Salzburg Influencers - Everything you need to find ideal influencers

Salzburg, a city renowned for its baroque architecture, musical heritage, and the birthplace of Mozart, is also home to a vibrant community of social media influencers. Salzburg influencers bring a unique blend of historical charm and modern-day flair to the digital space, captivating audiences with their authentic content and storytelling. This thriving community connects brands with local audiences, reflecting the city's cultural ethos through various social media platforms.

Meet the Top Salzburg Influencers: Unveiling Talent in Austria's Cultural Heart

Popular Content Themes Among Salzburg Influencers

Cultural Heritage and History

Salzburg influencers often focus on the rich cultural heritage and historical landmarks of the city. From the iconic Hohensalzburg Fortress to the birthplace of Mozart, influencers use beautiful imagery and engaging narratives to transport their followers through time.

Gastronomy and Local Cuisine

Food bloggers and culinary enthusiasts in Salzburg share the city's delectable cuisine with the world. With content featuring traditional Austrian dishes, cozy coffee houses, and Michelin-starred restaurants, Salzburg influencers showcase the city as a gastronomic paradise.

Music and Arts

As the legendary city of Mozart, music is a central theme for many Salzburg influencers. Content often includes performances, behind-the-scenes looks at local music festivals, and visits to the Mozarteum University. Art lovers also explore the vibrant arts scene, including galleries, exhibitions, and street art.

Outdoor Adventures

Surrounded by stunning alpine scenery, Salzburg is a haven for outdoor enthusiasts. Influencers capture exhilarating activities such as hiking, skiing, and paragliding, highlighting the natural beauty and adventure opportunities the Salzburg landscape has to offer.

Discover Salzburg 's Diverse Influencers

Salzburg influencers on Instagram

Download List

85%

Match Score

@365 Austria

🇦🇹 Your AUSTRIAN travel guide! Austria‘s most beautiful places, all year around, every day. 📌Use #365austria or @365austria to be featured.

Followers:

172.9K|

Macro Influencer

Engagement Rate:

0.6%

Avg. View:

30529

Location:

Austria

Fit for"briefRewrite"

This influencer showcases beautiful places in Austria and has a strong focus on travel-related content. Their engagement metrics are solid with a significant subscriber count, making them a great fit for collaborations in Salzburg.

85%

Match Score

@Altenmarkt-Zauchensee

❤️ Offizieller Account von Altenmarkt-Zauchensee! 👉🏼 Tagge deine 📸 mit #visitaltenmarktzauchensee & @visitaltenmarktzauchensee

Followers:

12.5K|

Micro Influencer

Engagement Rate:

0.0%

Avg. View:

4340

Location:

Austria

Fit for"briefRewrite"

Strong location relevance to Salzburg, decent subscriber count, and high engagement through relevant hashtags.

75%

Match Score

@Sporthotel Kogler, Mittersill

👨‍👩‍👧‍ Sporthotel🇦🇹 🌲Nationalpark Hohe Tauern ⛷🏊#Hallenbad (25 m Sportbecken) mit 60m Rutsche💪#Fitness 🐴💃🏃#Kinderfreundlich🎾#Tennishalle🥾#Wandern

Followers:

11.5K|

Micro Influencer

Engagement Rate:

0.4%

Avg. View:

2410

Location:

Austria

Fit for"briefRewrite"

This influencer is based in Austria and provides family-friendly hotel services that are relevant to visitors of Salzburg. High engagement metrics enhance relevance.

30%

Match Score

@Khushi Dalmia

Travel | Lifestyle | Fashion | Food 📩 [email protected] 👩🏻‍💻 PR Professional

Followers:

14.1K|

Micro Influencer

Engagement Rate:

4.6%

Avg. View:

10917

Location:

India

Fit for"briefRewrite"

The influencer is located in India, which is not relevant to Salzburg. While the content is diverse and has a decent following, the lack of location relevance significantly lowers the score.

25%

Match Score

@Mia-Sophie

Mia-Sophie / virtual Influencer Munich/Germany

Followers:

25.3K|

Micro Influencer

Engagement Rate:

3.3%

Avg. View:

14458

Location:

Germany

Fit for"briefRewrite"

This influencer is based in Germany and focuses on fashion and lifestyle. Although Germany is geographically close to Austria, the content is not specifically related to Salzburg, reducing its potential score.

10%

Match Score

@Hannelie Van Wyk

📍Maltese 🇲🇹 🇿🇦 South African Mrs Globe CLQ ‘24 👑 Mrs European Nations CLQ ‘23 👑 Mrs Malta ‘22 2ɴᴅ RU 👑 Spokeswoman👸@w.i.n.foundation_international

Followers:

10.6K|

Micro Influencer

Engagement Rate:

0.1%

Avg. View:

1068

Location:

Malta

Fit for"briefRewrite"

Location is Malta with no relevance to Salzburg. Content mostly centers around personal achievements.

10%

Match Score

@Anja von Keyserlingk

#animallover 🌱 •Host, Speaker •Actress, Voice Artist & Model •Artist @jaminartstudio •Designer @anjajamin •Lecturer @ham_hochschule •QM @qmgermany

Followers:

14.5K|

Micro Influencer

Engagement Rate:

4.2%

Avg. View:

6290

Location:

Germany

Fit for"briefRewrite"

No location relevance to Salzburg and a focus on general travel themes that do not connect with the region.

Match Score

@YANRU.C 🦊

Eat well, travel often. ✈️🗺✨ En train d'apprendre le français.🇫🇷 -📩👇-

Followers:

79.6K|

Micro Influencer

Engagement Rate:

1.2%

Avg. View:

15493

Location:

Ireland

Fit for"briefRewrite"

Location in Ireland with no relevance to Salzburg. The focus on travel doesn't connect with the local context.

Match Score

@Daniel Jiménez H.

CDMX 🇲🇽 Químico 👨‍🔬🦠🔬🧫💉 viajero 🧳 🌍🌎✈️🛩 natación, ciclismo, gym 🏊‍♂️ 🚲 🏋️ ecologista 🍀🍁🌷🌲🌴 amante de la naturaleza 🐚🐞🐝🐳 cinéfilo 🎥📽️🎞️🎬🎦🍿

Followers:

10.6K|

Micro Influencer

Engagement Rate:

2.6%

Avg. View:

2668

Location:

Mexico

Fit for"briefRewrite"

Content is focused on personal lifestyle and does not relate to Salzburg; location-based engagement is minimal.

Salzburg influencers on TikTok

Download List

100%

Match Score

@Anton Steiner

🎬 filmmaker & travel 🌍 based in salzburg ↓ portfolio ↓ @Steiner Media

Followers:

18.1K|

Micro Influencer

Engagement Rate:

0.7%

Avg. View:

1403

Location:

Fit for"briefRewrite"

This influencer is based in Salzburg and actively engages with the local culture through their filmmaking content. Their high subscriber count of 18103 indicates excellent engagement and strong local relevance.

95%

Match Score

@SalzburgerLand Tourismus

official account of SalzburgerLand Tourism 🗻 #SalzburgerLand

Followers:

26.2K|

Micro Influencer

Engagement Rate:

0.3%

Avg. View:

18386

Location:

Fit for"briefRewrite"

Excellent location match with Salzburg and high engagement due to large follower base and relevant content.

75%

Match Score

@Zell am See-Kaprun

Sending some good mood from #zellamseekaprun ❄️🎿😎

Followers:

13.2K|

Micro Influencer

Engagement Rate:

0.8%

Avg. View:

2556

Location:

Fit for"briefRewrite"

This influencer is based in Austria and has a strong following of 13202 subscribers. Their focus on travel and experiences aligns with tourism in Salzburg, enhancing their relevance.

60%

Match Score

@Mahen Limbu ( ᤁᤠᤗᤢ )

A Nepalese-based in Austria 𝐏𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐞𝐫/ 𝐕𝐢𝐝𝐞𝐨 𝐂𝐫𝐞𝐚𝐭𝐨𝐫

Followers:

247.2K|

Macro Influencer

Engagement Rate:

0.0%

Avg. View:

396

Location:

Fit for"briefRewrite"

Though based in Austria, this influencer's content is broader and less focused on Salzburg specifically. They have a solid follower count but need to establish stronger ties to the local scene.

50%

Match Score

@katiekeyboard

21 pianist & organist 🎹 franz liszt enthusiast contact: [email protected]

Followers:

27.4K|

Micro Influencer

Engagement Rate:

0.8%

Avg. View:

1328

Location:

Fit for"briefRewrite"

This influencer shares music-related content and has a solid subscriber base. While they are located in the US, classical music has universal appeal that could resonate with audiences in Salzburg's cultural scene.

40%

Match Score

@Eurowings

For service requests, please use one of the contact options on our website.

Followers:

637.8K|

Macro Influencer

Engagement Rate:

0.8%

Avg. View:

2157942

Location:

Fit for"briefRewrite"

The influencer is based in Germany, which is somewhat relevant to Salzburg. The high subscriber count indicates potential reach, but the content does not specifically focus on Salzburg or Austria.

40%

Match Score

@Mandy

Wholesome Cat Lady, Christmas, Autumn, Travel, Midlife Adventures and Shopping

Followers:

116.6K|

Macro Influencer

Engagement Rate:

0.0%

Avg. View:

704

Location:

Fit for"briefRewrite"

This influencer is based in GB with no specific focus on Salzburg or Austria. The content centers around wholesome themes unrelated to travel, limiting relevance.

30%

Match Score

@Vienna Visitas Photography

Come visit Vienna 🤗 Best places in Vienna ❤️

Followers:

151.4K|

Macro Influencer

Engagement Rate:

1.4%

Avg. View:

34630

Location:

Fit for"briefRewrite"

Location is somewhat relevant as it mentions Austria but lacks specific ties to Salzburg.

30%

Match Score

@wicitoria

vicky p millie bobby browns twin

Followers:

79.7K|

Micro Influencer

Engagement Rate:

0.1%

Avg. View:

1059

Location:

Fit for"briefRewrite"

The influencer is located in the US, which is not relevant to Salzburg. The content focuses on travel and flying but lacks direct ties to the Salzburg area. The engagement metrics are decent, but the location mismatch heavily impacts the score.

25%

Match Score

@Allison Wolf

🇺🇸 in 🇫🇷 Digital Nomad + Solo Female Traveler City Maps, Travel Vlogs 👇🏼

Followers:

272.2K|

Macro Influencer

Engagement Rate:

0.4%

Avg. View:

12353

Location:

Fit for"briefRewrite"

This influencer is based in the US with no direct relevance to Salzburg. While their travel content is engaging, the geographic disconnect impacts the score.

Salzburg influencers on YouTube

Download List

70%

Match Score

@Tourist Channel

CINEMATIC TRAVEL VIDEOS Salut, je suis Sebastian ,bienvenue sur la chaîne TOURIST CHANNEL , une chaîne qui va vous faire découvrir les plus beaux endroits de Europe que ce soit par des lieux, des coins de nature, des évènements, des festivités ou autres et cela à travers des clips vidéos. Si vous souhaitez découvrir des endroits merveilleux en , alors vous êtes les bienvenus sur la chaîne TOURIST CHANNEL À travers cette chaîne nous souhaitons vous partager différents lieux, événements, festivités, coins de natures et encore pleins de belles choses que nous pouvons trouver juste à coté de nous sans s'en rendre compte. Pour les collaborations : [email protected]

Followers:

544.0K|

Macro Influencer

Engagement Rate:

0.7%

Avg. View:

166044

Location:

Fit for"briefRewrite"

Though the content is focused on travel in Europe, it does not specifically relate to Salzburg. However, engaging visuals can attract travel-related collaborations.

60%

Match Score

@Rick Steves' Europe

Explore Europe with Rick Steves, best-selling travel author and host of public television's "Rick Steves' Europe" and public radio's "Travel with Rick Steves." www.ricksteves.com Rick Steves advocates smart, affordable, perspective-broadening travel. As host and writer of the popular public television series "Rick Steves' Europe," and best-selling author of over 50 European travel books, he encourages Americans to travel as "temporary locals." He helps American travelers connect much more intimately and authentically with Europe — and Europeans — for a fraction of what mainstream tourists pay.

Followers:

1.8M|

Mega Influencer

Engagement Rate:

0.0%

Avg. View:

16283

Location:

Fit for"briefRewrite"

Rick Steves is a prominent travel influencer whose content promotes European travel. While based in the US, his focus includes various European destinations, potentially including Salzburg.

50%

Match Score

@Red Bull

Experience the world of Red Bull like you have never seen it before, with the best action sport videos on YouTube. You can watch plenty more on http://redbull.com

Followers:

18.2M|

Mega Influencer

Engagement Rate:

0.5%

Avg. View:

1533346

Location:

Fit for"briefRewrite"

Based in Austria but focuses on action sports rather than tourism. High subscriber count but less relevant content for Salzburg.

40%

Match Score

@Punithargal Saints

என் வாழ்நாளில் புனிதர்களோடு ஏற்பட்ட பயணம் தொடர்வண்டிகளில் அடுத்தடுத்த பெட்டிகள் ஒன்றன்பின் ஒன்றாக வருவது போன்று என் வாழ்வின் ஒவ்வொரு நிலையிலும் அடுத்தடுத்து என்னோடு தொடர்ந்து பயணித்துக்கொண்டிருப்பதை அறிகிறேன். புனிதர்கள் நம் நண்பர்கள். நம் தோழர்கள். வழிகாட்டிகள். ஆசிரியர்கள், பரிந்துரையாளர்கள். துணையாளர்கள், முன்மாதிரிகள். ஆலோசனையாளர்கள். விண்ணகவாழ்வை நோக்கிய நமது பயணத்தில் புனிதர்கள் பாதையாய் பாலமுமாய் விளங்குகின்றார்கள். புனிதர்களின் கரம்பிடித்து விண்ணகம் நோக்கி பயணிக்க புனிதர்கள் செயின்ட்ஸ் சேனலோடு எப்போதும் இணைந்திருங்கள்

Followers:

167.0K|

Macro Influencer

Engagement Rate:

0.8%

Avg. View:

11916

Location:

Fit for"briefRewrite"

This influencer's profile mentions Salzburg-related hashtags but lacks substantial engagement metrics or detailed content focus. Their potential lies in local food connections.

40%

Match Score

@Noah Travel Guides

At Noah Travel Guides, our passion is discovering the best of what the world's top destinations have to offer and sharing those experiences with our audience. We are a team of intrepid travelers who have hiked through national parks, sampled local cuisine at bustling markets, and taken in sweeping views from iconic landmarks across the globe. Our goal is to showcase the highlights and hidden gems that make each destination unique. From the cobblestoned streets of Rome to the neon lights of Tokyo, our travel videos transport you to incredible locations. We go off the beaten path, avoid tourist traps, and focus on authentic experiences to give you an honest sense of each place. So come along for the ride! We'll blaze a trail to remarkable destinations and give you the tools to plan your own trips of a lifetime. Subscribe to our YouTube channel so we can bring the world a little bit closer together.

Followers:

42.2K|

Micro Influencer

Engagement Rate:

0.7%

Avg. View:

25323

Location:

Fit for"briefRewrite"

This travel influencer shares experiences from various global destinations but does not mention Salzburg specifically. Their subscriber base is decent, but without a strong tie to the location, they receive a lower score.

40%

Match Score

@FC Red Bull Salzburg

Willkommen auf unserem offiziellen YouTube-Kanal! Hier findest du Highlights, Team Updates, exklusive Einblicke in unsere Welt und vieles mehr.

Followers:

156.0K|

Macro Influencer

Engagement Rate:

0.1%

Avg. View:

15489

Location:

Fit for"briefRewrite"

Moderate location relevance with presence in Austria but not specifically focused on Salzburg.

35%

Match Score

@Warner Classics

Warner Classics is the home of classical music, featuring iconic high audio quality recordings from the greatest classical legends, opera stars and orchestras of the last century. Discover our unique collection of live performances, studio sessions and films featuring Maria Callas, Jacqueline du Pré, Nigel Kennedy, Mstislav Rostropovich, Yehudi Menuhin, Itzhak Perlman, Herbert von Karajan, Berliner Philharmoniker and more. Along with its sister label Erato, Warner Classics continues this tradition with today's most in-demand classical artists, such as Philippe Jaroussky, Joyce DiDonato, Diana Damrau, Emmanuel Pahud, Alexandre Tharaud, Sir Antonio Pappano, Christina Pluhar and Renaud Capuçon. Enjoy this ever-expanding library of official performance videos and exclusive interviews from the classical greats. Check back regularly for more music from your favourite composers including Bach, Mozart, Chopin, Debussy, Satie, Beethoven, Vivaldi, Handel and more.

Followers:

975.0K|

Macro Influencer

Engagement Rate:

0.1%

Avg. View:

20936

Location:

Fit for"briefRewrite"

This channel is focused on lifestyle and humor but lacks direct relevance to Salzburg. Its location is also listed as AT (Austria), yet it does not specifically cater to Salzburg audiences.

30%

Match Score

@Near From Home | Slow Travel Experts

We are two foreigners (English and American) based in Munich, Germany who make YouTube travel videos showcasing under-served sites in Alpine Europe and beyond. We show our viewers quirky and unusual day trips, not usually featured by your average vlogger. From castle ruin hikes, quaint local museums, and deep dives into mainstream tourist attractions, come with us as we take you on our adventures Near From Home. __________________________________________________________ Follow us on Instagram! Channel: near.fromhome Ben: strawbennyjam Camille: freshspringham __________________________________________________________ Check out our blog! https://www.nearfromhome.com ______________________________________________________________

Followers:

21.8K|

Micro Influencer

Engagement Rate:

2.0%

Avg. View:

8407

Location:

Fit for"briefRewrite"

Based in Munich, Germany, which is somewhat nearby. However, their content focuses more on broader Alpine travel and not specifically on Salzburg.

30%

Match Score

@Probably Lost

Hey there! We're Hannah and Trey, and we're Probably Lost. We've been on quite the adventure for the past 3 years. After saving money, tying the knot, and selling everything, we packed up what was left and set out to explore the world. So far we have: - visited 30 countries in one year - spent a whole year exploring Europe - spent 9 months in Southeast Asia - flown around the world... THREE TIMES - visited more Christmas markets in 4 different countries & I'm sure I forgot a few things but our videos will explain it all. 😉 In 2023, we are setting out on a 3 month mission across 3 different continents to check off AS MANY items on our bucket list as we can. We have a list of 50 because we are feeling a little ambitious, but we know that list will likely grow as we continue our travels. Check out our latest video and comment down below what is your number one bucket list item, and maybe you’ll see it in a video! 🤗

Followers:

20.7K|

Micro Influencer

Engagement Rate:

0.8%

Avg. View:

5027

Location:

Fit for"briefRewrite"

Location is not relevant to Salzburg, and the overall travel theme may not align with local interests.

25%

Match Score

@Melodie TV

Auf dem Youtube-Kanal von Melodie TV finden Sie beliebte Musikvideos, interessante Berichte und viele wichtige Programmtipps. Melodie TV ist ein Free TV Sender mit den Programmschwerpunkten Volksmusik und Schlager und kann im gesamten deutschsprachigen Raum über Astra-Satelliten sowie über viele Kabel-TV-Netze empfangen werden. Die Zuschauer können sich über Musiksendungen, Kultkomödien, Serienklassiker sowie Natursendungen freuen. Melodie Express GmbH Industriestraße 3 6430 Ötztal-Bahnhof Österreich Firmenbuch FN 156131f UID: ATU42527609 Melodie TV ist eine geschützte Marke der Melodie Express GmbH. Fotos stammen aus eigenen Archiven oder wurden von den Künstlern oder Produzenten zugeliefert. Wir widersprechen jeder kommerziellen Verwendung und jeder sonstigen Weitergabe und anderweitigen Veröffentlichungen. Eine Nutzung der auf der Website dargestellten Inhalte durch Dritte bedarf der schriftlichen Freigabe der Melodie Express GmbH.

Followers:

201.0K|

Macro Influencer

Engagement Rate:

0.1%

Avg. View:

37000

Location:

Fit for"briefRewrite"

This channel operates mainly in Austria but focuses on music rather than local content about Salzburg. Their subscriber count suggests moderate engagement.

Salzburg-Specific Local Regulations Relevant to Influencer Marketing

In Salzburg, influencer marketing is subject to Austria's comprehensive advertising laws. Salzburg influencers must adhere to specific regulations to maintain transparency and trust with their audience and comply with legal standards.

Disclosure Requirements

Influencers in Salzburg are required to clearly disclose any sponsored content. This includes paid promotions, gifted products, and affiliate links. Proper disclosures protect consumers and ensure that influencer partnerships are transparent.

Data Protection

Influencers handling personal data must comply with Austria's Data Protection Act and the EU's General Data Protection Regulation (GDPR). This includes responsibly managing their followers' personal information and obtaining proper consent for data collection and usage.

Ethical Advertising

Salzburg influencers must also follow ethical guidelines to avoid misleading advertising practices. This involves providing accurate representations of products and services, as well as refraining from promoting harmful or unsafe products.

Top 5 Authentic Local Hashtags to Find Salzburg-Based Influencers

#SalzburgMoments
- Used by influencers to capture and share memorable experiences within the city.
#SalzburgerLand
- Employed to highlight the beauty and diverse attractions of the Salzburg region.
#MozartsCity
- This hashtag celebrates the city’s musical heritage and its connection to Mozart.
#SalzburgEats
- Perfect for finding culinary influencers showcasing the local food scene.
#SalzburgLife
- A comprehensive tag used across various lifestyle categories, from daily life to special events in Salzburg.

By engaging with Salzburg influencers who use these hashtags, brands and audiences alike can discover authentic local experiences and insights.

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Meet the Top Salzburg Influencers: Unveiling Talent in Austria's Cultural Heart

Popular Content Themes Among Salzburg Influencers

Cultural Heritage and History

Gastronomy and Local Cuisine

Music and Arts

Outdoor Adventures

Salzburg-Specific Local Regulations Relevant to Influencer Marketing

Disclosure Requirements

Data Protection

Ethical Advertising

Other Topics Relevant to the Salzburg Influencers

Collaborations with Local Businesses

Sustainable Lifestyle

Family and Lifestyle

Top 5 Authentic Local Hashtags to Find Salzburg-Based Influencers