MyInfluencer

Southampton Influencers - Everything you need to find ideal influencers

Southampton, a vibrant city on the southern coast of England, is not just known for its historical significance and maritime heritage but also for its dynamic and influential social media community. Southampton influencers are a diverse group of content creators who have carved out niches in various fields such as lifestyle, fashion, travel, food, and wellness. Their authentic voice and local expertise make them an indispensable part of the city's digital landscape.

Southampton Influencers: Shaping Trends and Creating Impact in the Local Community

Lifestyle and Wellness

Southampton influencers often focus on lifestyle and wellness, sharing tips on healthy living, fitness routines, and self-care practices. The city's scenic parks, such as the Common and Riverside Park, offer the perfect backdrop for influencers to showcase their active lives.

Food and Beverage

The culinary scene in Southampton is thriving, and many influencers highlight the best places to eat and drink in the city. From quaint cafes in Bedford Place to gourmet experiences at the Ocean Village, these influencers provide their followers with mouth-watering content that captures the essence of Southampton’s food culture.

Fashion and Beauty

Fashion and beauty influencers in Southampton bring the latest trends and style tips to local audiences. They frequently collaborate with local boutiques and beauty salons, providing insights into the regional fashion scene and driving engagement through their personal style statements.

Travel and Exploration

Southampton's rich history and picturesque scenery make it a hotspot for travel influencers. They document their explorations of historical sites such as the Tudor House and Gardens and the SeaCity Museum, as well as their adventures along the Solent coastline.

Discover Southampton 's Diverse Influencers
Southampton influencers on Instagram
Download List
#1
Alice Spake
Alice Spake
@alicespake
United Kingdom
blogger, content creator, writer everyday life, travel & coffee adventures Southampton, Hampshire @sotonbloggers alicespake@gmail.com
Followers
25.0K
Micro Influencer
Engagement Rate
0.6%
A passionate content creator from Southampton, this influencer shares charming insights into daily life and local culture. Their deep connection to the area makes them an ideal partner for businesses targeting Southampton audiences.
#2
Debi ❤️
Debi ❤️
@penny_mama_and_twinboys
United Kingdom
📍 Romsey, Southampton Books 📚 Food 😋 Fitness 💪 Coffee ☕️ Penny 💕 2018 MCDA twin boys, Freddie & Finley 30 weekers 💙💙 2020
Followers
24.2K
Micro Influencer
Engagement Rate
0.0%
Based in Romsey, Southampton, this influencer shares captivating content around books, food, and fitness. With a strong community of over 24,000 subscribers, they provide an engaging platform for collaborations focused on lifestyle and wellness.
#3
Timo de Jong
Timo de Jong
@hitchhikertimo
Ghana
Currently attempting to hitchhike from Southampton 🇬🇧 to South Africa 🇿🇦 with @hitchhikercourtney
Followers
135.7K
Macro Influencer
Engagement Rate
2.7%
Currently attempting to hitchhike from Southampton to South Africa, this channel offers an adventurous perspective that resonates well with local audiences and travelers.
#4
Vittorio
Vittorio
@vittorioangelone
United Kingdom
Upcoming shows: Liverpool, Norwich, Winchester, Southampton, Birmingham, Cardiff, Bristol. It’d be great if you got tickets 🎟️
Followers
228.2K
Macro Influencer
Engagement Rate
1.2%
This influencer is actively engaging audiences with upcoming shows in Southampton and other cities. With over 228,000 subscribers, they are well-positioned for partnerships in entertainment and events.
#5
HisandHistory
HisandHistory
@hisandhistory
United Kingdom
Hey Ted and Owen here! Join us each week as we explore our favourite historical places, eat cake, and highlight some fascinating unsung figures.
Followers
31.3K
Micro Influencer
Engagement Rate
3.1%
Meet Ted and Owen, your guides to historical exploration! With engaging narratives that dive into unsung figures and fascinating places, they are perfect for brands wanting to tap into the history-loving audience in Southampton and beyond.
#6
TNT Sports
TNT Sports
@tntsports
United Kingdom
Take your seat for TNT Sports 🍿
Followers
4.3M
Mega Influencer
Engagement Rate
0.1%
With a massive following of over 4 million subscribers, this sports influencer delivers engaging content that resonates with fans across the UK. Their broad reach makes them a prime candidate for collaborations in sports and events.
#7
The Athletic | Football
The Athletic | Football
@theathleticfc
United Kingdom
Football writing you can feel. Football news you can trust. Download the app ⤵️
Followers
393.9K
Macro Influencer
Engagement Rate
0.8%
Stay updated with the latest in football through insightful analysis and trustworthy news from this dedicated sports channel. Perfect for local sports brands and events!
#8
Sea of Thieves
Sea of Thieves
@seaofthievesgame
United Kingdom
Official account for #SeaOfThieves by @RareLtd - out now on Xbox One, Xbox Series X|S, PS5, Win 10/11 and Steam!
Followers
222.2K
Macro Influencer
Engagement Rate
2.9%
The official account for #SeaOfThieves brings you exciting gaming content that resonates with gamers across the UK. While the channel boasts a strong following, its gaming focus may not directly connect with local Southampton audiences.
#9
PUNJAB2000
PUNJAB2000
@punjab2000
United Kingdom
Punjab2000 coming up to 25years!!! New Music? Add Punjab2000 as COLLABORATORS Supporting Artists !
Followers
53.3K
Micro Influencer
Engagement Rate
0.2%
Punjab2000 celebrates music and artists in the UK, offering potential for collaborations, though it may not have a direct connection to Southampton.
#10
Dr. Nabeela Shahzadi  (DPT) 🇬🇧🇵🇰🇦🇪
Dr. Nabeela Shahzadi (DPT) 🇬🇧🇵🇰🇦🇪
@nabz_malik
United Kingdom
Works in NHS London, 🇬🇧 Featured in @aajnewsofficial Loves Travelling/Eating and everything glamorous✨ Dm for work/collaborations 📨
Followers
285.1K
Macro Influencer
Engagement Rate
1.8%
Working within the NHS in London, this influencer shares insights into travel and food. Their local UK presence can appeal to health or lifestyle brands.
Southampton influencers on TikTok
Download List
#1
nomtasticbaltimore
nomtasticbaltimore
@nomtasticbaltimore
US
📍: the DMV Area & beyond IG: @bykimberlykong & @nomtasticbaltimore
Followers
25.6K
Micro Influencer
Engagement Rate
1.9%
Discover delicious food experiences from the DMV Area and beyond! Join our community for engaging culinary content. Collaborate with us to showcase your brand in the vibrant world of food culture!
#2
60SecondHistories_
60SecondHistories_
@60secondhistories_
GB
British historian. Short history. LETS TIME TRAVEL. IG sixty_second_histories
Followers
669.2K
Macro Influencer
Engagement Rate
0.3%
Explore history like never before with this British historian, who brings captivating stories to life on their channel. Perfect for history enthusiasts looking to deepen their knowledge!
#3
DDay_History
DDay_History
@dday_history
DE
The History of D-Day in Then and Now! Insta @dday_history 📬 dday_history@web.de
Followers
308.1K
Macro Influencer
Engagement Rate
0.4%
Exploring the history of D-Day, this channel offers valuable insights that may resonate with audiences interested in military history. There’s indirect relevance for those in Southampton given its historical significance.
#4
The History Gal
The History Gal
@thehistorygal14
GB
🏰 History Lover 🏰 👑 Tudor Specialist 👑 the_history_gal@hotmail.com
Followers
80.0K
Micro Influencer
Engagement Rate
5.4%
A history lover's delight, this channel dives deep into Tudor history among other topics. While not exclusively focused on Southampton, partnerships could explore historical ties to the area.
#5
𝕷𝖎𝖛𝖎𝖓𝖌𝕯𝖊𝖆𝖉𝕲𝖎𝖗𝖑🖤
𝕷𝖎𝖛𝖎𝖓𝖌𝕯𝖊𝖆𝖉𝕲𝖎𝖗𝖑🖤
@livingdeadgirlxox
GB
🖤HORROR🖤 METALHEAD🤘 ⛓️ALT⛓️ Amy fan 🍒 ⚓️ 🏳️‍🌈🦇
Followers
37.4K
Micro Influencer
Engagement Rate
0.2%
A metal and horror enthusiast, this influencer engages a niche audience with a passion for alternative culture. Their UK base could provide potential connections for events in Southampton.
#6
SangStyles
SangStyles
@sangstyles
VN
Thời trang chất lượng, chất liệu cuộc sống. SANGSTYLES ⭐️⭐️⭐️⭐️⭐️
Followers
11.6K
Micro Influencer
Engagement Rate
0.0%
Discover unique fashion insights from this influencer who shares stylish content from Vietnam. Ideal for brands in the fashion industry seeking to connect with a diverse audience.
#7
@TravelingFoodieGuyde
@TravelingFoodieGuyde
@travelingfoodieguyde
US
📍Indy/🌎 Travel 🤩 110k+ on IG 🏆 Your “Go To Guyde” For Food/Travel/Fun
Followers
19.2K
Micro Influencer
Engagement Rate
1.1%
Explore the world of travel and cuisine with this dynamic influencer! Known for their engaging travel stories and food adventures, they could appeal to an adventurous audience in Southampton, albeit from a distance.
#8
Road.munch
Road.munch
@road.munch
GB
DM for promotions 📥 @Roadmunchfacereveal - Face/Weight Reveal
Followers
763.4K
Macro Influencer
Engagement Rate
1.7%
A dynamic creator known for food-related content that captivates audiences through ASMR and mukbang experiences. Despite their engaging style, their lack of focus on Southampton limits partnership opportunities for local brands.
#9
Rakhmi Agustin
Rakhmi Agustin
@rakhmiagustin
ID
Kuliner | Travel 📍Purwokerto - Cilacap📍
Followers
72.6K
Micro Influencer
Engagement Rate
0.2%
This travel and culinary influencer showcases the best of Indonesian culture. Brands in the travel or food sector can find value in collaboration to reach a diverse audience.
#10
FindMyFamilyKL
FindMyFamilyKL
@findmyfamilykl
GB
Remembering the Forgotten Inbox for price
Followers
125.7K
Macro Influencer
Engagement Rate
0.6%
Focusing on historical narratives and ancestry, this influencer connects with history enthusiasts. Their broad appeal can be beneficial for brands looking to engage a niche audience.
Southampton influencers on YouTube
Download List
#1
University of Southampton
University of Southampton
@UC63kOMam6uIR2il5tTRYRCA
GB
The University of Southampton combines academic excellence with an innovative and entrepreneurial approach to research, supporting a culture that engages and challenges students and staff in their pursuit of learning. The University of Southampton YouTube channel aims to give an insight on areas such as Undergraduate, Postgraduate, Research, Alumni, Events and more. www.southampton.ac.uk
Followers
14.1K
Micro Influencer
Engagement Rate
0.2%
The University of Southampton YouTube channel offers insights into academic life and events, making it a valuable partner for educational initiatives and local collaborations.
#2
Southampton FC
Southampton FC
@UCxvXjfiIHQ2O6saVx_ZFqnw
Southampton Football Club's official YouTube channel. Click subscribe to watch behind-the-scenes videos, interviews and much, much more direct from the heart of the club.
Followers
311.0K
Macro Influencer
Engagement Rate
0.1%
As the official YouTube channel for Southampton FC, this influencer captures the passion of local sports fans. Ideal for collaborations focusing on community engagement or sports-related initiatives.
#3
Paul Whitewick
Paul Whitewick
@UCJV1EC8Mf87PpQYo9eUfd3Q
GB
Weekly Films about Old Abandoned Railways, Canals, Routes and Maps.
Followers
137.0K
Macro Influencer
Engagement Rate
2.5%
Explore the rich history of old abandoned railways and canals with this captivating channel. Based in the UK, their unique niche could attract collaboration opportunities with history buffs in Southampton.
#4
A long, long time ago...
A long, long time ago...
@UCFQil7fsvemvnF3cmhnBFFQ
GB
I make videos to help you with your history GCSE, whilst secretly aiming to turn you into a history nerd and increase your historical literacy whilst you're here. (Mwahahaha!) I mostly cover the topics of Anglo-Saxon & Norman England, Crime & Punishment Through Time, Weimar & Nazi Germany, the Cold War and the American West for the 9-1 Edexcel GCSE spec (though non-GCSE students are welcome here too!). I also sometimes branch out beyond the curriculum into other history topics as part of my secret historical literacy mission! About me: My name is Jasmine and I use she/her pronouns. I have first class BA in history from the University of Sheffield and am currently studying in Germany for an MA in Public History (contrary to popular belief I'm not a teacher!). This channel is kept classroom friendly and video comments are heavily moderated.
Followers
36.0K
Micro Influencer
Engagement Rate
1.0%
Enhance your historical understanding with engaging GCSE-focused videos from this passionate educator. A valuable resource for students and local schools in Southampton!
#5
HITC Football
HITC Football
@UC3UFSVP6ormiRWUg_rmH2zA
GB
Hello, welcome to the team of young creators from HITC Football. This is a football channel - subscribe if you want to support young talent.
Followers
459.0K
Macro Influencer
Engagement Rate
0.0%
HITC Football showcases young talent in football, appealing to sports enthusiasts. While they are based in the UK, their content may not directly connect with Southampton audiences.
#6
Arbor Collective
Arbor Collective
@UCrfzOXWDa5NkY8ZiVrR_Tug
US
MINDFULLY CRAFTED FOR GOOD TIMES & GREAT LINES About The Arbor Collective: Since 1995, Arbor's mission has been simple and unchanged; blend innovative construction, with aspects of traditional craftsmanship, and a steadfast commitment to sustainable materials and methods. Arbor sees this as the best way to deliver the performance and quality required for pursuing snowboarding, skateboarding, and the good times that happen along the way. For 24 years, Arbor has been proud to highlight the athletes and artists who support this approach, and contribute so significantly to the Brand’s efforts. This mindful, more collective style ensures the planet is always considered as Arbor develops unique products for chasing life’s great lines.
Followers
46.9K
Micro Influencer
Engagement Rate
0.0%
Dedicated to snowboarding and sustainability, this influencer promotes innovative products from Arbor Collective. With nearly 47,000 subscribers, they offer potential partnerships in lifestyle and eco-friendly initiatives.
#7
Times Life & Style
Times Life & Style
@UChmxGAJgT_FnZNW_7CRP2Og
GB
Life & style from The Times and Sunday Times
Followers
143.0K
Macro Influencer
Engagement Rate
0.1%
Life & style from The Times and Sunday Times offers lifestyle content but doesn't focus on Southampton, limiting collaboration potential.
#8
BBC Strictly Come Dancing
BBC Strictly Come Dancing
@UC0-p7mK8hRVvV86yREq342A
Highlights from Strictly Come Dancing.
Followers
788.0K
Macro Influencer
Engagement Rate
0.1%
As an entertaining hub for dance enthusiasts, this channel captivates audiences with performance highlights. However, its lack of local relevance makes it less suitable for Southampton-focused collaborations.
#9
AnimationTube
AnimationTube
@UCuVtP97k1RnoKnRVKwpW1UQ
RO
Welcome to my YouTube channel - AnimationTube. We upload your favorite video games to this channel. Today we uploaded - History documentary . So keep enjoying everyone. I hope you like it. 🙏If you enjoyed this video and want to support me please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to my channel on Youtube and click the Subscribe button and click the 🔔 icon for notifications to get a notification every time I post new videos! Please Subscribe to My Channel at this link: https://www.youtube.com/channel/UCuVtP97k1RnoKnRVKwpW1UQ/featured?sub_confirmation=1 #FighttheboxFortnite #AnimationTube
Followers
13.3K
Micro Influencer
Engagement Rate
0.0%
AnimationTube brings your favorite video games to life through engaging animations. However, being based in Romania limits its relevance for collaborations focused on the Southampton area.
#10
Grad-Dreams - Study Abroad Expert
Grad-Dreams - Study Abroad Expert
@UCX22zuhPK4sz3EuqhvQxrsw
IN
Grad-Dreams has been assisting students to study abroad for the past two decades. • Expertise in education in North America especially for the Bachelors, Masters / MBA & doctoral programs. • Extensively worked with Ivy leagues & top public universities in the USA & Canada, UK, Europe & other countries. • Successfully providing Online Counseling and Admission services to students all over the world. • Students from various countries take Online IELTS Coaching for both General and Academic Test. • Grad-Dreams is ETS® Certified Test Administration Site for the GRE® test. (Mumbai & Pune) • An ETS Authorized TOEFL iBT® Test Center. (Mumbai & Pune) • Official representatives of a number of top universities & colleges around the world. • Member of the British Council IELTS Partnership Program. IELTS registration Centre for the British Council in India. • A strong alumni network worldwide. For any questions. Please call on (+91 77770 20541) or visit https://gdx.in/
Followers
14.1K
Micro Influencer
Engagement Rate
0.1%
Grad-Dreams specializes in assisting students with studying abroad, offering valuable insights into education opportunities. However, its Indian base makes it less relevant for collaborations centered around Southampton.

Southampton-Specific Local Regulations Relevant to Influencer Marketing

Southampton influencers need to be aware of certain local regulations that impact their marketing practices. These include:

Commercial Disclosure

Influencers must comply with the Advertising Standards Authority (ASA) and the Competition and Markets Authority (CMA) guidelines, ensuring transparency by disclosing paid partnerships and sponsored content.

Data Protection and Privacy

Adherence to the UK General Data Protection Regulation (GDPR) is crucial for Southampton influencers. They must ensure that any personal data collected from followers, such as through giveaways or email subscriptions, is managed securely and ethically.

Environmental Considerations

Given Southampton’s commitment to sustainability, influencers may find it beneficial to promote eco-friendly practices and support local green initiatives. This resonates well with the environmentally-conscious local audience.

Other Topics Relevant to Southampton Influencers

Community Engagement

Southampton influencers are often deeply rooted in their local community. Engaging with local events, charity drives, and community projects can enhance their credibility and rapport with followers.

Local Collaborations and Partnerships

Collaborations with local businesses and organizations, such as Southampton Football Club or the University of Southampton, can be incredibly effective for influencers looking to expand their reach and forge meaningful connections.

Leveraging Local Culture

The rich cultural tapestry of Southampton, which includes annual events like the Southampton Boat Show and the city’s vibrant art scene, provides ample content opportunities for influencers. Embracing elements of local culture in their narratives can make their content more relatable and engaging.

Top 5 Authentic Local Hashtags to Find Southampton-Based Influencers

  1. #SouthamptonLife

    • A popular hashtag that encapsulates the daily life and experiences of people living in Southampton.

  2. #SotonFoodie

    • Used by influencers who share food and dining experiences in and around Southampton.

  3. #SotonStyle

    • A go-to hashtag for fashion and beauty influencers highlighting trends in the city.

  4. #SouthamptonHistory

    • Perfect for history buffs and travel influencers documenting the rich historical landmarks of the city.

  5. #SotonEvents

    • Used to promote and cover local events, including festivals, markets, and community gatherings.

Southampton influencers play a pivotal role in shaping the city’s digital narrative. By tapping into these themes and leveraging local hashtags, brands and businesses can effectively engage with the vibrant influencer community in Southampton.

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