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Springfield Influencers - Everything you need to find ideal influencers

Springfield, the vibrant capital of Illinois, has been home to an ever-growing community of influencers who are shaping the social media landscape with their unique voices and distinct content. Springfield influencers represent a diverse array of niches, from food and fashion to fitness and travel, each contributing to the rich tapestry of local culture. The blend of historical landmarks, contemporary urban vibes, and a supportive community makes Springfield a fertile ground for influencers to thrive.

Springfield Influencers: Making Waves in the Heart of Illinois

Food and Drink

Springfield's culinary scene is a popular theme among local influencers. From the legendary horseshoe sandwich to sophisticated dining experiences at downtown bistros, food influencers captivate their audiences with mouth-watering content. Springfield influencers often feature local farmers' markets, food festivals, and hidden gems that showcase the region’s flavors.

Historical and Cultural Heritage

Given the city's historical significance, many Springfield influencers delve into content that highlights the numerous museums and historic sites. Abraham Lincoln's legacy is a recurring theme, with influencers creating engaging posts about the Lincoln Home National Historic Site, the Old State Capitol, and annual events like the Abraham Lincoln Presidential Library and Museum's special exhibitions.

Lifestyle and Local Events

Springfield influencers frequently share content about local events, from the annual Illinois State Fair to the Springfield Art Association’s events. Lifestyle influencers focus on city living, community activities, and weekend getaway ideas, helping locals and visitors discover what’s happening in Springfield.

Outdoor Adventures

Springfield’s natural beauty provides ample material for influencers. With popular sites like the Lake Springfield, Washington Park, and the Illinois State Museum, outdoor enthusiasts and fitness influencers share captivating content about hiking trails, jogging paths, and kayaking trips.

Discover Springfield 's Diverse Influencers
Springfield influencers on Instagram
Download List
85%
Match Score
@IL Dept. of Natural Resources
Official Instagram account of the Illinois Department of Natural Resources. All photos by Chris Young. #outdoorillinois
Followers:
11.0K|
Micro Influencer
Engagement Rate:
1.1%
Avg. View:
1661
Location:
United States
Fit for"briefRewrite"
Location is relevant (United States), strong subscriber count, and high-quality content related to Illinois outdoor activities.
70%
Match Score
@Lincoln Presidential Museum
The official Instagram profile for the Abraham Lincoln Presidential Library and Museum Open daily from 9am-5pm
Followers:
14.2K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
933
Location:
United States
Fit for"briefRewrite"
The official channel for the Abraham Lincoln Presidential Library and Museum connects directly to Springfield's historical significance. The content is educational and relevant, appealing to local audiences.
50%
Match Score
@El Paso Cooper Rd Alexandria
8746 Cooper Rd Alexandria VA 22309
Followers:
14.0K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
75
Location:
United States
Fit for"briefRewrite"
This influencer's content relates to Virginia but includes hashtags that reference Springfield. Moderate subscriber count indicates potential for engagement.
25%
Match Score
@Madina Lawlis
♥️Dr. L👨🏼‍⚕️Ariella👸🏻Rose👸🏼& Florence👸🏽 🇩🇿🇺🇸Multicultural Polyglots #texalgerian Travel homeschool🚐✈️📚🌎Golf⛳️Tennis🎾 #geauxteamlawlis
Followers:
25.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1465
Location:
United States
Fit for"briefRewrite"
This influencer focuses on multicultural travel and homeschooling but lacks a direct link to Springfield. Their broad appeal does not specifically target local interests or needs.
10%
Match Score
@小川 元気
福岡の古着屋SNUG (main) OPEN 13〜 (水曜定休) 商品のお問い合わせはメールもしくはお電話にて @snug_vintage_fukuoka_official 📧 [email protected]⭕️ ☎️092-738-3877⭕️DM❌ ↓ オンラインやってます!
Followers:
23.0K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
10891
Location:
Japan
Fit for"briefRewrite"
This influencer operates out of Japan and focuses on vintage clothing, which has no relevance to Springfield. The subscriber count is modest, and engagement with the local Springfield audience is unlikely.
Springfield influencers on TikTok
Download List
95%
Match Score
@Springfield, Missouri
Showcasing Springfield and the Missouri Ozarks ❤️
Followers:
39.4K|
Micro Influencer
Engagement Rate:
0.5%
Avg. View:
4162
Location:
US
Fit for"briefRewrite"
This influencer is highly relevant to Springfield, Missouri, with a substantial subscriber count of over 39,000. Their content focuses on local highlights, and they have strong engagement through relevant hashtags.
80%
Match Score
@YJ Aur
📍 IL Proud Autism Dad 💙 Live(9pm CT Let’s Work :[email protected]
Followers:
175.3K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
9174
Location:
US
Fit for"briefRewrite"
Relevant due to location in Illinois and a strong focus on family and autism advocacy. High subscriber count indicates good engagement.
75%
Match Score
@MassAdventurer
MASSIVE ADVENTURER 💗 New England & Beyond✨ [email protected]
Followers:
116.3K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
12468
Location:
US
Fit for"briefRewrite"
While based in the US and focusing on New England and beyond, there is less direct relevance to Springfield specifically. The channel has a substantial following with 116,299 subscribers, indicating strong engagement potential, although content appears more generalized.
75%
Match Score
@Illinois Foodies
Showcasing the top local hot spots in Illinois! 🧡 #IllinoisFoodies
Followers:
12.2K|
Micro Influencer
Engagement Rate:
0.6%
Avg. View:
1756
Location:
US
Fit for"briefRewrite"
Focuses on local hot spots in Illinois which can include Springfield. Good subscriber base shows community interest.
65%
Match Score
@WorldWideHistory🌎
Followers:
75.2K|
Micro Influencer
Engagement Rate:
13.5%
Avg. View:
135240
Location:
US
Fit for"briefRewrite"
This channel focuses on history-related content, relevant to a broad audience but not specifically tied to Springfield. With 75,247 subscribers, there is a good level of engagement, but it may not align closely with local business interests.
60%
Match Score
@Comedy Central
An endless loop of comedy.
Followers:
6.1M|
Mega Influencer
Engagement Rate:
0.0%
Avg. View:
28589
Location:
US
Fit for"briefRewrite"
While this channel has a large subscriber base of over 6 million, it lacks a direct connection to Springfield. The content focuses on comedy, which may not be relevant to local interests. Therefore, despite high engagement metrics, the location relevance significantly affects the score.
60%
Match Score
@Are You Aware
A daily dose of history and facts, make sure to follow. 15k? TY everyone!
Followers:
19.1K|
Micro Influencer
Engagement Rate:
3.2%
Avg. View:
17996
Location:
US
Fit for"briefRewrite"
General US focus with no specific relevance to Springfield. Strong follower base but lacks engagement related to the key term.
60%
Match Score
@kenzievancefit
Hustl Hrdr Coach NPC Wellness ⬇️ YouTube, Programs, Merch & Codes ⬇️
Followers:
433.9K|
Macro Influencer
Engagement Rate:
0.3%
Avg. View:
15880
Location:
US
Fit for"briefRewrite"
While this coach's content focuses on wellness, which can appeal broadly, there's no specific connection to Springfield. With a strong subscriber count of 433,869, the channel has high potential for engagement but lacks location-specific relevance.
55%
Match Score
@Reyna | Mom Life
Welcome 🥞 Cooking for my family & you🍳 Mom Life 🤩 [email protected]
Followers:
329.3K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
21484
Location:
US
Fit for"briefRewrite"
US-based cooking content, somewhat relevant to family-oriented demographics in Springfield.
50%
Match Score
@NurseBigBody
Travel Nurse Practitioner 🗺️👩‍⚕️🩺
Followers:
580.2K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
6411
Location:
US
Fit for"briefRewrite"
As a travel nurse practitioner in the US, this influencer has some relevance but lacks specific ties to Springfield. The subscriber count indicates a solid following, yet engagement metrics are not exceptionally high.
Springfield influencers on YouTube
Download List
85%
Match Score
@CBS Chicago
----------------------------------------------------------------------------- CBS 2 News Chicago brings you breaking news, weather, compelling exclusive content and award-winning investigative reports from the CBS 2 Investigators. Subscribe to CBS 2 News Chicago on YouTube : http://www.youtube.com/user/cbschicago CBS 2 NEWS 24/7 LIVESTREAM: https://www.cbsnews.com/chicago/live/ CBS 2 NEWS ON PLUTO TV: https://pluto.tv/en/live-tv/62cdc75b1a1cbd0007ed45dc?gclid=CjwKCAjw0N6hBhAUEiwAXab-TbSSi4Fh_IPmF_dWkGjJt7KM9K2wzqpWTwK3NUIppzjF5uEMvbt1xhoCfYIQAvD_BwE CBS 2 NEWS WEBSITE: https://www.cbsnews.com/chicago/ FACEBOOK: https://www.facebook.com/cbschicago X (TWITTER): https://twitter.com/CBSchicago GET THE CBS 2 NEWS APP: https://apps.cbslocal.com/chicago/
Followers:
443.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1243
Location:
US
Fit for"briefRewrite"
Location-based news coverage provides high relevance for Springfield residents. A strong subscriber count indicates good engagement with local audiences.
85%
Match Score
@Brandon Herrera
My name is Brandon Herrera. I'm an online content creator as well as the founder of The AK Guy Inc. I also am the one developing the .50 caliber rifle known as the AK-50. I'm a passionate AK Guy, and hope you enjoy the content I post up here and can gain something from it! You can also follow me on Instagram: @RealBrandonHerrera Twitter: @TheAKGuy
Followers:
3.6M|
Mega Influencer
Engagement Rate:
4.5%
Avg. View:
2130979
Location:
US
Fit for"briefRewrite"
Location is relevant (US), very high subscriber count, and niche-focused content appealing to firearm enthusiasts.
80%
Match Score
@FOX 32 Chicago
FOX 32 is Chicago's source for news, weather, sports and entertainment. Our dedicated news team covers stories across Chicagoland, from the city to the suburbs. Subscribe to FOX 32 Chicago on YouTube for the latest in breaking news: https://www.youtube.com/fox32chicago WFLD-TV is the owned-and-operated Fox station in Chicago, Illinois. It is co-owned with sister WPWR. Watch FOX 32 Live Streaming Newscasts: Monday - Friday: 4:30am - 10am, 12pm - 1pm, 4pm - 5pm, 5pm -6pm, 9pm - 10pm Saturday: 7am - 9am 9pm - 10pm Sunday: 7am - 9am 9pm - 10pm https://www.fox32chicago.com/live
Followers:
318.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1605
Location:
US
Fit for"briefRewrite"
Strong local news focus makes this channel relevant for Springfield audiences, with a significant subscriber base enhancing its influence.
80%
Match Score
@Colossal Cranium
Followers:
731.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
35668
Location:
US
Fit for"briefRewrite"
Location is relevant (US) with a high subscriber count, though content focus isn't tightly linked to Springfield specifically.
75%
Match Score
@NBC Chicago
The place to go for exclusive local stories, the latest breaking news, weather updates and more.
Followers:
242.0K|
Macro Influencer
Engagement Rate:
1.1%
Avg. View:
86256
Location:
US
Fit for"briefRewrite"
Location match is broad (US), but primarily focuses on Chicago, which is not directly related to Springfield. Content is relevant to local news with a substantial subscriber count, indicating good engagement.
75%
Match Score
@ABC 7 Chicago
ABC 7 Chicago leads the market in local news coverage and boasts a legacy of excellence, consistently holding the No. 1 position for more than three decades. Covering news, consumer stories, investigations, weather, entertainment, health, lifestyle, sports and more. Here, we explore fresh stories inspired by the Chicago area that resonate with our global community. Subscribe today!
Followers:
986.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
644
Location:
US
Fit for"briefRewrite"
The channel covers local news relevant to the Chicago area, which is relatively close to Springfield, IL. With a substantial subscriber count and diverse content from news to lifestyle, it holds some relevance. However, the geographical focus is not entirely aligned with Springfield.
75%
Match Score
@WSIL News 3
We've got you covered on all things news, weather and sports in southern Illinois, southeast Missouri, western Kentucky and northwestern Tennessee. wsiltv.com
Followers:
12.2K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
19
Location:
US
Fit for"briefRewrite"
The influencer is focused on local news in a region that includes Springfield, which contributes positively to their relevance. However, their subscriber count is moderate, and their engagement metrics are not very high.
70%
Match Score
@Mr. Beat
For all sponsorship inquiries, please contact me at [email protected] Mr. Beat is a teacher, video producer, podcaster, and musician who specializes in making history and geography more engaging. He has written songs about all of the Presidents and has created music videos for all of them. Beat’s specialty is American history, but he also has a big passion for geography and economics. His channel features the series Presidential Elections in American History, Supreme Court Briefs, and Compared. Subscribe for a new video every week. Snail mail: Mr. Beat, PO Box 1982, Lawrence, KS 66044 How to support Mr. Beat: Donate to Mr. Beat for great perks on Patreon: https://www.patreon.com/iammrbeat Donate to Mr. Beat on Paypal: https://www.paypal.me/mrbeat Buy Mr. Beat a coffee: https://ko-fi.com/iammrbeat “Free” ways to show support: Subscribe to my channel Turn on notifications Like, share, and comment on my videos
Followers:
1.1M|
Mega Influencer
Engagement Rate:
0.7%
Avg. View:
135147
Location:
US
Fit for"briefRewrite"
Mr. Beat’s focus on American history offers valuable educational content that can relate to Springfield’s rich historical context, along with a significant subscriber count.
70%
Match Score
@Learn Bright
Thank you for visiting the Learn Bright YouTube page. Learn Bright is focused on providing educational videos for kids that are fun and engaging but that also teach the topic properly and accurately. We are passionate about education and helping kids learn! Our channel is designed to support parents who homeschool their kids as well as teachers who are looking for resources in a traditional classroom. In addition to the videos you can see on our channel we also provide a full catalog of comprehensive K-6 Lesson plans on Science, History, Math, Reading, and Language Arts. We work hard to make sure everything we provide is high quality and quite simply FUN for the kids. You can find our resources at https://learnbright.org/
Followers:
522.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
575
Location:
US
Fit for"briefRewrite"
General educational content but lacks location-specific engagement. Good subscriber base suggests interest in educational topics.
70%
Match Score
@ViewCation
ViewCation takes the work out of planning your next vacation. Check out our video library to find the top attractions in many cities across the US and Internationally!
Followers:
46.5K|
Micro Influencer
Engagement Rate:
1.3%
Avg. View:
35839
Location:
US
Fit for"briefRewrite"
Location is relevant (US) with significant subscriber count. Content is broad but may attract tourism-related collaborations.

Springfield-Specific Local Regulations Relevant to Influencer Marketing

Influencer marketing in Springfield, like in other areas, is subject to Federal Trade Commission (FTC) guidelines on advertising disclosures. Springfield influencers must ensure transparency in sponsored content to maintain trust and credibility. Additionally, promoting certain local landmarks or businesses may require special permissions or adherence to city regulations, such as restrictions on drone usage in historical areas or parks.

For instance, the city has specific guidelines around commercial photography in certain historical sites. Influencers planning to shoot content in places like the Old State Capitol need to acquire appropriate permissions from the city’s tourism office. Awareness and compliance with these regulations help influencers stay within legal bounds and build a professional reputation.

Other Topics Relevant to Springfield Influencers

Collaboration Opportunities

Springfield influencers have the opportunity to collaborate with local businesses, tourism boards, and event organizers to create mutually beneficial content. These partnerships not only help influencers expand their reach but also foster community connections and support local enterprises.

Networking Events

Regular networking events provide Springfield influencers with platforms to connect, share ideas, and learn from one another. Organizations such as the Greater Springfield Chamber of Commerce often host events where influencers can meet potential collaborators and discuss industry trends.

Impact of Tourism on Content Strategy

With Springfield being a significant tourist destination, influencers often tailor their content to appeal to both locals and visitors. Highlighting seasonal attractions, city tours, and local dining can boost engagement and attract a broader audience.

Top 5 Authentic Local Hashtags to Find Springfield-Based Influencers

  1. #SpringfieldIL
    • The most widely used hashtag to connect with the Springfield community.
  2. #SpringfieldEats
    • Popular among food influencers showcasing local delicacies.
  3. #AbrahamLincoln
    • Frequently used in posts relating to historical landmarks and events.
  4. #IllinoisStateFair
    • Captures content from one of the city's most anticipated annual events.
  5. #SpringfieldRocks
    • A versatile hashtag for various cultural, lifestyle, and entertainment content shared by Springfield influencers.

Springfield influencers are central to showcasing the city’s unique blend of historical charm and modern vibrancy. Their engaging content not only amplifies Springfield’s appeal but also fosters a deeper connection within the community and beyond.

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