MyInfluencer

Singapore Influencers - Everything you need to find ideal influencers

Singapore, the dynamic city-state at the heart of Southeast Asia, is renowned for its melting pot of cultures, cutting-edge architecture, and thriving digital innovation. Among its many modern marvels, one stands out prominently—Singapore influencers. These social media mavens are reshaping the digital landscape, creating engaging content that captivates local and global audiences alike. From lifestyle and travel to food and fashion, Singapore influencers offer a unique blend of authenticity and creativity that resonates with their diverse following.

Discover the Vibrant World of Singapore Influencers

1. Food and Culinary Adventures

Singapore is a culinary paradise, and food-themed content is a staple among Singapore influencers. They explore the hawker centers, Michelin-starred restaurants, and hidden gems that dot the city, sharing their gastronomic adventures through vibrant photos and engaging videos.

2. Travel and Lifestyle

Singapore influencers often delve into lifestyle and travel content, showcasing their experiences both within the city-state and beyond. Their posts feature picturesque locations, luxury stays, and travel tips that inspire wanderlust among their followers.

3. Fashion and Beauty

With Singapore being a global fashion hub, influencers here are at the forefront of style and beauty. They frequently share their fashion inspirations, beauty routines, and latest trends, collaborating with both local and international brands.

4. Health and Wellness

The emphasis on a balanced lifestyle is another popular theme in the content of Singapore influencers. From fitness routines to mental health advocacy, these influencers promote wellness in all its forms, fostering a health-conscious community.

5. Technology and Gadgets

Given Singapore's reputation as a tech-savvy nation, influencers here are quick to engage with the latest gadgets and technological advancements. Reviews, unboxings, and tutorials are common in their content, catering to the tech-enthusiast crowd.

Discover Singapore 's Diverse Influencers
Singapore influencers on Instagram
Download List
#1
HungryGoWhere
HungryGoWhere
@hungrygowhere
Singapore
We’ve got the latest reviews, news, and guides on all things food. Hungry? Go to this link👇
Followers
88.1K
Micro Influencer
Engagement Rate
0.2%
Discover the culinary wonders of Singapore with this food influencer, who provides the latest reviews, news, and guides on everything delicious. With a dedicated audience and engaging content, this channel is perfect for food-related collaborations.
#2
Natasha & Erwin
Natasha & Erwin
@onericeplease
Singapore
🇸🇬 | all about living a life full of experiences ꕥ @lemom3nt | ✧ @impulse.collective Please do not use our content without permission.
Followers
56.3K
Micro Influencer
Engagement Rate
0.8%
Based in Singapore, this influencer curates rich experiences showcasing the vibrant lifestyle and culinary scene of the city. With a strong subscriber base and engaging content, they are ideal for collaborations focused on local brands.
#3
District Sixtyfive
District Sixtyfive
@districtsixtyfive
Singapore
📍Singapore 🥫The latest happenings at every corner 💌 DM/email us for collaborations
Followers
16.7K
Micro Influencer
Engagement Rate
1.3%
Stay updated with the latest happenings in Singapore through this vibrant channel! With a dedicated focus on local experiences, this influencer is ideal for brands looking to connect with the heart of Singapore.
#4
Loving The Good Food 🍴☕️🍰😊
Loving The Good Food 🍴☕️🍰😊
@sgcafehopping
Singapore
🙇🏻 @yongweikai ▪️Cafe & Restaurant Reviews in Singapore ▪️Remember to #sgcafehopping 📮yongweikai@gmail.com
Followers
64.2K
Micro Influencer
Engagement Rate
1.2%
Join @yongweikai for an exciting journey through Singapore's vibrant cafe and restaurant scene! With a dedicated audience and engaging reviews, this influencer is perfect for brands looking to showcase their culinary offerings.
#5
VisitSingapore
VisitSingapore
@visit_singapore
Singapore
When it comes to all things Singapore, we got you. Tag @visit_singapore, #PassionMadePossible or #VisitSingapore for a repost!
Followers
685.3K
Macro Influencer
Engagement Rate
0.2%
With a strong emphasis on everything Singapore, this channel is a prime partner for businesses aiming to connect with local or visiting audiences.
#6
Samoo
Samoo
@samoosg
Singapore
🇸🇬The Hungry Hongaporean🇭🇰 When life gives you lemons, make vodka on the rocks. 🍸 📧wusamhk@yahoo.com
Followers
25.4K
Micro Influencer
Engagement Rate
0.7%
The Hungry Hongaporean brings a flavorful take on Singapore's vibrant food scene, making them a prime candidate for food-related partnerships and promotions within the local market.
#7
ROYCE LEE
ROYCE LEE
@theroycelee
Singapore
Host | Content Creator | F&B 🎤🎬🌯 I love interviewing people on the streets @momshug.sg FOR ADVERTISING ENQUIRIES ✉️: enquiries@theroycelee.com
Followers
146.9K
Macro Influencer
Engagement Rate
0.4%
Meet a passionate host and content creator specializing in food and beverage stories in Singapore. Their dynamic approach to interviewing locals makes them an ideal partner for brands looking to connect authentically.
#8
AMIE HU
AMIE HU
@amieishungry
Singapore
wellness | happy | healthy life for life 🤎 👩🏻‍💻@thesmartlocalsg @x10mediasingapore 🇸🇬✉️ spherepiece@gmail.com
Followers
12.6K
Micro Influencer
Engagement Rate
0.0%
Join this wellness enthusiast dedicated to promoting a healthy lifestyle in Singapore. With a focus on well-being, they are an ideal collaborator for brands within the health and wellness industry.
#9
The Official Eatbook Page
The Official Eatbook Page
@eatbooksg
Singapore
We always know what to eat in Singapore 😉 🔖 Tag #eatbooksg to be featured 📬 Daily updates on Telegram at t.me/eatbooksg 👇🏻 Click here for full reads
Followers
166.0K
Macro Influencer
Engagement Rate
0.4%
An influential food vlogger in Singapore who offers daily updates and local insights, perfect for brands looking to engage with a food-loving audience.
#10
Manpreet Singh (Mannu)
Manpreet Singh (Mannu)
@manpreetofficial_
Singapore
📍LIVE IN SINGAPORE 🇸🇬 🌍Traveling,📷photography,🚗Driving 📩 DM FOR COLLAB AND PROMOTION 💸
Followers
25.2K
Micro Influencer
Engagement Rate
2.9%
Live in Singapore? This influencer captures the essence of the city through travel and photography. Ideal for brands seeking to engage with a local audience!
Singapore influencers on TikTok
Download List
#1
SG Halal Deals
SG Halal Deals
@sghalaldeals
SG
Follow us for exciting halal features and deals in Singapore 🇸🇬😋
Followers
92.8K
Micro Influencer
Engagement Rate
0.4%
Follow this channel for exciting halal features and deals in Singapore! With a robust subscriber base and targeted content, this influencer is perfectly positioned for partnerships with brands in the halal food sector.
#2
Bings
Bings
@tehbings
SG
🇸🇬tehbings@gmail.com 🥞FOOD BLOG
Followers
466.7K
Macro Influencer
Engagement Rate
0.1%
With a substantial following and a focus on Singaporean cuisine, this food blogger delivers delectable recipes and dining recommendations that are perfect for food enthusiasts in Singapore. Partnering with them could elevate your brand's visibility in the local food scene.
#3
Brie Benfell
Brie Benfell
@briebenfell
SG
your fav singmoh family 💌 whereyeoat@gmail.com 📍🇸🇬
Followers
45.9K
Micro Influencer
Engagement Rate
0.2%
Join the vibrant Singmoh family, exploring the best of Singaporean culture and lifestyle! With a loyal following and engaging content, this influencer is ideal for brands looking to connect with the local audience.
#4
BENJ SG
BENJ SG
@bensoregan
SG
This is BENJ, your Pinoy in Singapore🇵🇭✈️🇸🇬 📧:bensoregan@gmail.com
Followers
24.0K
Micro Influencer
Engagement Rate
0.2%
Meet BENJ, your Pinoy in Singapore, who shares valuable insights about life in Singapore through engaging videos. With a solid subscriber base and a focus on relatable content for the Filipino community, BENJ is an ideal partner for brands targeting this demographic.
#5
SnapTasteRepeat | Food&Travel
SnapTasteRepeat | Food&Travel
@snaptasterepeat
SG
🇮🇩ID➡️🇸🇬SG Food / Travel / Lifestyle Contact: IG DM ✉ ellenoctavia@live.com
Followers
22.0K
Micro Influencer
Engagement Rate
0.2%
Get the best recommendations for food and lifestyle in Singapore with this popular influencer who knows where to eat.
#6
klaryuu 🍇
klaryuu 🍇
@klaryuu
SG
⋆𐙚₊ KLARYUU IN 🇸🇬 ˚⊹♡ for work: klaryuucollabs@gmail.com
Followers
34.2K
Micro Influencer
Engagement Rate
7.9%
Dive into the culinary delights of Singapore with this engaging influencer! Their vibrant content is well-suited for brands wanting to reach food lovers and lifestyle enthusiasts.
#7
Zermatt Neo
Zermatt Neo
@zermattneo
SG
I guess you could say I love food.
Followers
824.5K
Macro Influencer
Engagement Rate
16.2%
This channel boasts a love for food challenges and culinary exploration in Singapore, making it an excellent partner for food brands and local eateries looking to engage consumers.
#8
Mavis, Honest local foodie
Mavis, Honest local foodie
@munchwithmavis
SG
Only honest reviews! ✨😉 Travel, food and lifestyle ✨ For collabs please email
Followers
14.8K
Micro Influencer
Engagement Rate
0.4%
With a commitment to honest reviews, this influencer covers travel, food, and lifestyle in Singapore. Their engaging content and growing subscriber base make them an excellent partner for collaborations in these sectors.
#9
SG HIDDEN GEMS 💎
SG HIDDEN GEMS 💎
@hiddenjemmm
SG
Uncovering Singapore Hidden Gems 💎 Recommend me 👇🏻 hiddenjemmm@gmail.com
Followers
33.0K
Micro Influencer
Engagement Rate
2.6%
Discover Singapore's hidden treasures with this influencer who highlights unique spots around the city. Perfect for brands looking to promote local experiences!
#10
Undaunting Exploration
Undaunting Exploration
@undauntingexploration
SG
Abandoned places, history & mystery. See more stories on IG 👇
Followers
29.9K
Micro Influencer
Engagement Rate
30.6%
An urban exploration enthusiast in Singapore who uncovers hidden gems around the city, ideal for collaborations with tourism boards or local businesses.
Singapore influencers on YouTube
Download List
#1
VisitSingapore
VisitSingapore
@UCU1jyt5hG6SboKJtOVlF4ug
SG
Singapore is much more than the sum of its numerous attractions. It’s constantly evolving, reinventing, and reimagining itself, with people who are passionate about creating new possibilities. It’s where foodies, explorers, collectors, action seekers, culture shapers, and socialisers meet – and new experiences are created every day. We’re where passion is made possible. Discover more through our channels below.
Followers
356.0K
Macro Influencer
Engagement Rate
0.0%
Explore Singapore like never before with this channel that highlights the dynamic culture and attractions of the city. With a passionate following and a commitment to showcasing local experiences, this influencer offers excellent opportunities for brands looking to connect with both locals and tourists.
#2
Miss Tam Chiak
Miss Tam Chiak
@UC5qiiQs_Iajx7EmAznHI82A
SG
Our foodie team at MissTamChiak.com hopes to bring a true sense of the delicious cuisine and incredible local culture through our videos. From street vendors and hawkers to cafes and fine restaurants, you will be able to discover some of the most palate-pleasing dishes in the world, and there’s always a new foodie adventure waiting just around the corner. Don't forget to like, comment and subscribe to our channel! CHECK US OUT! BLOG // http://www.misstamchiak.com TIKTOK // https://www.tiktok.com/@misstamchiak INSTAGRAM // https://www.instagram.com/misstamchiak FACEBOOK // http://www.facebook.com/misstamchiak
Followers
173.0K
Macro Influencer
Engagement Rate
0.0%
Experience the delicious cuisine and vibrant culture of Singapore through this dedicated foodie team! With a strong local presence and engaged audience, they are ideal partners for brands in the food sector.
#3
Swizzyinsg
Swizzyinsg
@UC_WBuaVQjTLk4c4PwFZCKSw
SG
Swiss girl living, eating & reviewing SG life🇨🇭🇸🇬 📥 marionmueller@bluewin.ch
Followers
22.3K
Micro Influencer
Engagement Rate
1.3%
A Swiss girl living in Singapore, this channel highlights the unique experiences of SG life through food and lifestyle reviews. With a dedicated following of over 22,000 subscribers, it provides a genuine insight into Singaporean culture.
#4
wonderlust
wonderlust
@UCIX0uI1lnz2g__zBFdyPRpQ
SG
Welcome to wonderlust! Join our family as we find the wonder of our world, living in Singapore and exploring beyond.
Followers
11.2K
Micro Influencer
Engagement Rate
1.7%
Join this adventurous family as they explore the wonders of Singapore and beyond! Their engaging content is perfect for collaborations with brands focusing on family, travel, and lifestyle.
#5
ieatishootipost
ieatishootipost
@UCMEZYc-E0D94SU6r1JmgmeA
SG
If you love food, this is the right channel for you! Join us, Dr Leslie Tay and his wife Lisa as we discover different eats around Singapore & sometimes on our travels too. Dr Leslie also loves to re-create favourite dishes share his tried and tested recipes that is suitable for home cooks. We would be very happy if you would give us a like and subscribe to our channel! Keep in touch with us: 📝 Where to eat and recipes of what we love to eat: https://ieatishootipost.sg 📷 Follow us on Instagram: https://instagram.com/ieatishootipost 🎙️ Follow Lisa on Instagram: https://instagram.com/feieats 🎵 Follow us on TikTok: https://www.tiktok.com/@ieatishootipost 👍 Like us on Facebook: https://facebook.com/ieatshootipost 👉🏼 Join our Telegram group: https://t.me/ieatishootipost Never Waste Your Calories on Yucky food
Followers
58.1K
Micro Influencer
Engagement Rate
0.1%
Join Dr. Leslie Tay and his wife Lisa as they explore Singapore's culinary scene, providing an excellent opportunity for food-related collaborations.
#6
hpbsg
hpbsg
@UClDKM1iuT7XCMbpwRFCy1DA
SG
The official YouTube channel for Singapore’s Health Promotion Board (HPB). Stay connected to make healthy living a key part of your everyday life! Subscribe for the latest updates on fitness, health, nutrition and wellness. Visit www.healthhub.sg for more information!
Followers
32.6K
Micro Influencer
Engagement Rate
0.0%
As the official channel for Singapore's Health Promotion Board, this influencer focuses on fitness and nutrition, making them an ideal partner for health-related initiatives and campaigns in Singapore.
#7
The Straits Times
The Straits Times
@UC4p_I9eiRewn2KoU-nawrDg
SG
Subscribe to ST’s official YouTube channel. The latest news and features from Singapore, Asia and beyond produced by The Straits Times. The Straits Times, the English flagship daily of SPH Media, has been serving readers for over a century. Launched on July 15, 1845, its comprehensive coverage of local, regional and world news — from politics, business to sports and lifestyle — has made The Straits Times the most-read newspaper in Singapore. ST won best in Asia-Pacific for the World Cup project at INMA Global Media Awards 2023. Read our community guidelines here: https://www.youtube.com/post/UgympW0LmFVW8HWcnVR4AaABCQ WEBSITE ➤ https://www.straitstimes.com WHATSAPP ➤ http://str.sg/whatsapp TIKTOK ➤ https://www.tiktok.com/@straitstimes INSTAGRAM ➤ https://www.instagram.com/straits_times FACEBOOK ➤ https://www.facebook.com/TheStraitsTimes TWITTER ➤ https://twitter.com/straits_times TELEGRAM ➤ https://t.me/TheStraitsTimes PODCASTS ➤ https://str.sg/stpodcasts
Followers
595.0K
Macro Influencer
Engagement Rate
0.0%
Stay updated with The Straits Times, Singapore's leading news outlet, providing comprehensive coverage of local and international events.
#8
Hungry Passport
Hungry Passport
@UCl_7TcFxC6XNZOVmJClCUEg
US
Hungry Passport offers travel guides and tips for the world's top travel destinations. Our goal is to provide short, simple, and powerful travel advice for as many amazing places on earth as we possibly can. We enjoy to travel and we love to create. If you love to travel too, we hope to make your trip simpler and more fun. One trip at a time, one traveler at a time – that’s our mission. We wish you safe, exciting, and fulfilling travels! :) #travel #travelguide #hungrypassport
Followers
272.0K
Macro Influencer
Engagement Rate
0.0%
Hungry Passport offers travel guides for worldwide destinations but lacks specific relevance to Singapore. While the channel is popular among travelers, it may not resonate with brands targeting the local market.
#9
Beverly Vega
Beverly Vega
@UCS261kNrRq42RKi07z3GvoA
Thank you for taking time to visit my channel 😊 Kindly visit my personal website to know more about me, https://beverlyvega.com And subscribe to my channel for more tutorial or how to vlogs, travel vlogs, cooking vlogs, music vlogs, and food vlogs that will be uploaded soon. If you have any question, don't hesitate to contact me. Here’s my electronic business card: https://unifiednetwork.asia/user/1v51ffe/ Email: ylrevebvega@gmail.com Facebook: https://facebook.com/ylrevebagev Messenger: m.me/ylrevebagev Instagram: @ylrevebvega Twitter: https://twitter.com/iamylreveb15 Telegram: @ylreveb Skype: iambeverly15@gmail.com WhatsApp/Viber/Line: +639276654757 WeChat: +639395964372 AGAIN, THANK YOU FOR VISITING 😊
Followers
30.1K
Micro Influencer
Engagement Rate
0.0%
This UK-based creator shares travel and lifestyle vlogs. Although not focused on Singapore, their content offers insights that may resonate with a curious audience.
#10
Wandering Minds
Wandering Minds
@UCXxvceVwEBo1aVPWBW_0_oQ
IN
Hi, we are Kinjal & Sushil! We are a couple who love to travel, explore new place, food and traditions. Subscribe to our channel if you have similar interests :)
Followers
260.0K
Macro Influencer
Engagement Rate
0.6%
Kinjal & Sushil focus on travel and culture primarily in India. Their content may not align with Singapore-centric business collaborations.

Singapore-Specific Local Regulations Relevant with Influencer Marketing

Navigating the regulatory landscape of influencer marketing in Singapore is crucial for both influencers and brands. The Advertising Standards Authority of Singapore (ASAS) sets guidelines to ensure transparency and honesty in advertising. Key points include:

  • Disclosure of Sponsored Content: Influencers must clearly indicate when their content is sponsored by using hashtags such as #sponsored or #ad.
  • Accuracy and Honesty: All claims made by influencers must be truthful and substantiated.
  • Protection of Minors: Influencers must take care not to promote inappropriate content to minors.

These regulations help maintain trust between Singapore influencers and their followers, ensuring the integrity of the digital marketing ecosystem.

Other Topics Relevant to the Singapore Influencers

Community Engagement

Singapore influencers are known for their strong community ties. They actively engage with their audience, hosting meet-and-greets, participating in local events, and even collaborating on community projects. This fosters a sense of belonging and loyalty among their followers.

Education and Awareness

Many Singapore influencers leverage their platforms to educate their audience on important issues. This includes environmental conservation, social justice, and public health initiatives. Their influence often extends beyond entertainment, making a positive impact on society.

Top 5 Authentic Local Hashtags to Find Singapore-Based Influencers

  1. #SGfoodies
    • Ideal for finding influencers who focus on Singapore's diverse culinary scene.
  2. #ExploreSingapore
    • Popular among travel and lifestyle influencers showcasing the beauty of Singapore.
  3. #SGfashionista
    • A go-to hashtag for the latest fashion and beauty trends from Singapore influencers.
  4. #WellnessSG
    • Used by health and wellness influencers promoting fitness and well-being.
  5. #TechinSG
    • Perfect for discovering influencers passionate about technology and gadgets in Singapore.

These hashtags are invaluable tools for connecting with the vibrant community of Singapore influencers, offering a gateway to the rich tapestry of content they create.


By understanding the nuances of Singapore influencers, brands and marketers can tap into a thriving ecosystem of creativity and engagement that reflects the unique cultural and technological landscape of Singapore.

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