MyInfluencer
Sofia Influencers - Everything you need to find ideal influencers

Sofia influencers are rapidly transforming the digital landscape in Bulgaria's vibrant capital. With their unique perspectives and authentic content, these social media mavens are captivating audiences both locally and globally. Their influence extends beyond mere numbers; they are storytellers, trendsetters, and local culture ambassadors who bring the essence of Sofia to life through their posts, videos, and stories.

Unveiling the Influential Voices of Sofia

Urban Exploration

With its eclectic mix of ancient architecture and modern urban spaces, Sofia serves as a rich backdrop for content creation. Influencers often showcase hidden gems like the Aleksander Nevski Cathedral, lush parks, and buzzing bazars, merging historical grandeur with contemporary hustle.

Gastronomy and Culinary Delights

Sofia influencers are avid food enthusiasts who highlight the city’s diverse culinary scene. From traditional Bulgarian dishes like banitsa and shopska salad to international cuisines, their profiles are a feast for the eyes, often featuring local eateries, markets, and food festivals.

Fashion and Lifestyle

Influencers in Sofia are trendsetters who pioneer local fashion movements. They frequently collaborate with Bulgarian and international brands, showcasing the latest in apparel, accessories, and beauty products. Their content often merges urban vibes with chic, stylish aesthetics.

Fitness and Wellness

Sofia’s influencers are not just about aesthetics; they also promote a balanced and healthy lifestyle. Engaging in activities like yoga in Borisova Gradina or hiking on Vitosha Mountain, their content motivates followers to experience the city’s natural beauty and prioritize wellbeing.

Discover Sofia 's Diverse Influencers
Sofia influencers on Instagram
Download List
90%
Match Score
@Sofia, Bulgaria 🇧🇬 Travel | Food | Local Tips
Your Reel guide to Sofia & Bulgaria like a local ✨ Travel inspo + must-try food + hidden gems 💌 [email protected]
Followers:
15.6K|
Micro Influencer
Engagement Rate:
3.0%
Avg. View:
17963
Location:
Bulgaria
Fit for"briefRewrite"
Strong location match (Bulgaria) with relevant hashtags focused on Sofia. High engagement metrics with 15,595 subscribers indicate a targeted audience interested in travel within Bulgaria.
90%
Match Score
@JOY | Travel & Adventure
Outdoor▫️Hiking▫️Travel▫️Hotels 📍Currently - Bulgaria 🇧🇬 #explorebulgariawithme
Followers:
76.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
9448
Location:
Bulgaria
Fit for"briefRewrite"
This influencer is currently based in Bulgaria, making them highly relevant to Sofia. They focus on outdoor activities and travel within Bulgaria, showcasing local attractions. With 76,192 subscribers and strong engagement around travel hashtags, they are well-positioned for collaborations targeting local tourism.
85%
Match Score
@Erika Doumbova•Fashion•Beauty•Lifestyle
31+ Million YouTube Views Business💌: [email protected] Tik Tok: eri_doumbova
Followers:
104.3K|
Macro Influencer
Engagement Rate:
2.1%
Avg. View:
57486
Location:
Bulgaria
Fit for"briefRewrite"
This influencer is based in Bulgaria, providing significant relevance to Sofia audiences with a solid following and varied content.
25%
Match Score
@World Rhythms
Music that moves the planet. 📩 [email protected] Spotify ⬇️
Followers:
123.2K|
Macro Influencer
Engagement Rate:
1.5%
Avg. View:
146420
Location:
Fit for"briefRewrite"
No specific location relevance and focuses on music genres without ties to Sofia. Limited engagement opportunities for local businesses.
25%
Match Score
@Etiquette & Good Manners
Helped to 50K 👩‍🦳Solving Modern woman Self-Esteem Problems 👉Leading Social /Business Etiquette 👉Elevating Grace&Elegance Book a class🤠💃⬇️
Followers:
1.0M|
Mega Influencer
Engagement Rate:
0.3%
Avg. View:
263223
Location:
Spain
Fit for"briefRewrite"
The influencer is based in Spain but has hashtags that mention Sofia. Content quality is moderate but lacks strong engagement metrics.
20%
Match Score
@★ sofía ★
⭐️ Trying to be a fashion icon 📍Bogotá 📧 [email protected] 📹 Tiktok 1M: @sofiamood14 🧣 Mi marca: @viceart_
Followers:
273.7K|
Macro Influencer
Engagement Rate:
10.1%
Avg. View:
379144
Location:
Mexico
Fit for"briefRewrite"
Location does not match Sofia; content is fashion-related but lacks significant engagement metrics.
15%
Match Score
@Towns Of Bergen County, NJ
The One-Stop-Shop For All Things Local📍 Created by @townsofnewjersey Keep up to date with us👇
Followers:
34.6K|
Micro Influencer
Engagement Rate:
1.9%
Avg. View:
32831
Location:
United States
Fit for"briefRewrite"
Located in the United States, this influencer focuses on local news and content that does not correlate with Sofia.
15%
Match Score
@Mia Sofia
@beautymodels199 Fashion Model [email protected] Are you looking to promote your Business brand or Social media account? Drop me a message
Followers:
20.7K|
Micro Influencer
Engagement Rate:
1.6%
Avg. View:
8555
Location:
Sri Lanka
Fit for"briefRewrite"
Based in Sri Lanka, this influencer's focus on fashion does not align with Sofia. The hashtags suggest broad appeal but lack local relevance.
15%
Match Score
@Contributor Magazine
Exploring fashion through art and photography since 2008. Online & print. For submissions e-mail: [email protected]
Followers:
164.6K|
Macro Influencer
Engagement Rate:
0.2%
Avg. View:
6596
Location:
Sweden
Fit for"briefRewrite"
Location mismatch as the influencer is based in Sweden and focuses on fashion, which may not resonate with Sofia's audience.
15%
Match Score
@The Blend
Your one-stop blend of Content, Community, and Culture. Food | Fashion | Fiction | Music Fusion Festival: @blendbazaar2023
Followers:
63.8K|
Micro Influencer
Engagement Rate:
3.4%
Avg. View:
26429
Location:
India
Fit for"briefRewrite"
Location does not match (India). Content covers food, fashion, and culture but lacks relevance to Sofia. Moderate engagement with 63,842 subscribers.
Sofia influencers on TikTok
Download List
90%
Match Score
@David Del Bino
Modern day Magellen sharing the world with you 🌎
Followers:
10.0K|
Micro Influencer
Engagement Rate:
3.4%
Avg. View:
1619
Location:
US
Fit for"briefRewrite"
This influencer shares travel content with a strong focus on Bulgaria and Sofia, as indicated by their use of relevant hashtags. Their subscriber count of 10,001 shows a solid engagement level, making them a valuable partner.
75%
Match Score
@Tessa in Bulgaria 🇧🇬
Love Live Travel 🇮🇩🇧🇬 Positive vibes only 🥰
Followers:
10.4K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
1511
Location:
BG
Fit for"briefRewrite"
Location match is good (BG), with relevant hashtags about living in Bulgaria. The content is focused on travel, which aligns well with the location theme. Engagement is moderate with 10,435 subscribers.
70%
Match Score
@Filipa Mihaylova
It's Filipa🥰 IG: @girlwithstarsinhereyes
Followers:
76.7K|
Micro Influencer
Engagement Rate:
6.8%
Avg. View:
89694
Location:
BG
Fit for"briefRewrite"
This Bulgarian influencer shares engaging content that resonates well with local audiences in Sofia.
70%
Match Score
@𝐒𝐎𝐅𝐈𝐀
WA 💌 | [email protected] Keep up w/ me on YOUTUBE & INSTA 𐙚⊹₊⋆☆
Followers:
631.8K|
Macro Influencer
Engagement Rate:
1.5%
Avg. View:
79611
Location:
US
Fit for"briefRewrite"
While this influencer has a notable subscriber count and uses the name Sofia in their channel, their primary location is the US, making them less relevant to Sofia specifically. The content quality is good but lacks strong ties to the location.
50%
Match Score
@🇪🇸🦋ʟᴇᴏɴᴏʀ ꜱᴏꜰɪᴀ🦋🇪🇸
spain🇪🇸 leonor sofía idol 😊👸👑 IG.sofia.leonor.spainn
Followers:
205.3K|
Macro Influencer
Engagement Rate:
3.8%
Avg. View:
113841
Location:
TH
Fit for"briefRewrite"
While this influencer has significant visibility due to their connection to Princess Sofia, they are based in Thailand and lack direct relevance to Sofia, Bulgaria.
25%
Match Score
@Processional Professional
Carly Comando Slingy D “Everyday” / Emmy Composer Order custom wedding song ⬇️
Followers:
34.5K|
Micro Influencer
Engagement Rate:
13.7%
Avg. View:
48459
Location:
US
Fit for"briefRewrite"
The influencer is located in the US, which is not relevant to Sofia. The content is related to music and weddings but does not connect with the local culture or interests of Sofia. Engagement is moderate with 34,513 subscribers but lacks localized appeal.
20%
Match Score
@sofia araujo
PR/COLLAB DM ME🙋🏻‍♀️ Sígueme en mi insta👉🏼 💖 makeupbysofia_a
Followers:
1.1M|
Mega Influencer
Engagement Rate:
2.2%
Avg. View:
147487
Location:
MX
Fit for"briefRewrite"
Based in Mexico (MX), which is not relevant to Sofia; although they have high subscriber count, content engagement appears average.
20%
Match Score
@nss magazine
fashion, lifestyle, street style & music
Followers:
259.4K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
2677
Location:
IT
Fit for"briefRewrite"
Location does not match (IT). Content is mainly about fashion and lifestyle in Milan, which is not relevant to Sofia. High engagement with 259,434 subscribers.
20%
Match Score
@Natalia Valentin Mendez
Mother of 83k ❤️🥺 thank you guys so much🥰 📍PR Ca: gloopie05
Followers:
81.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
537
Location:
US
Fit for"briefRewrite"
Location does not match (US). Content does not relate to Sofia or Bulgaria, and engagement metrics are average with 81,607 subscribers. Hashtags do not connect to travel or Bulgaria.
15%
Match Score
@sᴏᴘʜɪᴀ ᴍᴀʀɪᴇ
Contact info: [email protected]💌 Code: ISDB50 for 50% off 🩷
Followers:
54.4K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
4591
Location:
US
Fit for"briefRewrite"
Although popular with high subscriber counts, there’s no relevance to Sofia or Bulgaria. The content focuses on mukbangs and food, which may not align with local interests.
Sofia influencers on YouTube
Download List
90%
Match Score
@Code Fashion
Българската модна телевизия Code Fashion TV, чрез авторски предавания и формати, показва модни марки и дизайнери. Медията има и своите традиционни модни награди CodeFashion Awards , които отличават най-добрите модни корици, проекти, модели, стилисти и дизайнери през съответната година. Модния сайт www.codefashion.bg представя актуалните модни тенденции тук и по света, отразява светските събития в страната. Медията е официалeн медиен партньор и съорганизатор на най-голямите модни събития в България – Sofia Fashion Week и Summer Fashion Weekend през всичките им издания. CodeFashion TV е част от медийната група CODE Media & Entertainment Group Ltd , собственици на българската здравна телевизия CodeHealth TV и най-големият сайт за хип хоп култура и он лайн музикална телевизия 359 hip hop. Модната телевизия е с лиценз от СЕМ и се излъчва в мрежата на : shorturl.at/gmtO1, както и 24/7 чрез стрийм в реално време. CFTV има и мобилни приложения за iOS и Android.
Followers:
11.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
140
Location:
BG
Fit for"briefRewrite"
Strong relevance as this Bulgarian influencer is based in Sofia and focuses on fashion. High engagement potential.
70%
Match Score
@Sofia vlog Webcams
Published on Oct 10, 2020 Sofia Vlog 2020 Dance show chat webcam Sofia very beautiful girl Thank you for watching my video! Please like share and subscribe to the channel
Followers:
16.8K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
7048
Location:
US
Fit for"briefRewrite"
While the location is listed as US, the content directly references Sofia, making it relevant. Engagement metrics are moderate.
40%
Match Score
@Yeosan ™
Followers:
189.0K|
Macro Influencer
Engagement Rate:
15.8%
Avg. View:
6722581
Location:
Fit for"briefRewrite"
Low relevance to Sofia as the content is more focused on 'Sofia the First,' a children's show. While the subscriber count is high, the content does not align with the location or target audience for local collaborations.
20%
Match Score
@Authentic Music
Authentic Music provides Lyric videos of various genre music by popular, underrated & rising artists. If you want to share your music or inquiries, email here: [email protected]
Followers:
633.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
2333
Location:
US
Fit for"briefRewrite"
No relevant location information and primarily music-related content without any specific ties to Sofia or Bulgaria.
20%
Match Score
@Piano Pop Tv
Pop Piano Tutorials and Arrangements Feel free to leave a song name and i will pick the most requested! Email: [email protected] This Channel is owned and managed by Dario D'Aversa
Followers:
154.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
238
Location:
GB
Fit for"briefRewrite"
Location does not match (GB), and while the content quality is high, it is not relevant to Sofia. Strong engagement with 154,000 subscribers.
15%
Match Score
@Still Watching Netflix
COBRA KAI NEVER DIES Still Watching Netflix is the channel that takes you deeper into the films and shows you love. Whether you’re in the mood for some fun with the Netflix stars, are looking for answers to your burning questions, or want to revisit your favorite moments, you’re in the right place. We’re here to continue the conversation. Are you still watching Netflix? Netflix is one of the world’s leading entertainment services with 270 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Followers:
7.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
9809
Location:
GB
Fit for"briefRewrite"
This channel focuses on Netflix content and entertainment without any connection to Sofia or Bulgaria. The location is listed as GB, indicating no relevance. With a massive following of 7,110,000, engagement is high but not applicable for local collaborations.
15%
Match Score
@THE COOL EATS
Our family’s shopping, cooking & eating adventures in NYC 🍎 Bridget, Andrew, Alexandra & Sophia
Followers:
102.0K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
13115
Location:
US
Fit for"briefRewrite"
Location does not match (US). Family lifestyle content does not relate to Sofia. Moderate engagement with 102,000 subscribers.
10%
Match Score
@Love you Fashion
Hi everyone wlcm to my channel @LoveyouFashion.My channel is all about fashion & style. Here i ll show you my fashion & style. Also share some royals,celebrities and model outfits ideas as well as fashion hacks & styling tips. So feel free to subscribe my channel 🙂 to get more fashion and style content. Related search: Fashion Style Tips and tricks Fashion hacks Style hacks Trending fashion DIY Budget friendly fashion Fashion haul Royal fashion Royal style Celebrities look Fashion trends Fashion shows Outfits ideas Women's fashion Women's style
Followers:
55.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
2004
Location:
IN
Fit for"briefRewrite"
Located in India, this fashion influencer lacks any connection to Sofia. Their content is mainly focused on style and trends without local relevance. The subscriber count is moderate at 55,300.
10%
Match Score
@VNM VLOG 😻
Song Lyrics Song Cover Mix Vlog
Followers:
28.4K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
291
Location:
PH
Fit for"briefRewrite"
Location does not match (PH), and the content is primarily about song lyrics and covers, which is not relevant to Sofia. Low engagement.
10%
Match Score
@Werglia
Game Guides/Secrets/Quests/Puzzles/Boss Fights/Walkthroughs/Playthroughs/Reviews/Bugs/Glitches/Funny Videos/Top10 games per year. Streams and videos on my youtube and twtich channel are always in 1080p HD and few of them in 4K with 60fps. If you wish, you can always add me on your steam friend list. Just type 'Werglia'.
Followers:
23.1K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
572
Location:
US
Fit for"briefRewrite"
Location mismatch as the influencer is based in the US. While gaming content is popular, it lacks relevance to Sofia.

Sofia-Specific Local Regulations Relevant to Influencer Marketing

Influencer marketing in Sofia, while burgeoning, adheres to several local regulations. Transparency is paramount; influencers must disclose sponsored content to maintain ethical standards set by Bulgarian law. Additionally, contests and giveaways are subject to local tax policies, requiring proper documentation and compliance with Sofia's commercial tax regulations. It's essential for Sofia influencers to stay updated on legal mandates to ensure their practices are both effective and lawful.

Other Topics Relevant to Sofia Influencers

Cultural Representation

Sofia influencers often play a crucial role in representing Bulgarian culture on the global stage. They participate in cultural events like the Sofia Film Fest, Sofia Pride, and various folklore festivals, offering followers a glimpse into Bulgaria's rich heritage.

Collaboration with Local Businesses

Collaborations between Sofia influencers and local businesses are mutually beneficial. These partnerships help businesses reach wider audiences while providing influencers with fresh content and unique opportunities to engage with their community meaningfully.

Educational Content

Several Sofia influencers focus on educational content, ranging from history lessons about Sofia's landmarks to Bulgarian language tutorials. This not only attracts a broader audience but also provides value by promoting lifelong learning.

Top 5 Authentic Local Hashtags to Find Sofia-Based Influencers

  1. #SofiaHiddenGems
    • Perfect for discovering Sofia’s lesser-known but stunning locales.
  2. #SofiaEats
    • A go-to tag for the city's diverse food scene.
  3. #SofiaFashion
    • Tracking the latest trends and styles straight from Sofia.
  4. #FeelSofia
    • Capturing the essence and everyday life of the city.
  5. #VitoshaTrails
    • Connecting with nature enthusiasts exploring Sofia's iconic Vitosha Mountain.

By understanding these elements, you can better navigate the dynamic world of Sofia influencers. Their content not only entertains but also educates and inspires, making them a vital part of Sofia's cultural and digital landscape.

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