Russian Influencers - Everything you need to find ideal influencers
Russian influencers have become a significant force in the digital marketing landscape, captivating audiences with their unique content and engaging personalities. With the rise of social media platforms like Instagram, VKontakte (VK), and TikTok, Russian influencers have established themselves as powerful voices in various niches, ranging from fashion and beauty to technology and lifestyle. Collaborating with Russian influencers can provide brands with access to a vast and culturally rich market, making it essential to understand their influence and impact.
Dive into the World of Russian Influencers
Popular Content Themes Among Russian Influencers
Fashion and Beauty
Russian influencers in the fashion and beauty sectors are renowned for their impeccable style and trend-setting abilities. They often collaborate with high-end and emerging fashion brands, showcasing the latest trends and providing beauty tips. Well-known influencers like Xenia Tchoumi and Anastasia Reshetova have millions of followers eagerly anticipating their every post.
Travel and Adventure
Travel enthusiasts among Russian influencers capture the stunning landscapes and vibrant cultures of Russia and beyond. Adventurous influencers like Sergey Dolya take their followers on exciting journeys, offering travel guides, local insights, and stunning photography.
Health and Fitness
With a growing emphasis on wellness, health and fitness influencers in Russia have garnered significant attention. Influencers such as Anastasia Volkonskaya inspire their audience by sharing workout routines, nutritional advice, and personal fitness journeys, promoting a healthy and active lifestyle.
Technology and Gadgets
Tech-savvy Russian influencers review the latest gadgets and technological advancements, helping their followers make informed decisions. Influencers like Wylsacom provide in-depth reviews, unboxings, and tutorials, catering to the tech-savvy audience.
Discover Russian 's Diverse Influencers
Russian influencers on Instagram
Download List
95%
Match Score
@Лучшие идеи для ваших ногтей💕
Followers:
885.8K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
38951
Location:
Russia
Fit for"briefRewrite"
Located in Russia with an impressive subscriber count (885,783), this influencer demonstrates significant reach and engagement. Their content likely resonates deeply within the local context of the Russian-speaking audience.
95%
Match Score
@Ortodossìa 🍋🌷🐝🦋🌸🪴🌼Православие
❤️ Православный Инстаграм! 🇷🇺
❤️ Instagram Ortodosso! 🇮🇹
Слава Богу за все! ❤️ Grazie a Dio di tutto!
⬇️Telegram-канал
Followers:
43.3K|
Micro Influencer
Engagement Rate:
3.4%
Avg. View:
12948
Location:
Russia
Fit for"briefRewrite"
Location matches perfectly with Russia, high subscriber count (43,265) indicates a decent level of influence. Content appears to be relevant to Orthodox Christianity, which is significant in the region.
95%
Match Score
@НОСТАЛЬГИЯ / МУЗЫКА / КИНО
📝 ПО РЕКЛАМЕ В ДИРЕКТ 🤝
👇СКАЧАТЬ НАШ ПЛЕЙЛИСТ
❗️НАШ TELEGRAM КАНАЛ 👇
Followers:
1.9M|
Mega Influencer
Engagement Rate:
0.6%
Avg. View:
228274
Location:
Russia
Fit for"briefRewrite"
Perfect location match (Russia) with high engagement (1,872,731 subscribers) showcasing their influence.
95%
Match Score
@𝐄𝐋𝐁𝐑𝐔𝐒 5642м.🇷🇺
❆ ОФИЦИАЛЬНАЯ СТРАНИЦА ГОРЫ ЭЛЬБРУС!
❆ Отдых в Приэльбрусье круглый год!
Покупай ski-pass онлайн и со скидкой ⤵
Followers:
190.9K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
16588
Location:
Russia
Fit for"briefRewrite"
Strong location match as the influencer is based in Russia and actively promotes skiing in the Elbrus region. The channel has a significant following of 190,898 subscribers, showcasing high engagement with relevant content.
95%
Match Score
@Неприятный Пилягин
Шоумен. Лучший журналист страны. Репортажи смотри в актуальном. Сотрудничество: +7(925)242 82 86 Вячеслав
Followers:
357.1K|
Macro Influencer
Engagement Rate:
0.5%
Avg. View:
206697
Location:
Russia
Fit for"briefRewrite"
This influencer operates in Russia and has a significant following of 357,140 subscribers. Their content includes trending topics and local issues relevant to Russian audiences, making them highly influential.
90%
Match Score
@Валентина 📍Куда сходить в Москве❓тревел блогер, досуг , обзоры
Мама-блогер🔝здесь о досуге для детей и взрослых Москвы/области🔥
🇷🇺Член Совета Блогеров РФ,Резидент РЦНМ
За ПОДПИСКУ дарю гайд«50 мест Москвы с детьми»
Followers:
35.0K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
18120
Location:
Russia
Fit for"briefRewrite"
The influencer is based in Moscow, which is highly relevant to the key term 'Russian.' Their content focuses on parenting and family activities, appealing to a specific audience. With a substantial subscriber count of 34,961, they demonstrate good engagement potential.
90%
Match Score
@Евгения Берёза
⭐️Клинический психолог/Психосоматика/
Онко-Психология
Приём/Лекции/Книга
🖥 ТВ-Эксперт:
Первый Канал, Россия-1,НТВ,ТВЦ,РЕН-ТВ,ТНТ…
🎙Теле-Радио-Ведущая
Followers:
173.3K|
Macro Influencer
Engagement Rate:
4.1%
Avg. View:
27124
Location:
Russia
Fit for"briefRewrite"
Based in Russia, this influencer has a significant subscriber count (173,295) and focuses on psychology-related content. Their strong relevance and engagement metrics highlight their influence in the local market.
90%
Match Score
@🌒 Ногти Маникюр Дизайн
Делаю соавторство РИАЛС
@nailprof.ru
@nogtyc
👇👇👇Присоединяйтесь к телеграмм каналу
Followers:
469.0K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
40507
Location:
Russia
Fit for"briefRewrite"
Another influencer based in Russia with a large subscriber base. However, they lack specific content themes that could directly relate to the Russian audience's preferences.
90%
Match Score
@BestBallet_01
Открыты к сотрудничеству .
Owner @andro.gukasyan01 YouTube👇🏻
Followers:
140.9K|
Macro Influencer
Engagement Rate:
0.8%
Avg. View:
15487
Location:
Russia
Fit for"briefRewrite"
Location matches (Russia), high subscriber count, and engaging content related to local culture and ballet, which has strong relevance for Russian audiences.
90%
Match Score
@Параллельная Россия
Меня зовут Нина Бакланова.
И я пишу про ту Россию, которую не все знают - душевную,
красивую,
интересную.
Ссылка на мою книгу:
Followers:
57.6K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
13564
Location:
Russia
Fit for"briefRewrite"
This influencer is based in Russia and focuses on showcasing lesser-known aspects of the country. The content resonates well with local audiences, resulting in high engagement.
Russian influencers on TikTok
Download List
95%
Match Score
@Удивительная Россия🇷🇺
Новые видео в нашем телеграм👇 GB
Followers:
303.8K|
Macro Influencer
Engagement Rate:
1.6%
Avg. View:
40978
Location:
RU
Fit for"briefRewrite"
With strong relevance due to being based in Russia and a significant following (303,763 subscribers), this influencer's content covers various topics appealing to a broad audience. Their engagement metrics are impressive.
95%
Match Score
@Яна Панковская
ПАНКОВСКАЯ ЯНА
ИНСТАГРАМ @pankovskayay
1М 🔜 2M
[email protected]
Followers:
1.2M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
96219
Location:
RU
Fit for"briefRewrite"
Location matches (RU), with a massive follower count and content engaging with Russian themes. Strong potential for brand partnerships.
90%
Match Score
@ПАТРИОТ
Я в тик ток не могу загружать видео, так что переходите на мой канал в яппи
Followers:
166.9K|
Macro Influencer
Engagement Rate:
1.8%
Avg. View:
55008
Location:
RU
Fit for"briefRewrite"
The influencer is located in Russia and actively engages with content relevant to Russian audiences. They have a substantial subscriber count (166,894) and their content touches on a variety of topics that appeal to local viewers. The high engagement metrics contribute to a strong score.
90%
Match Score
@Трубицин Алексей
Был в 500+ городах России 🤩.
😉Тут показываю интересности РФ
Поддержать меня👇
Followers:
89.2K|
Micro Influencer
Engagement Rate:
1.8%
Avg. View:
76099
Location:
RU
Fit for"briefRewrite"
Strong location match (Russia), high engagement with 89,168 subscribers focusing on Russian travel experiences. Content quality appears good.
80%
Match Score
@Никита Нестеров
Varka на Грушевке ☕️
Дзержинского 11, Минск
⬇️ Заходи в телегу ⬇️
Followers:
84.1K|
Micro Influencer
Engagement Rate:
17.1%
Avg. View:
113878
Location:
BY
Fit for"briefRewrite"
The influencer is based in Minsk, Belarus, which is relevant to the key term 'Russian'. They have a strong subscriber count (84,120) and their content focuses on coffee culture, which resonates well with local interests. Engagement metrics are decent, but the primary reason for the score is the location match and relevance to the key term.
80%
Match Score
@Славяночка / Слава Соколкина
Новые видео в Инстаграме, подпишись
Путешествую по миру и показываю вам ❤️
Followers:
74.3K|
Micro Influencer
Engagement Rate:
8.2%
Avg. View:
152202
Location:
RU
Fit for"briefRewrite"
Location match (Russia) is relevant. With 74,285 subscribers, they produce quality content centered on travel experiences within Russia.
80%
Match Score
@профессор Кабанов
Переходите на мои Дзен и Телеграмм каналы по ссылкам в Таплинк
Followers:
96.9K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
2095
Location:
RU
Fit for"briefRewrite"
Located in Russia and actively sharing local content relevant to Russian audiences, this influencer has a solid subscriber count of 96,935. Their focus on societal themes strengthens their appeal.
75%
Match Score
@Nastya.huski
Пока тик ток болеет новые ролики в инс, ВК и ютуб 🏔️🏔️🏔️
Followers:
18.6K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
240
Location:
RU
Fit for"briefRewrite"
This influencer is based in Russia and focuses on showcasing local experiences. While their subscriber count of 18,627 is moderate, their content resonates well within regional contexts.
70%
Match Score
@Moscow_vibe
Рассказываем о классных местах Москвы 🎮🎬🍿🍹
Наш телеграм 📮👇
Followers:
123.6K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
17796
Location:
TH
Fit for"briefRewrite"
Although located in Thailand, this influencer creates content about Moscow, which provides some relevance but lacks direct engagement metrics.
70%
Match Score
@Company mir
Followers:
143.3K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
612
Location:
RU
Fit for"briefRewrite"
Location match (RU) is good but lacks substantial content description. Subscriber count is moderate (143,318).
Russian influencers on YouTube
Download List
95%
Match Score
@Артель Медиа
Музыкальный лейбл.
SMM Агентство.
Концертное агентство.
Нам доверяют дистрибуцию: Nebezao, Kavabanga Depo Kolibri, HOMIE, KOREL, ERIIK, R. Riccardo, NЮ, Андрей Леницкий, Сёма Мишин, LOGMARIN, GRAMOVSKII, PROBASS ∆ HARDI и др.
Вывели в чарты более 100 треков!
Нам доверяют продвижение своего творчества: Ramil', Kavabanga Depo Kolibri, Джаро & Ханза, ХАНЗА & OWEEK, Лёша Свик, RASA, Markul, Rauf & Faik, Ольга Бузова, Елена Темникова, Artik & Asti, РОЛАН, SQWOZ BAB, VELIAL SQUAD, HOMIE, Nebezao, BENGRY, Андрей Леницкий, KOREL, Лёша Стелит, Mekhman, и др.
Followers:
339.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2144
Location:
RU
Fit for"briefRewrite"
This influencer is located in Russia and has a substantial subscriber count. Their content focuses on music promotion, which is highly relevant to the Russian market.
95%
Match Score
@BEAUTIFUL MOSCOW
Дорогие друзья,мой канал рассказывает о Москве и жителях столицы.Присоединяйтесь и будем вместе следить за жизнью столицы
Followers:
268.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
16102
Location:
RU
Fit for"briefRewrite"
Based in Russia, this influencer has a strong presence with 268,000 subscribers. Their focus on Moscow's lifestyle and culture directly aligns with the key term 'Russian', making them highly relevant. The high subscriber count indicates significant engagement.
95%
Match Score
@Киноконцерн "Мосфильм"
Официальный канал Киноконцерна «Мосфильм».
Золотая коллекция «Мосфильма» представляет более 1000 советских и российских фильмов. Лучшие комедии, мелодрамы, детективы, боевики, драмы, приключения вы можете посмотрите онлайн в хорошем качестве на нашем YouTube канале. Многие картины прошли реставрацию и доступны в НD и 4К форматах. Вечная классика, старые хиты, новинки российского кино, отрывки и песни из советских фильмов — всё это вы найдёте здесь.
Каждую неделю мы предлагаем новые идеи, что посмотреть на выходных. Подпишитесь на канал и нажмите на колокольчик, чтобы не пропустить новые видео. Присоединяйтесь и к нашим регулярным пятничным трансляциям. Давайте смотреть лучшие советские и российские фильмы вместе!
https://t.me/mosfilm_official
Followers:
6.4M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
50305
Location:
RU
Fit for"briefRewrite"
Location in Russia is highly relevant. The channel focuses on classic Soviet and Russian films, aligning perfectly with the key term 'Russian'.
95%
Match Score
@oxxxymironofficial
Oxxxymiron
Followers:
2.1M|
Mega Influencer
Engagement Rate:
1.3%
Avg. View:
618062
Location:
RU
Fit for"briefRewrite"
Location match (Russia) is perfect, content quality is high with a substantial subscriber count (2,140,000), indicating strong engagement and relevance.
90%
Match Score
@CoolTimes
Привет, меня зовут Лена. Добро пожаловать на мой канал CoolTimes!
Обзоры городов мира, обзоры стран и конечно путешествия по городам России.
Сравнения городов и стран, интервью у иностранцев и еще много всего интересного.
Подписывайся!
Followers:
558.0K|
Macro Influencer
Engagement Rate:
4.4%
Avg. View:
1699215
Location:
US
Fit for"briefRewrite"
This influencer is based in Russia and has a solid subscriber base with engaging content related to technology. They can attract tech-savvy audiences effectively.
90%
Match Score
@Gazgolder
Followers:
6.3M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
49494
Location:
RU
Fit for"briefRewrite"
This influencer is located in Russia (RU) and boasts a substantial subscriber count of over 6 million. Their content's engagement metrics indicate a strong following within the Russian community, making them highly relevant to the key term.
90%
Match Score
@БЛОГ ПУТЕШЕСТВЕННИКА
СОТРУДНИЧЕСТВО И РЕКЛАМА: [email protected] или https://t.me/sergei_aip
Канал и видео про путешествия по теплым странам своим ходом: советы, достопримечательности, маршруты и просто увлекательные видео. Путешествия по странам Мира - это уже моя жизнь. Был более чем в 35 странах. А зовут меня просто - Серёга )
Люблю путешествия по Азии, тропическим странам и особенно обожаю Таиланд (многократно здесь был), Бали, Вьетнам. Также был в таких странах как Сейшелы, Мальдивы, Филиппины, Камбоджа, Индия, Шри-Ланка, Малайзия, Куба, Мексика, Турция, Египет и многих других. Надеюсь когда-нибудь побываю и на Бора-Бора ))
Вливайтесь в наши ряды любителей путешествий!
Подписывайтесь на соц. сети и следите в реальном времени за путешествиями:
Инстаграм - https://www.instagram.com/sergey.travel/
Телеграм - https://t.me/blog_pyteshestvennika
Ссылки на все полезные сервисы для путешествий - ниже.
По вопросам СОТРУДНИЧЕСТВА И РЕКЛАМЫ: [email protected] или https://t.me/sergei_aip
Followers:
201.0K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
44294
Location:
RU
Fit for"briefRewrite"
Located in Russia (RU), high subscriber count (201,000) shows significant influence. Content focused on travel resonates well with audiences interested in exploring Russia.
90%
Match Score
@TaDaBoom песенки для детей
Жми на ссылку и смотри все новые песни! ⬇️
Малыши и Родители, приветствуем вас на канале TADABOOM!
TADABOOM – официальный музыкальный канал мультфильма Маша и Медведь.
На TADABOOM мы собрали для вас песенки для детей и для всей семьи, лучшие клипы из мультфильма Маша и Медведь, караоке, колыбельные для самых маленьких, музыка для сна, обучающие видео, развивающие песенки, смешные моменты, музыкальные клипы, развивающие анимационные видео, новогодние песни, школьные песни, песни на 1 сентября, хэллоуин, 8 марта, 23 февраля, минусовки, и много-много развивающих и весёлых видео для детей и их родителей. С TADABOOM вы узнаете как учиться на отлично, как танцевать, как научиться петь, как правильно читать и как быстро считать!
Смотрите, пойте, учитесь и играйте вместе с нами!
Новые видео выходят каждую неделю. Подписывайтесь и следите за новинками!
Followers:
3.3M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
32639
Location:
RU
Fit for"briefRewrite"
Located in Russia, this channel features children's music videos which are culturally relevant. The significant following indicates strong engagement.
85%
Match Score
@Shortparis
Followers:
172.0K|
Macro Influencer
Engagement Rate:
7.8%
Avg. View:
284699
Location:
RU
Fit for"briefRewrite"
Based in Russia (RU) with a solid subscriber base (172,000). Content relevance is good as it connects with Russian audiences.
85%
Match Score
@Самый Русский Американец
Привет! Меня зовут Тим Керби. Я американец и я очень люблю Россию! Моя мечта - побывать во всех уголках этой прекрасной страны, от самых злачных до самых восхитительных.
В шоу "Самый Русский Американец" вы увидите, как я, простой парень из Огайо, путешествую по самой большой стране на Земле, знакомлюсь с её жителями, офигеваю от природы и попадаю в нелепые ситуации, чтобы стать по-настоящему русским.
А еще мы вместе определим лучшие места для туризма в России и расскажем, куда ехать лучше не надо. И конечно же мы будем ЕСТЬ много ЕДЫ, ведь местная кухня так много говорит о стране и ее народе.
Я покажу вам, как выглядит Россия глазами американца. Подписывайтесь, чтобы исследовать таинственную и непостижимую Россию вместе со мной!
Followers:
194.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
4077
Location:
RU
Fit for"briefRewrite"
Location matches (RU) with strong personal narrative relevant to Russian culture. High engagement potential through relatable content.
Russian-Specific Local Regulations Relevant with Influencer Marketing
When working with Russian influencers, it is crucial to be aware of local regulations governing influencer marketing. Russia has specific laws that influencers and brands must adhere to, ensuring transparency and consumer protection.
Advertising Law Compliance
Russian influencers must comply with the Federal Law on Advertising, which mandates that advertising content must be explicitly identified and distinguishable from other information. This means that influencers must disclose their partnerships and sponsorships clearly.
Data Privacy Regulations
The Federal Law on Personal Data requires influencers to protect the personal data of their followers. This impacts how influencers collect, store, and use personal information, ensuring the privacy and security of their audience.
Intellectual Property Rights
Influencers must respect intellectual property rights, avoiding the use of copyrighted music, images, or content without proper authorization. This ensures that influencers and brands operate within the legal framework.
Other Topics Relevant to the Russian Influencers
Platform Popularity
While global platforms like Instagram and TikTok are popular among Russian influencers, VKontakte (VK) remains a dominant social media platform in Russia. Brands should consider leveraging VK for influencer partnerships to reach a broader Russian audience.
Language and Cultural Nuances
Understanding the language and cultural nuances is vital when collaborating with Russian influencers. Content that resonates with the local audience, incorporating Russian idioms, traditions, and humor, tends to perform better and foster a stronger connection.
Engagement Metrics
Russian influencers often place a strong emphasis on engagement metrics like comments, shares, and likes, rather than just follower count. When selecting influencers for partnerships, brands should analyze these metrics to gauge the influencer's impact and audience loyalty.
Top 5 Authentic Local Hashtags to Find Russian-Based Influencers
- #русскийинфлюенсер
- Highlighting Russian influencers and their content.
- #москва
- The heart of Russia, Moscow, where many influencers are based.
- #фэшнроссия
- Focusing on the Russian fashion scene and style influencers.
- #путешествияпоРоссии
- Russian travel influencers showcasing local adventures.
- #красота
- Beauty-focused influencers sharing tips and product reviews in Russia.
Engaging with Russian influencers through these local hashtags can help brands connect with authentic voices and reach a wider audience effectively.
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