MyInfluencer
San Francisco Influencers - Everything you need to find ideal influencers

San Francisco, known for its iconic landmarks and rich culture, has become a hub for influencers who offer unique perspectives on the city's lifestyle, trends, and events. San Francisco influencers, with their distinctive voices and diverse backgrounds, captivate audiences by sharing authentic and local content that resonates worldwide.

Influencers Shaping the Scene in San Francisco

Tech and Innovation

Being the heart of Silicon Valley, San Francisco influencers frequently dive into themes related to technology and innovation. They cover everything from startup culture to the latest tech gadgets, delivering insights that cater to tech enthusiasts.

Food and Beverage

San Francisco’s vibrant culinary scene is a major attraction. Influencers in this space highlight everything from Michelin-starred restaurants to hidden food gems in the local neighborhoods. Their posts often include mouthwatering visuals and expert reviews, making their content a favorite among foodies.

Fashion and Lifestyle

San Francisco boasts a unique blend of fashion influenced by both coastal and urban vibes. Influencers in this category showcase diverse styles and promote sustainable fashion, often featuring local designers and shops.

Outdoor Adventures and Travel

With the Golden Gate Bridge and scenic landscapes, outdoor activities attract numerous followers. San Francisco influencers enjoy sharing their experiences related to hiking, biking, and exploring the natural beauty of the Bay Area.

Discover San Francisco 's Diverse Influencers
San Francisco influencers on Instagram
Download List
95%
Match Score
@Andrew De Los Santos
🤳I love showing fun things to do in San Francisco 🎭Full-Time SF Influencer (arts, music, bars, hotels, etc) 🍴Foodie account (27K): @andreweatsinsf
Followers:
41.0K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
11256
Location:
United States
Fit for"briefRewrite"
As a full-time influencer in San Francisco focused on arts, music, and food, this creator demonstrates a perfect alignment with local trends and has significant engagement.
95%
Match Score
@Silicon Valley Foodies | Rachel Ahn
📍sf bay area (santa clara | san jose | san francisco) 🇰🇷 💼 @meta | ex-@google | @ucberkeley alum food & lifestyle ↓ discounts | codes
Followers:
133.0K|
Macro Influencer
Engagement Rate:
1.0%
Avg. View:
89158
Location:
United States
Fit for"briefRewrite"
This influencer explicitly mentions San Francisco and the Bay Area in their description and hashtags, ensuring a strong relevance to the location. Their high subscriber count and active engagement make them an excellent choice for collaborations.
95%
Match Score
@Beata | San Francisco Stories
• Storyteller • The timeless beauty of San Francisco @ [email protected]
Followers:
66.5K|
Micro Influencer
Engagement Rate:
3.8%
Avg. View:
50848
Location:
United States
Fit for"briefRewrite"
Very high relevance with consistent focus on the beauty of San Francisco. Strong engagement and extensive following.
90%
Match Score
@Kelly Huibregtse - San Francisco Food + Travel 💁🏼‍♀️
💎 A local’s view of San Francisco 🏠 unique SF home tours, eats, & hidden gems 🚧 Remodeling our 1st home 👩🏼‍⚕️ Full-time NICU doctor
Followers:
117.4K|
Macro Influencer
Engagement Rate:
1.5%
Avg. View:
56072
Location:
Philippines
Fit for"briefRewrite"
This influencer provides a local's perspective of San Francisco, showcasing home tours and unique eateries. With a subscriber count of 117,439 and relevant hashtags, they demonstrate strong engagement and quality content.
90%
Match Score
@Joyride Pizza
Detroit-style pan pizza in the Bay Area. 📍 Mission 📍 Yerba Buena 📍 Market & 3rd 📍 Pier 1 OPEN! 📍 More soon… Served in @gilmanbrewing & @woodsbeer
Followers:
41.8K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
5984
Location:
United States
Fit for"briefRewrite"
Location match: Strong relevance due to being in the Bay Area. Content quality: Focuses on a specific local cuisine, Detroit-style pan pizza. Engagement: Good subscriber count and local appeal through their hashtags.
90%
Match Score
@Chelsea Davis | SF Food, Fun & Travel
🇵🇭 Fil-Am Tastemaker & Content Creator 🌁 A Native's Guide On SF & Beyond 🌴 Luxury Travel, Food & 🍷 ✏️ @forbes @insider & More 🍽️ Founder @wecannescape
Followers:
28.6K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
8576
Location:
United States
Fit for"briefRewrite"
Strong location relevance to San Francisco, with specific hashtags related to the city and a solid subscriber count indicating good engagement.
90%
Match Score
@Stef
My fav parts of life & living in San Francisco 🪩✨💖🍸🍕🍟🍔🎿🌞🌁 💌[email protected]
Followers:
20.3K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
22956
Location:
United States
Fit for"briefRewrite"
The influencer highlights favorite aspects of life in San Francisco and uses multiple relevant hashtags, indicating strong local engagement and appeal.
90%
Match Score
@Andrew De Los Santos
🤳I love showing fun places to eat in San Francisco 🍴Full-Time SF Influencer (restaurants, cafes, etc) 🎭Main account (40K+): @andrewtourssf
Followers:
27.7K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
7788
Location:
United States
Fit for"briefRewrite"
Highly relevant as a full-time SF influencer focusing on restaurants and cafes. Strong engagement metrics and a large following.
90%
Match Score
@Charlene Louie
🍣 San Francisco Foodie making people hungry 🍽️ Watch me eat my way through the Bay Area and beyond!
Followers:
38.9K|
Micro Influencer
Engagement Rate:
1.5%
Avg. View:
30766
Location:
United States
Fit for"briefRewrite"
High relevance due to location in the Bay Area and strong hashtags related to San Francisco food culture. The content is appealing to food enthusiasts, and the subscriber count indicates good engagement.
88%
Match Score
@Love letters to SF 💘
🌉 visual love letters to the city of my dreams 🌴 Bay Area raised 👩 @daydreaamin
Followers:
56.3K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
35988
Location:
United States
Fit for"briefRewrite"
This influencer's content focuses on the Bay Area and is visually appealing. They have a decent subscriber count of 56,324 and utilize relevant hashtags that connect them to San Francisco, enhancing their relevance to the key term.
San Francisco influencers on TikTok
Download List
95%
Match Score
@Angelina Hong 🍉
📍SF & NYC Sharing things to do + culture thru food [email protected]
Followers:
17.3K|
Micro Influencer
Engagement Rate:
3.2%
Avg. View:
8034
Location:
US
Fit for"briefRewrite"
The influencer is based in the US with a focus on San Francisco and has a strong presence with relevant hashtags. They provide high-quality content about food and culture, which resonates well with the location. Subscriber count is solid at 17,306, indicating good engagement.
90%
Match Score
@LoveonHaight
Love on Haight is the iconic San Francisco Tiedye shop❤️ loveonhaightsf.com
Followers:
52.7K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
415
Location:
US
Fit for"briefRewrite"
This influencer operates a well-known tie-dye shop in San Francisco, making their location highly relevant. The engagement metrics are strong, with substantial hashtags related to San Francisco.
90%
Match Score
@Rob Willis
🇦🇸🇲🇽 Keeping track of my life in SF & HNL
Followers:
14.0K|
Micro Influencer
Engagement Rate:
1.4%
Avg. View:
3685
Location:
US
Fit for"briefRewrite"
Location matches (US), strong focus on SF life with high engagement (14,001 subscribers) and relevant hashtags.
90%
Match Score
@maggie z | sf ✨
26 | sf x nyc ✨ hot nerd energy ✨ 💌 [email protected]
Followers:
31.3K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
2148
Location:
US
Fit for"briefRewrite"
Strong relevance to San Francisco through hashtags and location. Engaging content about local experiences and trends with good subscriber count.
90%
Match Score
@Jasmine Lai | San Francisco
The Carrie Bradshaw of SF 🌉✨❤️‍🔥 💌 : [email protected]
Followers:
10.7K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
1800
Location:
US
Fit for"briefRewrite"
This influencer specifically brands herself as 'The Carrie Bradshaw of SF,' making her highly relevant to the San Francisco audience. Her hashtags include 'sanfrancisco' and 'sfbayarea', indicating a strong local focus with good engagement metrics.
88%
Match Score
@Andrew Tours SF
📍San Francisco Events • Arts • Bars • Hotels Foodie content on @andreweatsinsf
Followers:
14.5K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
1502
Location:
US
Fit for"briefRewrite"
Strongly focused on San Francisco events, arts, and foodie content. The channel has good engagement and follower metrics, indicating potential collaboration opportunities.
85%
Match Score
@sara morgan
loves to eat 🌁 san francisco 💌 [email protected]
Followers:
161.3K|
Macro Influencer
Engagement Rate:
4.9%
Avg. View:
126057
Location:
US
Fit for"briefRewrite"
This influencer's content revolves around food in San Francisco and boasts a strong subscriber count, indicating high engagement.
85%
Match Score
@grapegorl 🍇
sf | food+ lifestyle 💜 💌[email protected]
Followers:
25.0K|
Micro Influencer
Engagement Rate:
3.2%
Avg. View:
11172
Location:
US
Fit for"briefRewrite"
The influencer focuses on food and lifestyle in the San Francisco area, with relevant hashtags indicating local content. A strong subscriber count also reflects decent engagement.
85%
Match Score
@tiffwang_
San Francisco-content creator IG @tiffwang_ [email protected]
Followers:
33.5K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
3881
Location:
US
Fit for"briefRewrite"
Strong relevance to San Francisco with specific content creation focused on the city. Good engagement with 33k subscribers and multiple relevant hashtags.
85%
Match Score
@kat | your SF bestie ✨
sf life ☁️ fits + food + home | realtor 💌 [email protected]
Followers:
15.1K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
1780
Location:
US
Fit for"briefRewrite"
Focused on San Francisco lifestyle and real estate, showcasing local experiences that resonate well with audiences. Good engagement metrics support potential collaborations.
San Francisco influencers on YouTube
Download List
90%
Match Score
@Neens
hi my name is Nina. (soon to be) fashion school student. boy mom x2. vietnamese american canadian. raised in SF. living in vancouver. subscribe for new videos every week ➭ http://bit.ly/neensloveu say hi on insta + tiktok ➭ @YOURGIRLNEENS ☻ for all business inquires ➭ [email protected]
Followers:
181.0K|
Macro Influencer
Engagement Rate:
48.7%
Avg. View:
924125
Location:
CA
Fit for"briefRewrite"
Raised in SF and currently living in Vancouver, making her highly relevant to the local culture. Strong engagement metrics.
80%
Match Score
@SFGovTV
SFGovTV and SFGovTV2, San Francisco's Cable Channels 26 and 78, provide the City and County of San Francisco access to quality government programming. SFGovTV and SFGovTV2 cablecast 24 hours a day, 7 days a week. SFGovTV's You Tube channel is the channel that gives you more original programming and provides information on city events, city services, and city life. Take a journey through the city's neighborhoods and experience its culture with programs that highlight the unique character of San Francisco. SFGovTV showcases the work of city departments and the employees that make the city move. Plus get more in-depth coverage of what's going on at City Hall. Tune in and experience SFGovTV's expanded programming capabilities.
Followers:
10.3K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
11
Location:
US
Fit for"briefRewrite"
This government-focused channel provides information about San Francisco city life. Although their subscriber count is lower at 10,300, their content is pertinent to local events and services, showcasing quality programming.
70%
Match Score
@Allison Chase
Hi I'm Alli. I have worked in the cosmetics industry for years and a few years ago I decided to start my own channel. I use my expertise not only on my Youtube channel but also with my online beauty consultation service. This is where you and I chat about your beauty concerns and you get to pick my brain and get unbiased advice. To make an appointment click the link below. So grab a cup of coffee (or whatever your preferred beverage is), sit back and let's pretend we're longtime girlfriends just chatting over makeup. https://allisonchaseconsulting.com/ https://www.instagram.com/alli88chase/
Followers:
26.1K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
4486
Location:
CA
Fit for"briefRewrite"
Based in CA, which is relevant, but not directly tied to San Francisco. Content quality is strong with an engaging focus on beauty consultations.
70%
Match Score
@Tiffany
Hi, I'm a UX Designer and travel blogger living in San Francisco. I like to share trendy destinations and life working remotely while traveling the world. My goal is to empower people to live their life to the fullest while still balancing a stable full-time job. Subscribe to my channel! Let's be friends
Followers:
15.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1082
Location:
US
Fit for"briefRewrite"
Based in San Francisco and focuses on trendy travel destinations, making it quite relevant. Good engagement metrics with potential for collaborations.
70%
Match Score
@Mario0o0o0o0o0o
Mario Riveira is a San Francisco-based journalist and documentary filmmaker. Mario focuses on discovering hidden subcultures and events around America.
Followers:
30.4K|
Micro Influencer
Engagement Rate:
1.8%
Avg. View:
18617
Location:
US
Fit for"briefRewrite"
This influencer is a journalist focusing on subcultures in San Francisco. While their engagement is moderate, their content is relevant.
70%
Match Score
@ABC7 News Bay Area
Welcome to the official YouTube channel for ABC7 Bay Area! Home to the stories Where You Live. Sometimes serious. Sometimes funny. Always true. Want more? Check out: abc7news.com and follow us on Facebook, Twitter, and Instagram.
Followers:
554.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
3829
Location:
US
Fit for"briefRewrite"
Relevant location as part of the ABC7 Bay Area news channel. Good engagement metrics but focused more on news than lifestyle.
60%
Match Score
@NBC Bay Area
News that matters to you from NBC Bay Area's official YouTube channel. Here you'll find digital originals, produced specifically for online audiences, that focus on a number of key topics important to you -- such as housing, traffic, jobs, economy, technology and much more. Plus, we will also feature some of the groundbreaking broadcast reporting from our award-winning Investigative Unit. Have a news tip? Want to submit your feedback? We'd love to hear from you. Just drop us a line here: https://www.nbcbayarea.com/send-feedback/
Followers:
324.0K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
21015
Location:
US
Fit for"briefRewrite"
Location is US but content is news-oriented rather than lifestyle or travel. Engagement varies.
50%
Match Score
@METAL LEO
Entertainment aventures and everything content
Followers:
65.4K|
Micro Influencer
Engagement Rate:
3.9%
Avg. View:
37116
Location:
US
Fit for"briefRewrite"
This influencer has no location-specific content or relevant hashtags connecting them to San Francisco. Although they have a high subscriber count of 65,400, the lack of relevant focus reduces their score.
50%
Match Score
@Deeply Madly Modern
Lifestyle and Interiors Deeply Madly Modern (formerly And I Get Dressed) is a lifestyle channel created by Kellie Brown. Interior design, vintage furniture and decor, flea markets and more meet style, beauty and travel.
Followers:
81.5K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
4608
Location:
US
Fit for"briefRewrite"
US-based but no specific connection to San Francisco. The lifestyle focus and subscriber count indicate potential for engagement.
50%
Match Score
@Santa Cruz Medicinals
Subscribe and follow the life of Santa Cruz Medicinals helping people get healthy! All links below 💪
Followers:
442.0K|
Macro Influencer
Engagement Rate:
0.7%
Avg. View:
45190
Location:
US
Fit for"briefRewrite"
While this channel's focus on health aligns with potential interests in the San Francisco area, their geographic relevance is limited as they are based elsewhere.

San Francisco-specific Local Regulations in Influencer Marketing

FTC Guidelines

San Francisco influencers, like all U.S. influencers, must adhere to the Federal Trade Commission (FTC) guidelines, which require clear disclosure of sponsored content. Proper usage of hashtags like #ad or #sponsored is essential to maintain transparency with their audience.

Local Business Partnerships

Influencers often collaborate with local San Francisco businesses, requiring an understanding of local marketing regulations. This might involve compliance with city-specific promotional guidelines, especially when partnering with restaurants, retailers, and events.

Environmental Regulations

Given San Francisco's commitment to sustainability, influencers often engage in eco-friendly campaigns. They should be aware of local environmental regulations and promote responsible consumption practices.

Other Topics Relevant to San Francisco Influencers

Diversity and Inclusion

San Francisco influencers pride themselves on representing a diverse range of voices. Content often emphasizes inclusivity and addresses social issues pertinent to both local and global audiences.

Cultural Events and Festivals

Covering local festivities like the SF Pride Parade, Outside Lands Music Festival, and Fleet Week offers San Francisco influencers a way to connect with their audience through shared cultural experiences.

Social Responsibility

Influencers in San Francisco are increasingly using their platforms to advocate for social justice issues, sustainability, and community support initiatives, reflecting the city’s progressive values.

Top 5 Authentic Local Hashtags to Find San Francisco-Based Influencers

  1. #SFLocal – Highlighting the local essence of San Francisco through everyday experiences.
  2. #BayAreaLife – Used widely to feature the lifestyle and scenic beauty around San Francisco and the Bay Area.
  3. #OnlyInSF – Showcases unique and quirky aspects that can only be found in San Francisco.
  4. #SFFoodie – A go-to hashtag for discovering food influencers and the latest culinary trends in the city.
  5. #SFStreetStyle – Perfect for finding influencers focused on fashion and street style specific to San Francisco’s distinct look.

By understanding these themes and regulations, San Francisco influencers can continue to thrive and engage with their audience, making a significant impact both locally and globally.

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