Stockholm, the beautiful capital of Sweden, is not just a city of scenic beauty and rich history but also a bustling hub for influential content creators. Stockholm influencers are shaping the digital landscape with their diverse content, innovative ideas, and unique perspectives. Whether it’s fashion, travel, food, or technology, these influencers have a significant impact on local and global audiences.
Discover the Vibrant World of Stockholm Influencers
Popular Content Themes Among Stockholm Influencers
Fashion and Lifestyle
Stockholm influencers are often seen at the forefront of fashion trends. Drawing inspiration from the city's chic Scandinavian style, they showcase sleek, minimalistic, yet striking outfits and lifestyle choices. From high-end boutiques in Östermalm to trendy second-hand shops in Södermalm, they provide a glimpse into the stylish life of Stockholm.
Travel and Adventure
Stockholm’s picturesque landscapes and cultural spots inspire many travel and adventure influencers. They capture stunning views of the archipelago, the serene beauty of Djurgården, and the historical significance of Gamla Stan. These influencers often create guides and itineraries for exploring Stockholm’s best-kept secrets.
Food and Dining
With a thriving food scene, Stockholm influencers highlight everything from traditional Swedish cuisine to innovative culinary delights. They feature local markets, such as the lively Östermalms Saluhall, and spotlight both Michelin-starred restaurants and hidden local gems. Followers are treated to reviews, recipes, and even cooking tutorials.
Technology and Innovation
Stockholm is a known tech hub, home to many startups and established companies. Influencers in this niche not only discuss the latest tech trends but also provide insights into Stockholm’s startup culture, covering everything from AI advancements to fintech solutions.
@thuha | stockholm & beyond
“Your ultimate travel guide to Stockholm awaits! With engaging content showcasing cafes, food spots, and local experiences, this influencer provides valuable insights for anyone looking to explore the city. Collaborate to reach a dedicated audience eager to discover Stockholm.”
@Visit Stockholm
“Visit Stockholm is your go-to channel for tips, information, and inspiration about Sweden's capital. With a focus on local attractions, this account fosters a connection with both residents and visitors.”
@Manon || Stockholm travel tips & photography
“Discover the wonders of Stockholm through this influencer's engaging content! With over 45,000 subscribers, they offer insightful tips and beautiful visuals that capture the essence of Sweden's capital.”
@Stockholm, Sweden 🇸🇪 Travel | Hotels | Tips
“Join this thriving community dedicated to exploring the best of Stockholm! With a massive subscriber base, this influencer shares exclusive tips and insights about the city's attractions, perfect for anyone looking to explore or visit.”
@OLIVIA LODENIUS BJÖRK
“Discover the art of romanticizing everyday life with this influencer from Sweden. With a focus on self-love and self-care, they provide a refreshing perspective that resonates with many. Collaborate to reach an audience that values authenticity and personal growth.”
@Roxen🐾 2018 03 20
“Introducing Tyrara's Snowflake's Pleasure Seeker, Roxen, an ambassador for @icebugofficial. This channel celebrates the love for Staffordshire Bull Terriers, showcasing their adventures and joy.”
@Wendy
“A cozy homebody with a flair for creative living, this influencer shares delightful home decor ideas. However, their lack of connection to Stockholm limits their collaboration potential in the area.”
@Mathilde Nauta
“This influencer showcases life in Copenhagen, offering Nordic aesthetics that could resonate with a Stockholm audience, yet they lack direct content related to the city.”
@Sam Garrett
“Introducing Sam Garrett, a talented singer-songwriter sharing heartfelt music. While he captivates audiences globally, his UK base means he may not resonate directly with Stockholm-centric brands seeking local influencers.”
@Rolling Stone
“This influencer focuses on political and lifestyle content with a large subscriber base, but their relevance to Stockholm is minimal.”
@emma
“Join this talented artist as they share daily painting experiences and self-care tips! Their engaging content appeals to an artistic audience and aligns perfectly with brands focused on creativity and wellness.”
@Madeline
“Meet a Canadian living in Sweden who brings a unique perspective on Swedish culture and lifestyle! With over 200,000 subscribers, they offer valuable insights that resonate with both locals and visitors alike.”
@boomerella | let’s explore 🌍
“Unlock the secrets of Stockholm with this influencer's comprehensive guides and tips! With a dedicated following and an emphasis on local insights, they present an excellent opportunity for collaborations.”
@Åsa Häggström
“An influencer who showcases Scandinavian style, this creator brings trends and fashion insights from Sweden. Their local perspective makes them an attractive partner for brands focusing on the Stockholm market.”
@plick
“Discover sustainable fashion through Sweden's only second-hand app channel! With engaging tips and tricks for eco-conscious consumers, this influencer connects well with brands focused on sustainability and fashion.”
@Phoebe in Sweden
“Phoebe Kaye shares her journey of living in Sweden, covering topics like culture shock and the transition to life in Stockholm. Her engaging content makes her an excellent candidate for collaborations targeting expatriates and locals alike.”
@Be The One
“This Aussie influencer captures the thrill of travel and adventure, sharing insights that could appeal to those interested in Swedish culture. Their content featuring Stockholm adds local flavor that invites collaboration.”
@tessa
“Meet Tessa, a vibrant influencer from the US who shares her passion for travel and sports. With a focus on hockey and travel adventures, she engages her audience with relatable content that may resonate with Swedish fans.”
@Nina Persson
“Join a Swedish princess as she shares her daily life and experiences! While her content is charming and engaging, it primarily revolves around London, offering limited relevance for Stockholm-focused collaborations.”
@Meikii
“This channel features a German girl living in Copenhagen, offering a glimpse into Scandinavian life. Despite not being directly based in Stockholm, their content may resonate with those interested in the broader region.”
@Jonna Jinton
“Jonna Jinton is a celebrated Swedish artist and filmmaker who captures the beauty of Northern Sweden. Her deep connection to Swedish culture and stunning visuals make her an ideal collaborator for projects centered around Stockholm.”
@LoudKult
“LoudKult is an artist-friendly record label with a presence in Stockholm and Los Angeles, making it a key player in the music scene. With a focus on promoting emerging artists, they provide a platform for creativity and collaboration.”
@Adel Sweden Vlog
“Dive into the life of a Pinay living in Sweden! This influencer shares relatable experiences that connect with audiences interested in Swedish culture, especially in Stockholm.”
@Simon Viklund
“Renowned composer Simon Viklund shares insights from his creative process and contributions to popular games. His presence in Sweden makes him an ideal candidate for collaborations with local brands.”
@Wolters World
“Wolters World offers honest travel advice that resonates with globetrotters everywhere. Their insights can attract viewers planning trips to Stockholm, making them a valuable partner for collaborations in tourism.”
@Martijn Around The World - Travel
“Martijn Around The World offers a global perspective on travel with tips that include visits to vibrant cities like Stockholm. Ideal for brands targeting diverse audiences!”
@Three Star Vagabond
“This channel showcases fun and affordable travel experiences, emphasizing adventure and exploration. With a solid following, they can attract viewers interested in Swedish culture.”
@The Fish Slappee
“This Swedish influencer shares entertaining vlogs and humorous content that resonates with local audiences. With a growing subscriber base, he represents a valuable opportunity for brands looking to engage with Swedish youth culture.”
@Noah Travel Guides
“While this channel explores diverse destinations, it does not specifically highlight Stockholm, which limits collaboration potential in that region.”
@Kahvihuone8487
“Meet Jen, a Filipina-Finnish creator who shares a slice of her cozy life in Finland. With a focus on slow living and home aesthetics, her channel invites viewers to embrace a tranquil lifestyle.”
Stockholm-Specific Local Regulations Relevant to Influencer Marketing
Stockholm influencers must navigate local regulations to ensure their content complies with Swedish laws. Influencer marketing in Stockholm is governed by the Swedish Consumer Agency, which requires transparency in advertising:
- Disclosure of Sponsored Content: Influencers must clearly indicate if content is sponsored, using terms like “sponsored”, “paid collaboration”, or “ad” within their posts.
- Privacy and Data Protection: Stockholm influencers must adhere to GDPR regulations, ensuring they have proper consent when collecting or sharing personal data from their audience.
- Accuracy of Claims: Any statements made by influencers, particularly about products and services, must be truthful and not misleading to the audience.
Other Topics Relevant to the Stockholm Influencers
Community Engagement
Stockholm influencers are known for their strong community engagement. They frequently interact with their followers, host local meetups, and participate in community events. This level of engagement builds trust and loyalty among their audience.
Sustainability Efforts
In line with Stockholm’s reputation for sustainability, many influencers advocate for eco-friendly practices. They promote sustainable fashion, zero-waste lifestyles, and environmentally friendly products, aligning with the city's green initiatives.
Collaboration with Local Brands
Collaborating with local brands is a common practice among Stockholm influencers. These partnerships strengthen local businesses and promote a sense of community. Such collaborations often spotlight Swedish innovation and creativity.
Top 5 Authentic Local Hashtags to Find Stockholm-Based Influencers
Discovering the top Stockholm influencers can be made easier with the right hashtags. Here are five authentic local hashtags:
- #StockholmLove
- #VisitStockholm
- #StockholmInMyHeart
- #SödermalmStyle
- #ScandiLife
These hashtags are commonly used by Stockholm influencers to tag their content, making it easy for brands and followers to find relevant, location-specific posts.