MyInfluencer
Singapore Influencers - Everything you need to find ideal influencers

Singapore, the dynamic city-state at the heart of Southeast Asia, is renowned for its melting pot of cultures, cutting-edge architecture, and thriving digital innovation. Among its many modern marvels, one stands out prominently—Singapore influencers. These social media mavens are reshaping the digital landscape, creating engaging content that captivates local and global audiences alike. From lifestyle and travel to food and fashion, Singapore influencers offer a unique blend of authenticity and creativity that resonates with their diverse following.

Discover the Vibrant World of Singapore Influencers

1. Food and Culinary Adventures

Singapore is a culinary paradise, and food-themed content is a staple among Singapore influencers. They explore the hawker centers, Michelin-starred restaurants, and hidden gems that dot the city, sharing their gastronomic adventures through vibrant photos and engaging videos.

2. Travel and Lifestyle

Singapore influencers often delve into lifestyle and travel content, showcasing their experiences both within the city-state and beyond. Their posts feature picturesque locations, luxury stays, and travel tips that inspire wanderlust among their followers.

3. Fashion and Beauty

With Singapore being a global fashion hub, influencers here are at the forefront of style and beauty. They frequently share their fashion inspirations, beauty routines, and latest trends, collaborating with both local and international brands.

4. Health and Wellness

The emphasis on a balanced lifestyle is another popular theme in the content of Singapore influencers. From fitness routines to mental health advocacy, these influencers promote wellness in all its forms, fostering a health-conscious community.

5. Technology and Gadgets

Given Singapore's reputation as a tech-savvy nation, influencers here are quick to engage with the latest gadgets and technological advancements. Reviews, unboxings, and tutorials are common in their content, catering to the tech-enthusiast crowd.

Discover Singapore 's Diverse Influencers
Singapore influencers on Instagram
Download List
95%
Match Score
@HungryGoWhere
We’ve got the latest reviews, news, and guides on all things food. Hungry? Go to this link👇
Followers:
88.1K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
19641
Location:
Singapore
Fit for"briefRewrite"
Location matches Singapore, content is focused on food with relevant hashtags. High engagement with 88k+ subscribers indicates a strong following.
95%
Match Score
@Natasha & Erwin
🇸🇬 | all about living a life full of experiences ꕥ @lemom3nt | ✧ @impulse.collective Please do not use our content without permission.
Followers:
56.3K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
27708
Location:
Singapore
Fit for"briefRewrite"
Location matches Singapore; strong engagement metrics with relevant hashtags indicating a high-quality content focus.
95%
Match Score
@District Sixtyfive
📍Singapore 🥫The latest happenings at every corner 💌 DM/email us for collaborations
Followers:
16.7K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
12772
Location:
Singapore
Fit for"briefRewrite"
Strong location match with Singapore. The channel has a focused content strategy around local happenings, engaging with relevant hashtags. Subscriber count is moderate, but the relevance to Singaporean audiences is high.
95%
Match Score
@Loving The Good Food 🍴☕️🍰😊
🙇🏻 @yongweikai ▪️Cafe & Restaurant Reviews in Singapore ▪️Remember to #sgcafehopping 📮[email protected]
Followers:
64.2K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
74258
Location:
Singapore
Fit for"briefRewrite"
Strong location match (Singapore), high subscriber count (64,156), and focused content on cafes and restaurants in Singapore. High engagement potential due to relevant hashtags.
95%
Match Score
@VisitSingapore
When it comes to all things Singapore, we got you. Tag @visit_singapore, #PassionMadePossible or #VisitSingapore for a repost!
Followers:
685.3K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
47162
Location:
Singapore
Fit for"briefRewrite"
The location is Singapore, and the channel focuses specifically on promoting local tourism with high engagement metrics.
90%
Match Score
@Samoo
🇸🇬The Hungry Hongaporean🇭🇰 When life gives you lemons, make vodka on the rocks. 🍸 📧[email protected]
Followers:
25.4K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
6344
Location:
Singapore
Fit for"briefRewrite"
Location matches (Singapore) and the channel features strong engagement with food-related content popular in Singapore.
90%
Match Score
@ROYCE LEE
Host | Content Creator | F&B 🎤🎬🌯 I love interviewing people on the streets @momshug.sg FOR ADVERTISING ENQUIRIES ✉️: [email protected]
Followers:
146.9K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
43508
Location:
Singapore
Fit for"briefRewrite"
Location matches Singapore, with a focus on F&B content and strong engagement metrics from subscribers.
90%
Match Score
@AMIE HU
wellness | happy | healthy life for life 🤎 👩🏻‍💻@thesmartlocalsg @x10mediasingapore 🇸🇬✉️ [email protected]
Followers:
12.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
3997
Location:
Singapore
Fit for"briefRewrite"
Based in Singapore, this influencer emphasizes wellness and healthy living. Strong engagement metrics enhance their relevance for collaborations focused on health and wellness sectors.
90%
Match Score
@The Official Eatbook Page
We always know what to eat in Singapore 😉 🔖 Tag #eatbooksg to be featured 📬 Daily updates on Telegram at t.me/eatbooksg 👇🏻 Click here for full reads
Followers:
166.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
43158
Location:
Singapore
Fit for"briefRewrite"
This influencer is based in Singapore and focuses on local food recommendations. They have a significant subscriber count and use relevant hashtags effectively.
90%
Match Score
@Manpreet Singh (Mannu)
📍LIVE IN SINGAPORE 🇸🇬 🌍Traveling,📷photography,🚗Driving 📩 DM FOR COLLAB AND PROMOTION 💸
Followers:
25.2K|
Micro Influencer
Engagement Rate:
2.9%
Avg. View:
10054
Location:
Singapore
Fit for"briefRewrite"
Strong location match (Singapore), relevant travel and photography content with good engagement metrics (25,178 subscribers). Highly relevant for local brands.
Singapore influencers on TikTok
Download List
95%
Match Score
@SG Halal Deals
Follow us for exciting halal features and deals in Singapore 🇸🇬😋
Followers:
92.8K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
16992
Location:
SG
Fit for"briefRewrite"
Location is Singapore and focuses on halal food, which is highly relevant to the local community. Strong engagement metrics support its popularity.
95%
Match Score
@Bings
🇸🇬[email protected] 🥞FOOD BLOG
Followers:
466.7K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
18741
Location:
SG
Fit for"briefRewrite"
Strong location match (SG), high subscriber count (466,701), relevant food content with strong engagement in Singapore-related hashtags.
90%
Match Score
@Brie Benfell
your fav singmoh family 💌 [email protected] 📍🇸🇬
Followers:
45.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
4176
Location:
SG
Fit for"briefRewrite"
Location is relevant (SG), and the content focuses on local culture and lifestyle. Engagement is solid with nearly 46k subscribers.
90%
Match Score
@BENJ SG
This is BENJ, your Pinoy in Singapore🇵🇭✈️🇸🇬 📧:[email protected]
Followers:
24.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1619
Location:
SG
Fit for"briefRewrite"
Location matches Singapore, strong subscriber count (24,007) and relevant hashtags indicate good content quality and engagement.
90%
Match Score
@SnapTasteRepeat | Food&Travel
🇮🇩ID➡️🇸🇬SG Food / Travel / Lifestyle Contact: IG DM ✉ [email protected]
Followers:
22.0K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1822
Location:
SG
Fit for"briefRewrite"
Based in Singapore, this influencer has a strong focus on food and lifestyle, engaging a substantial local audience.
90%
Match Score
@klaryuu 🍇
⋆𐙚₊ KLARYUU IN 🇸🇬 ˚⊹♡ for work: [email protected]
Followers:
34.2K|
Micro Influencer
Engagement Rate:
7.9%
Avg. View:
70181
Location:
SG
Fit for"briefRewrite"
Perfectly aligned with Singapore's location and engages well with relevant hashtags. The channel shows a solid subscriber base and potential for collaboration in food and lifestyle sectors.
85%
Match Score
@Zermatt Neo
I guess you could say I love food.
Followers:
824.5K|
Macro Influencer
Engagement Rate:
16.2%
Avg. View:
2125024
Location:
SG
Fit for"briefRewrite"
Location matches (Singapore) with high engagement through food challenges that resonate well with local audiences.
85%
Match Score
@Mavis, Honest local foodie
Only honest reviews! ✨😉 Travel, food and lifestyle ✨ For collabs please email
Followers:
14.8K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
2882
Location:
SG
Fit for"briefRewrite"
Location is SG, with a focus on honest reviews of travel, food, and lifestyle. Good engagement metrics support their influence.
85%
Match Score
@SG HIDDEN GEMS 💎
Uncovering Singapore Hidden Gems 💎 Recommend me 👇🏻 [email protected]
Followers:
33.0K|
Micro Influencer
Engagement Rate:
2.6%
Avg. View:
46154
Location:
SG
Fit for"briefRewrite"
Strong location match (SG) with a focus on uncovering hidden gems in Singapore, decent subscriber count (33,046), and engaging content that resonates with local audiences.
80%
Match Score
@Undaunting Exploration
Abandoned places, history & mystery. See more stories on IG 👇
Followers:
29.9K|
Micro Influencer
Engagement Rate:
30.6%
Avg. View:
187708
Location:
SG
Fit for"briefRewrite"
Located in Singapore, this influencer focuses on urban exploration which appeals to both locals and tourists. They have a good subscriber count and relevant hashtags.
Singapore influencers on YouTube
Download List
95%
Match Score
@VisitSingapore
Singapore is much more than the sum of its numerous attractions. It’s constantly evolving, reinventing, and reimagining itself, with people who are passionate about creating new possibilities. It’s where foodies, explorers, collectors, action seekers, culture shapers, and socialisers meet – and new experiences are created every day. We’re where passion is made possible. Discover more through our channels below.
Followers:
356.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
550
Location:
SG
Fit for"briefRewrite"
Strong location relevance to Singapore, high subscriber count (356,000), and engaging content focusing on local experiences make this influencer highly valuable.
85%
Match Score
@Miss Tam Chiak
Our foodie team at MissTamChiak.com hopes to bring a true sense of the delicious cuisine and incredible local culture through our videos. From street vendors and hawkers to cafes and fine restaurants, you will be able to discover some of the most palate-pleasing dishes in the world, and there’s always a new foodie adventure waiting just around the corner. Don't forget to like, comment and subscribe to our channel! CHECK US OUT! BLOG // http://www.misstamchiak.com TIKTOK // https://www.tiktok.com/@misstamchiak INSTAGRAM // https://www.instagram.com/misstamchiak FACEBOOK // http://www.facebook.com/misstamchiak
Followers:
173.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1734
Location:
SG
Fit for"briefRewrite"
Location is Singapore, focusing on local cuisine. Strong engagement metrics indicate a committed audience interested in food culture.
85%
Match Score
@Swizzyinsg
Swiss girl living, eating & reviewing SG life🇨🇭🇸🇬 📥 [email protected]
Followers:
22.3K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
6478
Location:
SG
Fit for"briefRewrite"
Location is Singapore, and content focuses on local experiences and lifestyle. Moderate subscriber count but strong relevance and engagement with Singaporean culture.
85%
Match Score
@wonderlust
Welcome to wonderlust! Join our family as we find the wonder of our world, living in Singapore and exploring beyond.
Followers:
11.2K|
Micro Influencer
Engagement Rate:
1.7%
Avg. View:
2466
Location:
SG
Fit for"briefRewrite"
Location matches Singapore, and the content reflects a family-oriented perspective exploring local culture. Subscriber count is respectable, with good engagement potential through relevant hashtags.
85%
Match Score
@ieatishootipost
If you love food, this is the right channel for you! Join us, Dr Leslie Tay and his wife Lisa as we discover different eats around Singapore & sometimes on our travels too. Dr Leslie also loves to re-create favourite dishes share his tried and tested recipes that is suitable for home cooks. We would be very happy if you would give us a like and subscribe to our channel! Keep in touch with us: 📝 Where to eat and recipes of what we love to eat: https://ieatishootipost.sg 📷 Follow us on Instagram: https://instagram.com/ieatishootipost 🎙️ Follow Lisa on Instagram: https://instagram.com/feieats 🎵 Follow us on TikTok: https://www.tiktok.com/@ieatishootipost 👍 Like us on Facebook: https://facebook.com/ieatshootipost 👉🏼 Join our Telegram group: https://t.me/ieatishootipost Never Waste Your Calories on Yucky food
Followers:
58.1K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
5058
Location:
SG
Fit for"briefRewrite"
Location is Singapore, and the content focuses on local food, attracting a targeted audience. High subscriber count reflects strong engagement.
80%
Match Score
@hpbsg
The official YouTube channel for Singapore’s Health Promotion Board (HPB). Stay connected to make healthy living a key part of your everyday life! Subscribe for the latest updates on fitness, health, nutrition and wellness. Visit www.healthhub.sg for more information!
Followers:
32.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
268631
Location:
SG
Fit for"briefRewrite"
Directly linked to Singapore with a focus on health and wellness. Subscriber count is decent, though engagement metrics are not provided.
80%
Match Score
@The Straits Times
Subscribe to ST’s official YouTube channel. The latest news and features from Singapore, Asia and beyond produced by The Straits Times. The Straits Times, the English flagship daily of SPH Media, has been serving readers for over a century. Launched on July 15, 1845, its comprehensive coverage of local, regional and world news — from politics, business to sports and lifestyle — has made The Straits Times the most-read newspaper in Singapore. ST won best in Asia-Pacific for the World Cup project at INMA Global Media Awards 2023. Read our community guidelines here: https://www.youtube.com/post/UgympW0LmFVW8HWcnVR4AaABCQ WEBSITE ➤ https://www.straitstimes.com WHATSAPP ➤ http://str.sg/whatsapp TIKTOK ➤ https://www.tiktok.com/@straitstimes INSTAGRAM ➤ https://www.instagram.com/straits_times FACEBOOK ➤ https://www.facebook.com/TheStraitsTimes TWITTER ➤ https://twitter.com/straits_times TELEGRAM ➤ https://t.me/TheStraitsTimes PODCASTS ➤ https://str.sg/stpodcasts
Followers:
595.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
4827
Location:
SG
Fit for"briefRewrite"
Strong local relevance with a focus on news and features from Singapore. Good engagement metrics.
20%
Match Score
@Hungry Passport
Hungry Passport offers travel guides and tips for the world's top travel destinations. Our goal is to provide short, simple, and powerful travel advice for as many amazing places on earth as we possibly can. We enjoy to travel and we love to create. If you love to travel too, we hope to make your trip simpler and more fun. One trip at a time, one traveler at a time – that’s our mission. We wish you safe, exciting, and fulfilling travels! :) #travel #travelguide #hungrypassport
Followers:
272.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
3034
Location:
US
Fit for"briefRewrite"
Location does not match Singapore, and while it has a high subscriber count (272,000), the content is focused on global travel without specific relevance to Singapore.
15%
Match Score
@Beverly Vega
Thank you for taking time to visit my channel 😊 Kindly visit my personal website to know more about me, https://beverlyvega.com And subscribe to my channel for more tutorial or how to vlogs, travel vlogs, cooking vlogs, music vlogs, and food vlogs that will be uploaded soon. If you have any question, don't hesitate to contact me. Here’s my electronic business card: https://unifiednetwork.asia/user/1v51ffe/ Email: [email protected] Facebook: https://facebook.com/ylrevebagev Messenger: m.me/ylrevebagev Instagram: @ylrevebvega Twitter: https://twitter.com/iamylreveb15 Telegram: @ylreveb Skype: [email protected] WhatsApp/Viber/Line: +639276654757 WeChat: +639395964372 AGAIN, THANK YOU FOR VISITING 😊
Followers:
30.1K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
184
Location:
Fit for"briefRewrite"
Based in the UK, with general lifestyle content that lacks connection to Singapore. Low engagement metrics limit effectiveness for local brands.
10%
Match Score
@Wandering Minds
Hi, we are Kinjal & Sushil! We are a couple who love to travel, explore new place, food and traditions. Subscribe to our channel if you have similar interests :)
Followers:
260.0K|
Macro Influencer
Engagement Rate:
0.6%
Avg. View:
54727
Location:
IN
Fit for"briefRewrite"
Location does not match (India) and content does not focus on Singapore.

Singapore-Specific Local Regulations Relevant with Influencer Marketing

Navigating the regulatory landscape of influencer marketing in Singapore is crucial for both influencers and brands. The Advertising Standards Authority of Singapore (ASAS) sets guidelines to ensure transparency and honesty in advertising. Key points include:

  • Disclosure of Sponsored Content: Influencers must clearly indicate when their content is sponsored by using hashtags such as #sponsored or #ad.
  • Accuracy and Honesty: All claims made by influencers must be truthful and substantiated.
  • Protection of Minors: Influencers must take care not to promote inappropriate content to minors.

These regulations help maintain trust between Singapore influencers and their followers, ensuring the integrity of the digital marketing ecosystem.

Other Topics Relevant to the Singapore Influencers

Community Engagement

Singapore influencers are known for their strong community ties. They actively engage with their audience, hosting meet-and-greets, participating in local events, and even collaborating on community projects. This fosters a sense of belonging and loyalty among their followers.

Education and Awareness

Many Singapore influencers leverage their platforms to educate their audience on important issues. This includes environmental conservation, social justice, and public health initiatives. Their influence often extends beyond entertainment, making a positive impact on society.

Top 5 Authentic Local Hashtags to Find Singapore-Based Influencers

  1. #SGfoodies
    • Ideal for finding influencers who focus on Singapore's diverse culinary scene.
  2. #ExploreSingapore
    • Popular among travel and lifestyle influencers showcasing the beauty of Singapore.
  3. #SGfashionista
    • A go-to hashtag for the latest fashion and beauty trends from Singapore influencers.
  4. #WellnessSG
    • Used by health and wellness influencers promoting fitness and well-being.
  5. #TechinSG
    • Perfect for discovering influencers passionate about technology and gadgets in Singapore.

These hashtags are invaluable tools for connecting with the vibrant community of Singapore influencers, offering a gateway to the rich tapestry of content they create.


By understanding the nuances of Singapore influencers, brands and marketers can tap into a thriving ecosystem of creativity and engagement that reflects the unique cultural and technological landscape of Singapore.

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