MyInfluencer
San Francisco Influencers - Everything you need to find ideal influencers

San Francisco, known for its iconic landmarks and rich culture, has become a hub for influencers who offer unique perspectives on the city's lifestyle, trends, and events. San Francisco influencers, with their distinctive voices and diverse backgrounds, captivate audiences by sharing authentic and local content that resonates worldwide.

Influencers Shaping the Scene in San Francisco

Tech and Innovation

Being the heart of Silicon Valley, San Francisco influencers frequently dive into themes related to technology and innovation. They cover everything from startup culture to the latest tech gadgets, delivering insights that cater to tech enthusiasts.

Food and Beverage

San Franciscoโ€™s vibrant culinary scene is a major attraction. Influencers in this space highlight everything from Michelin-starred restaurants to hidden food gems in the local neighborhoods. Their posts often include mouthwatering visuals and expert reviews, making their content a favorite among foodies.

Fashion and Lifestyle

San Francisco boasts a unique blend of fashion influenced by both coastal and urban vibes. Influencers in this category showcase diverse styles and promote sustainable fashion, often featuring local designers and shops.

Outdoor Adventures and Travel

With the Golden Gate Bridge and scenic landscapes, outdoor activities attract numerous followers. San Francisco influencers enjoy sharing their experiences related to hiking, biking, and exploring the natural beauty of the Bay Area.

Best San Francisco Influencers
San Francisco influencers on Instagram
Download List
#1
Andrew De Los Santos
Andrew De Los Santos
@andrewtourssf
United States
๐ŸคณI love showing fun things to do in San Francisco ๐ŸŽญFull-Time SF Influencer (arts, music, bars, hotels, etc) ๐ŸดFoodie account (27K): @andreweatsinsf
Followers
41.0K
Micro Influencer
Engagement Rate
0.6%
โ€œDiscover fun things to do in San Francisco with this full-time SF influencer! Their vibrant content covering arts, music, and local hotspots makes them an ideal partner for brands seeking to engage with the cityโ€™s culture.โ€
#2
Silicon Valley Foodies | Rachel Ahn
Silicon Valley Foodies | Rachel Ahn
@siliconvalley.foodies
United States
๐Ÿ“sf bay area (santa clara | san jose | san francisco) ๐Ÿ‡ฐ๐Ÿ‡ท ๐Ÿ’ผ @meta | ex-@google | @ucberkeley alum food & lifestyle โ†“ discounts | codes
Followers
133.0K
Macro Influencer
Engagement Rate
1.0%
โ€œDive into the best food and lifestyle experiences across San Francisco and beyond with this well-connected influencer. Perfect for food brands looking to showcase their offerings to a dedicated audience.โ€
#3
Beata | San Francisco Stories
Beata | San Francisco Stories
@sf.beforesunset
United States
โ€ข Storyteller โ€ข The timeless beauty of San Francisco @ sanfranbeforesunset@gmail.com
Followers
66.5K
Micro Influencer
Engagement Rate
3.8%
โ€œA true storyteller, this influencer highlights the timeless beauty of San Francisco through captivating visuals. With nearly 67k subscribers, their channel is perfect for collaborations that emphasize the city's scenic allure.โ€
#4
Kelly Huibregtse - San Francisco Food + Travel ๐Ÿ’๐Ÿผโ€โ™€๏ธ
Kelly Huibregtse - San Francisco Food + Travel ๐Ÿ’๐Ÿผโ€โ™€๏ธ
@asideofsweet
Philippines
๐Ÿ’Ž A localโ€™s view of San Francisco ๐Ÿ  unique SF home tours, eats, & hidden gems ๐Ÿšง Remodeling our 1st home ๐Ÿ‘ฉ๐Ÿผโ€โš•๏ธ Full-time NICU doctor
Followers
117.4K
Macro Influencer
Engagement Rate
1.5%
โ€œOffering a unique look at San Francisco's hidden gems and local lifestyle, this influencer is a great match for brands seeking authentic representation in the cityโ€™s vibrant market.โ€
#5
Joyride Pizza
Joyride Pizza
@joyride.pizza
United States
Detroit-style pan pizza in the Bay Area. ๐Ÿ“ Mission ๐Ÿ“ Yerba Buena ๐Ÿ“ Market & 3rd ๐Ÿ“ Pier 1 OPEN! ๐Ÿ“ More soonโ€ฆ Served in @gilmanbrewing & @woodsbeer
Followers
41.8K
Micro Influencer
Engagement Rate
0.4%
โ€œJoyride Pizza brings the taste of Detroit-style pan pizza to the Bay Area, showcasing delicious offerings with a focus on local flavors. Their engaging content and location-specific promotions make them an ideal partner for culinary collaborations and local events.โ€
#6
Chelsea Davis | SF Food, Fun & Travel
Chelsea Davis | SF Food, Fun & Travel
@cheycheyfromthebay
United States
๐Ÿ‡ต๐Ÿ‡ญ Fil-Am Tastemaker & Content Creator ๐ŸŒ A Native's Guide On SF & Beyond ๐ŸŒด Luxury Travel, Food & ๐Ÿท โœ๏ธ @forbes @insider & More ๐Ÿฝ๏ธ Founder @wecannescape
Followers
28.6K
Micro Influencer
Engagement Rate
0.7%
โ€œDiscover the vibrant world of San Francisco through this Fil-Am tastemaker and content creator. With a focus on luxury travel, food, and insider tips, they offer an authentic Native's Guide to the Bay Area, perfect for collaborations in travel and lifestyle.โ€
#7
Stef
Stef
@sideofstef
United States
My fav parts of life & living in San Francisco ๐Ÿชฉโœจ๐Ÿ’–๐Ÿธ๐Ÿ•๐ŸŸ๐Ÿ”๐ŸŽฟ๐ŸŒž๐ŸŒ ๐Ÿ’Œsideofstef@gmail.com
Followers
20.3K
Micro Influencer
Engagement Rate
2.6%
โ€œCelebrate life in San Francisco with this enthusiastic influencer who showcases the city's best moments! Their vibrant content is ideal for brands looking to connect with local audiences.โ€
#8
Andrew De Los Santos
Andrew De Los Santos
@andreweatsinsf
United States
๐ŸคณI love showing fun places to eat in San Francisco ๐ŸดFull-Time SF Influencer (restaurants, cafes, etc) ๐ŸŽญMain account (40K+): @andrewtourssf
Followers
27.7K
Micro Influencer
Engagement Rate
0.7%
โ€œDiscover the best dining spots in San Francisco with this dedicated influencer who has captured the attention of over 27,000 subscribers. Their vibrant exploration of local restaurants makes them an ideal collaborator for food-related brands.โ€
#9
Charlene Louie
Charlene Louie
@charweeezy
United States
๐Ÿฃ San Francisco Foodie making people hungry ๐Ÿฝ๏ธ Watch me eat my way through the Bay Area and beyond!
Followers
38.9K
Micro Influencer
Engagement Rate
1.5%
โ€œJoin this passionate San Francisco foodie as they take you on a delectable journey through the Bay Area's culinary scene. With a vibrant channel dedicated to making viewers hungry, their engaging content is perfect for brands looking to connect with food lovers.โ€
#10
Love letters to SF ๐Ÿ’˜
Love letters to SF ๐Ÿ’˜
@loveletterstosf_
United States
๐ŸŒ‰ visual love letters to the city of my dreams ๐ŸŒด Bay Area raised ๐Ÿ‘ฉ @daydreaamin
Followers
56.3K
Micro Influencer
Engagement Rate
1.3%
โ€œThrough captivating visual storytelling, this influencer shares the charm of the Bay Area, making them an ideal collaborator for brands wanting to engage with local culture and aesthetics.โ€
San Francisco influencers on TikTok
Download List
#1
Angelina Hong ๐Ÿ‰
Angelina Hong ๐Ÿ‰
@angelinahong_
US
๐Ÿ“SF & NYC Sharing things to do + culture thru food angelina@angelina-hong.com
Followers
17.3K
Micro Influencer
Engagement Rate
3.2%
โ€œJoin Angelina as she explores the vibrant food scene and cultural gems of San Francisco and NYC. With engaging content that highlights local eats and experiences, she's a perfect partner for businesses looking to showcase their offerings in these iconic cities.โ€
#2
LoveonHaight
LoveonHaight
@loveonhaight
US
Love on Haight is the iconic San Francisco Tiedye shopโค๏ธ loveonhaightsf.com
Followers
52.7K
Micro Influencer
Engagement Rate
0.1%
โ€œLove on Haight is the iconic San Francisco tie-dye shop that's vibrant and trendy. Collaborate to reach a creative audience passionate about fashion and local culture!โ€
#3
Rob Willis
Rob Willis
@sfburneraccount
US
๐Ÿ‡ฆ๐Ÿ‡ธ๐Ÿ‡ฒ๐Ÿ‡ฝ Keeping track of my life in SF & HNL
Followers
14.0K
Micro Influencer
Engagement Rate
1.4%
โ€œDocumenting life in San Francisco, this influencer captures the city's vibrant food scene and events. An ideal partner for brands wanting to tap into local culture.โ€
#4
maggieโ€‚zโ€‚|โ€‚sfโ€‚โœจ
maggieโ€‚zโ€‚|โ€‚sfโ€‚โœจ
@_itsmaggiez
US
26 | sf x nyc โœจ hot nerd energy โœจ ๐Ÿ’Œ maggiezheng.business@gmail.com
Followers
31.3K
Micro Influencer
Engagement Rate
0.2%
โ€œThis influencer captures the essence of life in San Francisco with content that highlights local events, things to do, and lifestyle insights. Their vibrant personality and strong engagement with followers make them an ideal partner for businesses looking to target the Bay Area audience.โ€
#5
Jasmine Lai | San Francisco
Jasmine Lai | San Francisco
@itsjasminelai
US
The Carrie Bradshaw of SF ๐ŸŒ‰โœจโค๏ธโ€๐Ÿ”ฅ ๐Ÿ’Œ : jasminetmlai@gmail.com
Followers
10.7K
Micro Influencer
Engagement Rate
0.8%
โ€œDiscover the stylish life of San Francisco through this influencerโ€™s lens, as she shares lifestyle tips, fashion advice, and local insights. Collaborate with her to reach a trendy audience passionate about city living.โ€
#6
Andrew Tours SF
Andrew Tours SF
@andrewtourssf
US
๐Ÿ“San Francisco Events โ€ข Arts โ€ข Bars โ€ข Hotels Foodie content on @andreweatsinsf
Followers
14.5K
Micro Influencer
Engagement Rate
0.4%
โ€œExplore San Francisco's vibrant scene with an influencer dedicated to showcasing events, bars, and eateries in the city. Perfect for brands wanting to engage with an audience passionate about local culture and experiences.โ€
#7
sara morgan
sara morgan
@snackwithsmac
US
loves to eat ๐ŸŒ san francisco ๐Ÿ’Œ itssaramorgan@gmail.com
Followers
161.3K
Macro Influencer
Engagement Rate
4.9%
โ€œJoin this food lover on a delightful journey through San Francisco's culinary scene. An ideal partner for food brands wanting to connect with a passionate audience.โ€
#8
grapegorl ๐Ÿ‡
grapegorl ๐Ÿ‡
@celinerrzz
US
sf | food+ lifestyle ๐Ÿ’œ ๐Ÿ’Œcelinechung2@gmail.com
Followers
25.0K
Micro Influencer
Engagement Rate
3.2%
โ€œExplore the vibrant food scene in San Francisco with this passionate influencer, who shares lifestyle content that resonates with locals and visitors alike. Perfect for collaborations focused on culinary experiences and lifestyle branding!โ€
#9
tiffwang_
tiffwang_
@tiffwang_
US
San Francisco-content creator IG @tiffwang_ tiffanywang@untitledsecret.com
Followers
33.5K
Micro Influencer
Engagement Rate
0.5%
โ€œMeet Tiffany Wang, a vibrant content creator dedicated to showcasing the best of San Francisco. With engaging videos that explore local culture and experiences, Tiffany has built a community of over 33,000 subscribers eager to discover the city's hidden gems.โ€
#10
kat | your SF bestie โœจ
kat | your SF bestie โœจ
@katalcaraz
US
sf life โ˜๏ธ fits + food + home | realtor ๐Ÿ’Œ mgmt@katalcaraz.com
Followers
15.1K
Micro Influencer
Engagement Rate
0.8%
โ€œThis influencer beautifully combines San Francisco life with insights on living in the city, from food to home trends. Ideal for brands looking to connect with an audience interested in lifestyle and real estate.โ€
San Francisco influencers on YouTube
Download List
#1
Neens
Neens
@UC6HiEwhJSkYCbTPtAJFKhLA
CA
hi my name is Nina. (soon to be) fashion school student. boy mom x2. vietnamese american canadian. raised in SF. living in vancouver. subscribe for new videos every week โžญ http://bit.ly/neensloveu say hi on insta + tiktok โžญ @YOURGIRLNEENS โ˜ป for all business inquires โžญ YOURGIRLNEENS@GMAIL.COM
Followers
181.0K
Macro Influencer
Engagement Rate
48.7%
โ€œ(Soon-to-be) fashion school student Nina offers a fresh perspective from her roots in San Francisco. With a strong social media presence and nearly 181k subscribers, her channel is perfect for fashion brands looking to engage with young audiences.โ€
#2
SFGovTV
SFGovTV
@UCLKkoNhtPapzj5DiH4W3Q4w
US
SFGovTV and SFGovTV2, San Francisco's Cable Channels 26 and 78, provide the City and County of San Francisco access to quality government programming. SFGovTV and SFGovTV2 cablecast 24 hours a day, 7 days a week. SFGovTV's You Tube channel is the channel that gives you more original programming and provides information on city events, city services, and city life. Take a journey through the city's neighborhoods and experience its culture with programs that highlight the unique character of San Francisco. SFGovTV showcases the work of city departments and the employees that make the city move. Plus get more in-depth coverage of what's going on at City Hall. Tune in and experience SFGovTV's expanded programming capabilities.
Followers
10.3K
Micro Influencer
Engagement Rate
0.0%
โ€œSFGovTV provides invaluable insights into San Francisco's community and culture through quality government programming. Partnering with them can enhance visibility for brands aligned with civic engagement and local services.โ€
#3
Allison Chase
Allison Chase
@UCQ6vQZPkEN0_KZpGFHotbmA
CA
Hi I'm Alli. I have worked in the cosmetics industry for years and a few years ago I decided to start my own channel. I use my expertise not only on my Youtube channel but also with my online beauty consultation service. This is where you and I chat about your beauty concerns and you get to pick my brain and get unbiased advice. To make an appointment click the link below. So grab a cup of coffee (or whatever your preferred beverage is), sit back and let's pretend we're longtime girlfriends just chatting over makeup. https://allisonchaseconsulting.com/ https://www.instagram.com/alli88chase/
Followers
26.1K
Micro Influencer
Engagement Rate
2.6%
โ€œWith years of experience in the cosmetics industry, Alli offers beauty advice and tutorials while fostering a community feel through her engaging personality. Collaborating with her can help beauty brands reach a dedicated audience interested in authentic beauty advice.โ€
#4
Tiffany
Tiffany
@UCXgOG9nK9jm1oVgTp_e-4nQ
US
Hi, I'm a UX Designer and travel blogger living in San Francisco. I like to share trendy destinations and life working remotely while traveling the world. My goal is to empower people to live their life to the fullest while still balancing a stable full-time job. Subscribe to my channel! Let's be friends
Followers
15.6K
Micro Influencer
Engagement Rate
0.2%
โ€œA UX designer and travel blogger living in San Francisco who shares trendy destinations while balancing work and travel. This channel is ideal for collaborations with travel and lifestyle brands.โ€
#5
Mario0o0o0o0o0o
Mario0o0o0o0o0o
@UC_kzwRCbBjfwDYq7ZB-h_Pg
US
Mario Riveira is a San Francisco-based journalist and documentary filmmaker. Mario focuses on discovering hidden subcultures and events around America.
Followers
30.4K
Micro Influencer
Engagement Rate
1.8%
โ€œMeet Mario Riveira, a journalist dedicated to uncovering the rich subcultures of San Francisco. A great choice for brands interested in storytelling and local insights.โ€
#6
ABC7 News Bay Area
ABC7 News Bay Area
@UCYUbNjkuE4lsr2v1Id2O1oA
US
Welcome to the official YouTube channel for ABC7 Bay Area! Home to the stories Where You Live. Sometimes serious. Sometimes funny. Always true. Want more? Check out: abc7news.com and follow us on Facebook, Twitter, and Instagram.
Followers
554.0K
Macro Influencer
Engagement Rate
0.0%
โ€œStay updated with local stories and events through ABC7 Bay Area's official YouTube channel. With over 554k subscribers, it's an essential source for news and community updates relevant to San Francisco residents.โ€
#7
NBC Bay Area
NBC Bay Area
@UCmKKVuZrBfSGiuvtOuipoDA
US
News that matters to you from NBC Bay Area's official YouTube channel. Here you'll find digital originals, produced specifically for online audiences, that focus on a number of key topics important to you -- such as housing, traffic, jobs, economy, technology and much more. Plus, we will also feature some of the groundbreaking broadcast reporting from our award-winning Investigative Unit. Have a news tip? Want to submit your feedback? We'd love to hear from you. Just drop us a line here: https://www.nbcbayarea.com/send-feedback/
Followers
324.0K
Macro Influencer
Engagement Rate
0.2%
โ€œStay updated with NBC Bay Area's official YouTube channel featuring news that matters to locals. Their established presence makes them a potential partner for brands focusing on community engagement.โ€
#8
METAL LEO
METAL LEO
@UCq49dhzxxgdgJfy0e_8b37w
US
Entertainment aventures and everything content
Followers
65.4K
Micro Influencer
Engagement Rate
3.9%
โ€œKnown for entertaining adventures and diverse content, this influencer caters to a broad audience. While not location-specific, their influence can still be leveraged for brands seeking general engagement.โ€
#9
Deeply Madly Modern
Deeply Madly Modern
@UCQze9oazv7Q15eMZmF2knlg
US
Lifestyle and Interiors Deeply Madly Modern (formerly And I Get Dressed) is a lifestyle channel created by Kellie Brown. Interior design, vintage furniture and decor, flea markets and more meet style, beauty and travel.
Followers
81.5K
Micro Influencer
Engagement Rate
0.6%
โ€œWith a keen eye for lifestyle and interior design, this influencer transforms spaces into stunning visuals. They could partner well with home decor brands looking to reach a stylish audience.โ€
#10
Santa Cruz Medicinals
Santa Cruz Medicinals
@UC2gG-jfnsdWGvXO_tFyyg6A
US
Subscribe and follow the life of Santa Cruz Medicinals helping people get healthy! All links below ๐Ÿ’ช
Followers
442.0K
Macro Influencer
Engagement Rate
0.7%
โ€œJoin Santa Cruz Medicinals on a journey towards wellness! While they provide valuable health insights, their location may not resonate strongly with a San Francisco-focused audience.โ€

San Francisco-specific Local Regulations in Influencer Marketing

FTC Guidelines

San Francisco influencers, like all U.S. influencers, must adhere to the Federal Trade Commission (FTC) guidelines, which require clear disclosure of sponsored content. Proper usage of hashtags like #ad or #sponsored is essential to maintain transparency with their audience.

Local Business Partnerships

Influencers often collaborate with local San Francisco businesses, requiring an understanding of local marketing regulations. This might involve compliance with city-specific promotional guidelines, especially when partnering with restaurants, retailers, and events.

Environmental Regulations

Given San Francisco's commitment to sustainability, influencers often engage in eco-friendly campaigns. They should be aware of local environmental regulations and promote responsible consumption practices.

Other Topics Relevant to San Francisco Influencers

Diversity and Inclusion

San Francisco influencers pride themselves on representing a diverse range of voices. Content often emphasizes inclusivity and addresses social issues pertinent to both local and global audiences.

Cultural Events and Festivals

Covering local festivities like the SF Pride Parade, Outside Lands Music Festival, and Fleet Week offers San Francisco influencers a way to connect with their audience through shared cultural experiences.

Social Responsibility

Influencers in San Francisco are increasingly using their platforms to advocate for social justice issues, sustainability, and community support initiatives, reflecting the cityโ€™s progressive values.

Top 5 Authentic Local Hashtags to Find San Francisco-Based Influencers

  1. #SFLocal โ€“ Highlighting the local essence of San Francisco through everyday experiences.
  2. #BayAreaLife โ€“ Used widely to feature the lifestyle and scenic beauty around San Francisco and the Bay Area.
  3. #OnlyInSF โ€“ Showcases unique and quirky aspects that can only be found in San Francisco.
  4. #SFFoodie โ€“ A go-to hashtag for discovering food influencers and the latest culinary trends in the city.
  5. #SFStreetStyle โ€“ Perfect for finding influencers focused on fashion and street style specific to San Franciscoโ€™s distinct look.

By understanding these themes and regulations, San Francisco influencers can continue to thrive and engage with their audience, making a significant impact both locally and globally.

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