MyInfluencer
Swedish Influencers - Everything you need to find ideal influencers

Swedish influencers are taking the digital world by storm, showcasing the unique Scandinavian culture, fashion, and lifestyle to global audiences. From Instagram stars to YouTube content creators, influencers from Sweden are known for their authentic engagement with followers and high-quality content production. These digital personalities have successfully leveraged their platforms to partner with brands, create social movements, and represent Swedish trends on a global stage.

The Rising Phenomenon of Swedish Influencers

Fashion and Style

Sweden is renowned for its minimalist fashion sense and iconic street style. Swedish influencers like Kenza Zouiten and Janni Delér have become household names in the fashion world, sharing their impeccable style and Scandinavian trends with millions of followers.

Health and Wellness

With a strong emphasis on well-being, Swedish influencers often focus on health and wellness content. Influencers like Ida Warg provide fitness tips, healthy recipes, and mindfulness practices. This content resonates deeply with audiences looking for a balanced lifestyle.

Travel and Adventure

Sweden's picturesque landscapes and urban beauty make it a popular theme for travel influencers. Swedish influencers such as Jon Olsson capture stunning visuals of Sweden and other global destinations, inspiring wanderlust among their followers.

Sustainable Living

Sustainability is a significant theme among Swedish influencers. People like Josefin Dahlberg use their platforms to promote sustainable fashion, eco-friendly products, and green living practices, reflecting Sweden's commitment to environmental consciousness.

Best Swedish Influencers
Swedish influencers on Instagram
Download List
#1
Västerbottenssåpa - Naturliga städprodukter
Västerbottenssåpa - Naturliga städprodukter
@vasterbottenssapa
Sweden
Lokalproducerad, gammaldags, överfettad såpa från Västerbottens inland 🌿 Originalrecept från 1926. 💚
Followers
21.5K
Micro Influencer
Engagement Rate
0.5%
This channel offers a glimpse into traditional Swedish craftsmanship with a focus on locally produced goods. Their substantial following and authentic content make them a valuable collaborator for brands interested in sustainability.
#2
TV4 Nyheterna
TV4 Nyheterna
@tv4nyheterna
Sweden
Nyhetstips lämnas via www.tv4.se/tipsa
Followers
199.2K
Macro Influencer
Engagement Rate
0.7%
This channel offers a platform for sharing news tips and updates directly related to Sweden. With a strong subscriber base and focused content, they present an excellent opportunity for businesses looking to reach the Swedish audience effectively.
#3
GARDENA Sverige
GARDENA Sverige
@gardena.sverige
Sweden
👋🏼 Välkommen till @gardena.sverige 🌿 Inspiration och tips för trädgården! 📸 Dela bilder med oss på #gardenasverige
Followers
42.3K
Micro Influencer
Engagement Rate
0.4%
@gardena.sverige provides inspiring gardening tips tailored for Swedish gardens. With an engaged community and relevant content, they represent an ideal collaboration opportunity for brands focusing on outdoor living and gardening.
#4
LAVA
LAVA
@electric_lava
Sweden
Hellre en anka i en liten pöl!🦆 145k+ på TikTok 🤠 💌 elektrisklava@gmail.com ᴀᴄᴛʀᴇꜱꜱ/ᴘᴜʙʟɪꜱʜᴇᴅ ᴍᴏᴅᴇʟ/ꜱɪɴɢᴇʀ
Followers
27.0K
Micro Influencer
Engagement Rate
4.9%
Discover the vibrant trends of Sweden with this engaging influencer who shares captivating content tailored for local audiences. Their strong following indicates an effective connection with viewers.
#5
LISAH SILFWER 🇸🇪
LISAH SILFWER 🇸🇪
@lisahsilfwer
Sweden
News anchor at @expressen in Sweden. Love #naturephotography
Followers
61.3K
Micro Influencer
Engagement Rate
7.6%
As a prominent news anchor at Expressen, this influencer brings important stories and engaging content to a wide audience in Sweden. Collaborating with them offers brands exposure to informed and engaged viewers.
#6
Sofia Björk | byggnation | hem | trädgård | diy
Sofia Björk | byggnation | hem | trädgård | diy
@sofiabjork._
Sweden
~ Brinner för design, byggnation, hem, trädgård & DIY ~ Blogg 👉🏼sofiabjork.se ~ Smyckesdesigner bybjork.com ~ Kontakt 👉🏼 sofia@sofiabjork.se
Followers
183.0K
Macro Influencer
Engagement Rate
0.7%
Sofia Bjork shares her passion for design and DIY projects from Sweden. Her engaging content makes her an attractive collaboration partner for brands in home decor and lifestyle.
#7
SE Fashion / Event & Bridal dresses
SE Fashion / Event & Bridal dresses
@sefashion.se
Sweden
SE Fashion 📍Södertälje Öppettider: Mån-Fre 10:00-19:00 Lör-Sön. 12:00-17:00 DM for order 🚚 FREE & FAST delivery in 🇸🇪 🚚
Followers
50.8K
Micro Influencer
Engagement Rate
0.2%
SE Fashion is your go-to channel for the latest trends and styles in Sweden. With engaging content and a dedicated following, this influencer is perfect for partnerships in the fashion industry.
#8
Friluftsbaba
Friluftsbaba
@friluftsbaba
Sweden
Vahid Demić📍Göteborg Pappa med tre döttrar 👧🏻👧🏻👧🏻 Friluftsäventyr🌲🛶🏕🍳🪵🔥🥾 Kontakt 📩 info@friluftsbaba.se
Followers
33.7K
Micro Influencer
Engagement Rate
3.8%
Meet Vahid Demić, a dedicated father and outdoor enthusiast from Gothenburg, Sweden. With engaging content that combines family life and outdoor adventures, he inspires his audience to embrace nature and explore the great outdoors.
#9
Finn Aldén-Joyce
Finn Aldén-Joyce
@finnaldenjoyce
Sweden
finnaldenjoyce@gmail.com Alfapodden⬇️
Followers
184.7K
Macro Influencer
Engagement Rate
7.8%
Step into the world of lifestyle and culture with this Swedish influencer, who connects with audiences through relatable content. With a strong following, they are well-positioned for collaborations that resonate with local trends.
#10
Hanna Hjort | Creator & Designer
Hanna Hjort | Creator & Designer
@hannashantverk
Sweden
Finn living in North of Sweden Home Garden Cabinlife DIY My design 👉🏼 @_hr_design
Followers
103.0K
Macro Influencer
Engagement Rate
0.4%
Experience the beauty of Swedish living through gardening and DIY projects with this passionate creator! A great choice for brands looking to connect with eco-conscious audiences.
Swedish influencers on TikTok
Download List
#1
Nada Yussuf | fashion & vlogs
Nada Yussuf | fashion & vlogs
@supergari
SE
thee fashion queen of sweden 💌 nada.yussuf@gmail.com 🩷 🎙️@GALDEM A TALK 💙
Followers
19.4K
Micro Influencer
Engagement Rate
1.4%
Meet the fashion queen of Sweden, a vibrant influencer with a keen eye for style and a dedicated following. Collaborate with her to tap into the latest trends in the Swedish fashion scene.
#2
KarimInSweden
KarimInSweden
@kariminsweden
SE
- Moved to Sweden 🇸🇪 from Kazakhstan 🇰🇿 - Daily content discovering 🇸🇪
Followers
121.5K
Macro Influencer
Engagement Rate
2.0%
Follow the exciting journey of a newcomer in Sweden! With engaging daily content, this influencer connects deeply with audiences looking for authentic experiences in their new home.
#3
MaryamZakaria
MaryamZakaria
@maryamzakaria
SE
Currently in Sweden 🇮🇷🇸🇪 🇮🇳 Actress, Model, Performer, Influencer
Followers
1.6M
Mega Influencer
Engagement Rate
0.0%
Meet this dynamic actress and model based in Sweden, captivating audiences with lifestyle content and personal insights. With a massive following, she's an ideal partner for brands targeting the Swedish market.
#4
bridgethilllll
bridgethilllll
@bridgethilllll
SE
Moved to Sweden yesterday 💌bridgetcollabs@gmail.com
Followers
46.4K
Micro Influencer
Engagement Rate
2.0%
Recently relocated to Sweden, this influencer shares authentic experiences and insights into Swedish life. A perfect partner for brands looking to reach a Swedish audience!
#5
Lo
Lo
@ingrid.brg
SE
🌱🌿 stockholm, sweden
Followers
36.3K
Micro Influencer
Engagement Rate
6.3%
Join this influencer as they capture the beauty of Stockholm through stunning visuals and engaging content. With a substantial following, they are a perfect partner for brands looking to reach an audience that appreciates nature and urban life.
#6
Slouchcore
Slouchcore
@slouchcore
SE
Swedish man that likes to wear old clothes
Followers
133.7K
Macro Influencer
Engagement Rate
0.5%
Meet this charismatic Swedish man who brings vintage fashion to life! With an extensive collection of old clothes and a dedicated following, he embodies the charm of nostalgic style while connecting deeply with his audience. Collaborating with him offers an opportunity to reach vintage fashion enthusiasts.
#7
Pasta
Pasta
@pastabianxo
SE
Swedish IG: TildeKindahl Tilde@woahmgmt.com
Followers
1.2M
Mega Influencer
Engagement Rate
0.5%
Meet one of Sweden's most influential creators! With a massive following and engaging content, this channel is ideal for brands seeking impactful collaborations in lifestyle and fashion.
#8
svenskdamtidning
svenskdamtidning
@svenskdamtidning
SE
Sveriges största kungliga tidning. 👑 Följ oss – och få alla snackisar!
Followers
11.7K
Micro Influencer
Engagement Rate
33.1%
As Sweden's largest royal magazine channel, this influencer provides exclusive insights into the Swedish royal family. Their established reputation makes them a premium partner for brands looking to engage with royal enthusiasts and the Swedish audience.
#9
Ella Mclachlan
Ella Mclachlan
@ellamclachlaaan
SE
🤍Välkomna🤍 Collaboration / PR: Ella@mclachlan.se
Followers
11.0K
Micro Influencer
Engagement Rate
1.0%
This energetic influencer from Sweden is making waves with her TikTok-inspired content. Partnering with her would provide an exciting opportunity to reach a young and engaged audience.
#10
Olle Nilsson
Olle Nilsson
@ollenilssonen
SE
Swedish Nature & Wildlife Photographer! 🌲 Youtube, Gear List, Website👇
Followers
2.6M
Mega Influencer
Engagement Rate
0.7%
Explore the stunning landscapes of Sweden through the lens of a talented nature photographer! This channel offers incredible collaboration opportunities for brands in outdoor lifestyle and travel.
Swedish influencers on YouTube
Download List
#1
Malou Efter Tio
Malou Efter Tio
@UCoTrpCQ6s43GdlVsBGirkzA
SE
Malou efter tio är ett samhällsprogram på TV4 med Malou von Sivers. Aktuella teman och intervjuer med artister, författare och politiker. Här publicerar vi intervjuer, inslag och mycket mer från programmet.
Followers
90.4K
Micro Influencer
Engagement Rate
0.2%
Partner with 'Malou efter tio', a prominent societal program that features engaging interviews with artists, authors, and politicians. With a significant subscriber base, this channel is an excellent platform for collaborations in media and cultural promotion.
#2
Nyhetsmorgon
Nyhetsmorgon
@UCORLbI_fwmG7hxurck_WmIg
Nyhetsmorgon är TV4:s morgonprogram. I rutan sedan 1992. Programmet sänds vardagar 05:50 - 10:00 och helger 07:58 - 11:30. Här på Youtube publicerar vi både rykande färska klipp och klassiska inslag.
Followers
232.0K
Macro Influencer
Engagement Rate
0.0%
Nyhetsmorgon is a well-established morning program from TV4, airing since 1992, that provides fresh news and entertainment content. With a significant following on YouTube, they are a reliable source for Swedish news and lifestyle trends, making them a prime candidate for collaborations in the media and advertising sectors.
#3
Peter Persson - In i vildmarken
Peter Persson - In i vildmarken
@UCHYYsv6OTRaJI1EfASDkglw
SE
I den här kanalen får ni följa mig, Peter Persson och min vapendragare Fredrik, när vi utforskar våra sista vildmarker. Vi vandrar, paddlar, skidar, fiskar och njuter av allt som hör vildmarkslivet till. I filmerna tipsar vi dig om vackra platser, pratar utrustning, matlagning i skogen och mycket mer. Syftet med filmerna är att visa glädjen med att vara ute på tur, men också dela med oss av kunskap om natur och friluftsliv. Jag hoppas att du kommer att gilla min kanal och att du vill prenumerera! :) (ENG) Welcome to my video channel. Here you can follow me (Peter Persson) and my wilderness adventures around the world. You can also visit my website and blog at www.inivildmarken.se I hope you will like my channel and that you want to subscribe! :) b43e527a912c5009
Followers
48.6K
Micro Influencer
Engagement Rate
3.4%
Join Peter Persson as he ventures into Sweden's wild landscapes! With expert tips on outdoor activities and a love for nature, he captivates audiences eager for adventure and exploration.
#4
viktorherbivor
viktorherbivor
@UCtCcvDjMsVUNRkBDK65v_0g
SE
Välkommen till min youtubekanal om odling! Mitt namn är Viktor och jag odlar dels på en odlingslott (150 kvm) och har dessutom en skogsträdgård (1250 kvm). På denna kanal dokumenterar jag mycket av vad jag gör och försöker inspirera andra till att odla sin egen mat.
Followers
16.3K
Micro Influencer
Engagement Rate
0.4%
Meet Viktor, a passionate gardener documenting his journey in growing food sustainably in Sweden. His channel is perfect for collaborations with brands focused on agriculture, sustainability, or healthy living.
#5
Sanna Sofia
Sanna Sofia
@UCu0KcQDItFgHREyxAEXB5WQ
SE
Sfi, träna svenska, översättning arabiska, utbildning
Followers
13.4K
Micro Influencer
Engagement Rate
0.2%
Offering valuable language training resources, this influencer connects deeply with audiences seeking to learn Swedish, making them a great asset for educational collaborations.
#6
SHA 70
SHA 70
@UCd1o6RDhgO5qrWYvgEdAHHg
SE
Min kanal försöker täcka in allt från allvarligt till mer lättsamt. Juridik är min specialitet och att granska svenskt rättsväsende noga är viktigt. Är egentligen opolitisk. Lika kritisk mot både höger och vänster. Egentligen skulle man starta ett parti enbart baserat på det enkla men tänkvärda begreppet "Sunt Förnuft"! Vi får jobba på det. Jag tar gärna emot tips och tittarvideos! Välkomna!
Followers
26.4K
Micro Influencer
Engagement Rate
0.2%
Explore the intricate world of law and social commentary with this Swedish influencer! They offer insightful critiques on legal matters while engaging with audiences through meaningful discussions. Collaborating with them could elevate your brand's visibility in educational content.
#7
Gus Salcedo
Gus Salcedo
@UCVBzGQaguLBb-Y6qukT5KBA
SE
Followers
17.3K
Micro Influencer
Engagement Rate
0.0%
This influencer shares insights from Sweden but may not focus exclusively on cultural themes. They present an opportunity for brands looking to engage with a Swedish audience.
#8
Eva Meloche
Eva Meloche
@UCkBb3Xs3nrM5nwEbqiYR1Ow
CA
🕊
Followers
499.0K
Macro Influencer
Engagement Rate
0.4%
Explore diverse content from this Canadian influencer. However, their limited relevance to Swedish audiences may pose challenges for impactful collaborations.
#9
Emitaz
Emitaz
@UCmhqacax8ljWGqFKt1O3KGw
GB
Instagram: https://www.instagram.com/emitaz/
Followers
232.0K
Macro Influencer
Engagement Rate
1.0%
This channel appears to lack a defined focus or content strategy, making it less appealing for targeted marketing efforts in Sweden.
#10
Top 10 Places
Top 10 Places
@UCjBoPsXKeNEnrBRk2kog5RA
US
We bring you some of the world's most beautiful places arranged in the form of "Top 10 Videos". Our mission is to bring you the best experiences of the world, just by the comfort of your couch! We hope we inspire your next trip! Subscribe to my channel to travel the world for free 🌏
Followers
27.3K
Micro Influencer
Engagement Rate
0.7%
Travel the world through engaging 'Top 10' videos showcasing beautiful destinations. However, their US-based content lacks specific relevance to Sweden's unique culture and landscapes.

Swedish-Specific Local Regulations Relevant with Influencer Marketing

Influencer marketing in Sweden must adhere to local guidelines set forth by governmental bodies like the Swedish Consumer Agency. Here are key regulations to be aware of:

Transparency in Advertising

Swedish influencers are required to clearly disclose any form of paid collaboration or sponsorship. The use of hashtags like #samarbete (collaboration) or #reklam (advertisement) is mandatory.

Data Protection

Sweden follows the General Data Protection Regulation (GDPR), which means Swedish influencers must ensure the privacy and protection of personal data they handle.

Ethical Standards

There are standards that prohibit false advertisement and misleading claims. Swedish influencers must promote products and services with honesty and integrity to their audience.

Other Topics Relevant to the Swedish Influencers

Influence of Swedish Culture

Swedish influencers often incorporate cultural elements into their content. This includes traditional Swedish recipes, celebration of local holidays like Midsummer, and showcasing Swedish art and design.

Collaborations with Local Brands

Many Swedish influencers collaborate with local Scandinavian brands, providing a boost to homegrown businesses. These collaborations often lead to successful campaigns rooted in shared values and aesthetics.

Influencer Events and Meetups

Swedish influencers frequently participate in local events and meetups, such as Stockholm Fashion Week and the Way Out West festival. These events provide opportunities for networking and content creation.

Top 5 Authentic Local Hashtags to Find Swedish-Based Influencers

  1. #SvenskMode
    • Perfect for discovering influencers in Swedish fashion.
  2. #StockholmDiary
    • A tag widely used for lifestyle and daily experiences in Stockholm.
  3. #SvenskNatur
    • A go-to hashtag for influencers sharing the beauty of Sweden's natural landscapes.
  4. #SwedeFit
    • Ideal for finding influencers in the Swedish fitness and wellness community.
  5. #Miljövänlig
    • Commonly used by influencers focusing on eco-friendly and sustainable living.

Swedish influencers continue to impact the digital sphere by authentically connecting with their audience and leveraging their unique cultural insights. Their content not only entertains but also educates and inspires, making them significant players in the world of social media marketing.

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