MyInfluencer

Sydney Influencers - Everything you need to find ideal influencers

Sydney, Australia's iconic harbor city, is not just known for its stunning landmarks like the Opera House and Harbour Bridge but also for its vibrant community of influencers. Sydney influencers are leading the way in various niches, from lifestyle and fashion to fitness and travel, curating content that resonates deeply with their local and global audiences. With their unique perspectives and authentic engagement, Sydney influencers are making waves in the digital marketing landscape.

The Rise of Sydney Influencers: A Comprehensive Guide

1. Lifestyle and Wellness

Sydney influencers often focus on promoting a balanced lifestyle, highlighting wellness routines, vegan diets, outdoor activities, and mental health awareness. They actively share tips on living a healthy and fulfilling life in the bustling city of Sydney.

2. Fashion and Beauty

With Sydney's dynamic fashion scene, influencers showcase exclusive fashion trends, collaborations with local designers, and beauty hacks. They often attend and cover major fashion events like Fashion Week Australia, bringing the latest trends directly to their followers.

3. Travel and Adventure

Given Sydney's diverse landscapes, travel influencers create captivating content around beach outings, road trips, and hidden gems within and around the city. Their adventurous spirit captures the essence of Sydney's natural beauty and urban adventures.

4. Food and Beverage

Sydney's culinary scene is rich and varied, and food influencers highlight the best cafes, restaurants, and food festivals. These influencers provide followers with recommendations on where to find the best brunch spots, street food, and gourmet experiences.

5. Fitness and Sports

Fitness influencers in Sydney promote physical well-being, from dynamic workout routines to participating in local marathons and sporting events. They often motivate their audience to maintain a fit lifestyle while showcasing the city's outdoor activities.

Discover Sydney 's Diverse Influencers
Sydney influencers on Instagram
Download List
#1
Ela Bernas | SYDNEY Blogger & Content Creator
Ela Bernas | SYDNEY Blogger & Content Creator
@twoluggagetrip
Australia
💙 Sydney guide to food, entertainment, outdoors & more! 🎥videos where to go & what to do 📩twoluggagetrip@gmail.com Find more of Sydney👇🏼
Followers
11.1K
Micro Influencer
Engagement Rate
0.8%
Explore the vibrant side of Sydney with this influencer who offers a comprehensive guide to food, entertainment, and outdoor activities. With engaging videos and a focus on local experiences, they are the perfect partner for businesses looking to showcase Sydney's delights.
#2
Cins | Sydney Creator
Cins | Sydney Creator
@cinsdaily
Australia
Life in Sydney, food & travels 🌎 📍Australia 👋🏻 cinsdailyy@gmail.com
Followers
13.7K
Micro Influencer
Engagement Rate
1.2%
Discover life in Sydney through this influencer's eyes as they share food and travel experiences unique to the city. Their engaging content makes them an ideal partner for brands aiming to connect with a local audience.
#3
Tika Andhini | Sydney Content Creator
Tika Andhini | Sydney Content Creator
@tikandhini
Australia
Tika 🇦🇺🇮🇩 📍Sydney, Australia 💁🏻‍♀️Your informative girlfriend ✨ Inspiring you to try new things 💌 hi.tikandhini@gmail.com ✈️Sept-Nov 🇹🇭🇵🇭🇰🇷🇮🇩
Followers
70.0K
Micro Influencer
Engagement Rate
0.7%
Meet Tika, your informative girlfriend from Sydney, Australia. With a passion for inspiring others to try new things, Tika shares engaging content that highlights the best of Sydney life, making her an ideal partner for local businesses looking to connect with the community.
#4
Dine with Elements
Dine with Elements
@dinewithelements
Australia
Sydney’s Iconic Restaurant Group ⚫️ Explore our premium Sydney restaurants 📞 Call 1300 ELEMENTS for enquiries ♟️ Steakhouse | Brasserie | Smokehouse
Followers
27.1K
Micro Influencer
Engagement Rate
1.0%
Explore the culinary delights of Sydney with this iconic restaurant group! With a focus on premium dining experiences, they invite food lovers to discover the best that Sydney has to offer.
#5
Kensington Street Sydney
Kensington Street Sydney
@kensington_st
Australia
Your guide to Sydney’s #1 VIRAL eat street! All you can eat 😋 $48 Salsalicious💃🏽 Free Flowing Steak & more…! Link to b👀k👇🏻
Followers
39.9K
Micro Influencer
Engagement Rate
20.1%
Discover Sydney's vibrant food scene with this influencer, your ultimate guide to the city's top viral eat streets. With engaging content and a dedicated following, they showcase delicious all-you-can-eat experiences and hidden gems perfect for collaboration with local eateries.
#6
Time Out Sydney
Time Out Sydney
@timeoutsydney
Australia
Your guide to food, drinks, art, culture, nature & more in #Sydney. Click likeshop.me link for link in bio:
Followers
287.9K
Macro Influencer
Engagement Rate
0.1%
Discover the vibrant world of Sydney through this channel, your ultimate guide to food, drinks, art, culture, and more in the city. With a large following and a focus on local experiences, this influencer is ideal for collaborations looking to tap into the Sydney lifestyle.
#7
LickYourPhone Media 😋💦 Restaurant Marketing Agency
LickYourPhone Media 😋💦 Restaurant Marketing Agency
@lickyourphone
Australia
🔥Showing you to the BEST places to eat in #Sydney 🏆Experts in eating & masters in marketing 💌 info@lickyourphone.com
Followers
492.7K
Macro Influencer
Engagement Rate
0.1%
Discover the best dining spots in Sydney with this expert foodie channel! With a vast following and dedicated content, it's the perfect partner for food-related collaborations in the vibrant Sydney scene.
#8
Lily Huynh
Lily Huynh
@biteswithlily
Australia
🤤 Living my best life through food 💗 📍 Based in Sydney 🇦🇺 🎥 Tiktok 3M+ YouTube 2M+ ⤵️
Followers
731.3K
Macro Influencer
Engagement Rate
4.1%
A food lover living in Sydney, this influencer has captured the hearts of over 2 million subscribers with their delicious food reviews and experiences. They are an ideal partner for food brands looking to tap into the vibrant Sydney food scene.
#9
ENZE
ENZE
@enzebakery
Australia
🍰 Home of Fluffy Chiffon Cakes ✉️ hello@enze.com.au ❤️Tiktok/Youtube: enzebakery
Followers
205.5K
Macro Influencer
Engagement Rate
11.1%
Dive into the sweet world of Sydney's baking scene with this influencer who specializes in fluffy chiffon cakes! With an impressive following and engaging content centered around Sydney’s culinary delights, they are a prime candidate for collaborations in the food industry.
#10
Shruti & Dishant Rawat | Sydney - Travel & food ✈️
Shruti & Dishant Rawat | Sydney - Travel & food ✈️
@aussies.upclose
Australia
UPCLOSE with us for best experiences 📷 👫 Indian couple based in Sydney 🏖 Travel | Lifestyle | Hotel | Food ⬇️ Download FREE trip guides
Followers
72.3K
Micro Influencer
Engagement Rate
0.8%
An Indian couple based in Sydney, this influencer offers unique insights into the city’s best experiences through travel, lifestyle, and food content. Their localized focus makes them an ideal partner for brands targeting Sydney's vibrant market.
Sydney influencers on TikTok
Download List
#1
biteswithlily
biteswithlily
@biteswithlily
AU
🤤 Living my best life through food 💗 📍Based in Sydney 🇦🇺
Followers
3.0M
Mega Influencer
Engagement Rate
5.1%
Living the best life through food, this Sydney-based influencer captivates audiences with their culinary adventures. Their passion for local cuisine makes them a prime candidate for collaborations with food brands and restaurants.
#2
brittany daisy
brittany daisy
@brittanydaisy
AU
Sydney girly with a PhD 🎀 fits, food and fun trying to buy an apartment
Followers
11.0K
Micro Influencer
Engagement Rate
4.2%
Meet a stylish Sydneysider sharing her journey through food and real estate. With a strong connection to local trends and lifestyle, she is an ideal collaborator for brands looking to resonate with the Sydney demographic.
#3
Sydney
Sydney
@sydney
AU
Sydney 🇦🇺 Official Sydney account of Destination NSW #feelnewsydney
Followers
240.6K
Macro Influencer
Engagement Rate
0.9%
As the official account of Destination NSW, this influencer showcases all that Sydney has to offer. Their strong following and dedicated content make them an ideal partner for tourism and local events.
#4
LickYourPhone
LickYourPhone
@lickyourphone
AU
🏆 Sydney's leading Marketing Agency 🔥 Showing you where to eat in #Sydney
Followers
46.8K
Micro Influencer
Engagement Rate
1.1%
This influencer represents Sydney's leading marketing agency, showcasing the best dining experiences in the city. Their channel is rich in content related to Sydney's food scene, making them an ideal partner for local businesses.
#5
Anniesbucketlist
Anniesbucketlist
@anniesbucketlist
AU
Mum of 2 eating & exploring Sydney 🌻 say hi: anniesbucketlist.content@gmail.com
Followers
97.2K
Micro Influencer
Engagement Rate
0.7%
Join a local mum on her delicious journey through Sydney! This influencer offers a personal glimpse into the city's vibrant food culture, making it perfect for brands targeting family-friendly dining options.
#6
Places in Sydney Foodie
Places in Sydney Foodie
@adrianwidjy
AU
I travel away from Sydney sometime though! P’ship 💌: hello@placesinsydney.com
Followers
360.5K
Macro Influencer
Engagement Rate
0.0%
Explore the wonders of Sydney with this popular travel channel! With a massive following and a focus on local experiences, it's an ideal partner for brands looking to promote tourism and lifestyle in Sydney.
#7
enzebakery
enzebakery
@enzebakery
AU
Made to order Japanese cotton sponge cakes Place your order 👉enze.com.au
Followers
55.3K
Micro Influencer
Engagement Rate
34.5%
Specializing in Japanese cotton sponge cakes, this influencer showcases delicious offerings from their Sydney-based bakery. Their strong social media presence makes them an excellent partner for local food promotions.
#8
Sydney Honest Guide
Sydney Honest Guide
@frenchtries
AU
🌕 THE BEST 🌕 food 🌺 travel 🎡 exp guide of places that deserve it most✌🏻
Followers
53.2K
Micro Influencer
Engagement Rate
5.9%
This channel offers insights into the best food experiences across Sydney. Their vibrant content and strong engagement make them an excellent partner for food-related businesses.
#9
Sydney Guide
Sydney Guide
@sydneyguide
AU
Your guide to Sydney’s best spots to see, drink, eat, stay, explore & more 🤗
Followers
36.6K
Micro Influencer
Engagement Rate
0.4%
Your ultimate guide to experiencing the best of Sydney, from dining to entertainment! This channel's engaging content makes it an ideal partner for brands targeting the vibrant lifestyle of Sydney.
#10
Bondi Lines
Bondi Lines
@bondi_lines
AU
Sydney nightlife real-time videos, events and deals. All in the link 👇
Followers
16.7K
Micro Influencer
Engagement Rate
0.3%
Dive into the pulse of Sydney's nightlife with real-time videos, events, and deals from this dedicated channel. Perfect for brands targeting the vibrant nightlife scene in Sydney, their engaged audience is eager for exciting collaborations.
Sydney influencers on YouTube
Download List
#1
9 News Australia
9 News Australia
@UCIYLOcEUX6TbBo7HQVF2PKA
AU
Join 9News for the latest in news and events that affect you in your local city, as well as news from across Australia and the world.
Followers
1.5M
Mega Influencer
Engagement Rate
0.0%
Join 9News for comprehensive coverage of news and events impacting Sydney. With a vast audience reach, this channel is perfect for brands looking to achieve significant exposure in the local market.
#2
Jiny Maeng
Jiny Maeng
@UCwAY7nGTv_BApJYjdwi3VdA
AU
Hi I’m a Korean foodie ✨ 🇰🇷living in 🇦🇺 💌 jinymaeng1234@gmail.com https://linktr.ee/jay_em_8?fbclid=PAAaYNbj7dJZNVS2SsojlDGrlh556XpM5TwGpzuQ0dnOeI7q9Y6A9MSRnUPkA
Followers
1.5M
Mega Influencer
Engagement Rate
3.5%
Join this passionate Korean foodie living in Sydney as they explore culinary delights. With an impressive following, they offer brands an opportunity to engage with a dedicated audience interested in food and culture.
#3
AdrianWidjy
AdrianWidjy
@UCaxKSzvqo23joXVX0Pc_cwQ
AU
Interested in what is around Sydney Australia, what’s happening, events, food places, funny video related to Sydney or Australia. Sometimes I also do travel shorts around Australia (I guess during lockdown)
Followers
213.0K
Macro Influencer
Engagement Rate
0.1%
Discover what's happening around Sydney with this dynamic channel! Covering events, food spots, and local humor, they provide brands with an ideal platform to connect with Sydney's vibrant community.
#4
dearnessie
dearnessie
@UCnj-zykC0v_6LFxf5WndmwA
AU
welcome to my life ✨ 📍 Sydney, Australia. ✉️ For all business inquiries please contact: dearnessie@bossmgmtgrp.com Event invitations + local business collabs only: hello@dearnessie.com
Followers
351.0K
Macro Influencer
Engagement Rate
0.7%
Step into the daily life of this vibrant lifestyle influencer based in Sydney! With engaging vlogs that resonate with local audiences, they are an excellent choice for lifestyle brands looking to connect with the community.
#5
Sydney
Sydney
@UCK3kmWoWvera075sdSRKPQw
AU
Beyond the world-famous icons, something new awaits in Sydney. Discover breathtaking beaches, delectable restaurants, lush national parks, luxury escapes and a buzzing calendar of events. Be inspired by diverse cultures and meet remarkable people whose stories you won’t easily forget. On this channel, you’ll find plenty of useful tips on where to stay, what to see and things to do in Sydney. Discover people, places and experiences that will energise you, inspire you and make you feel alive. Welcome to Sydney.
Followers
11.7K
Micro Influencer
Engagement Rate
0.3%
Welcome to your go-to source for everything Sydney! This channel showcases the best of what the city has to offer, making it a fantastic partner for brands aiming to capture the essence of Sydney living.
#6
Janice Fung
Janice Fung
@UC2gschOCqpniO0CxT6RvgAw
AU
I upload videos every week on food, travel and Sydney life. If that sounds like your cup of tea then hop on this train because I’d be so keen to take you along on my journey!
Followers
87.8K
Micro Influencer
Engagement Rate
0.8%
Join this enthusiastic content creator who shares their love for food and travel in Sydney. With engaging vlogs that highlight local cuisine and experiences, they are well-positioned to collaborate with brands looking to showcase what Sydney has to offer.
#7
Yahoo Australia
Yahoo Australia
@UCT86fneSa0TlH9hN1EJhmSQ
AU
Yahoo Australia is your go-to place for Aussie news, entertainment, celebrity, finance and sport updates.
Followers
172.0K
Macro Influencer
Engagement Rate
0.0%
Yahoo Australia's channel provides a wealth of information on Aussie news and lifestyle updates, making it an ideal partner for brands looking to connect with a broad Australian audience.
#8
Studio 10
Studio 10
@UCLCUbvRrQnApZldY6CTquTA
AU
Start your day with a dose of sunshine and join the feelgood fun with Angela Bishop, Narelda Jacobs, and Tristan MacManus weekdays from 10am on Network 10 Australia.
Followers
263.0K
Macro Influencer
Engagement Rate
0.0%
As a charismatic host on a popular morning show in Australia, this influencer brings positivity and energy to their audience. Their broad appeal offers excellent collaboration opportunities for brands aiming to reach viewers in Sydney.
#9
Surfing With Noz
Surfing With Noz
@UCoicMEw3njXscfwHlaAJVcQ
AU
Welcome to my SURFING ADVENTURES! I'm Noz – a Content Creator & Surf Coach from Sydney, Australia. Subscribe for weekly content ❤️
Followers
81.7K
Micro Influencer
Engagement Rate
1.0%
Ride the waves with this Sydney-based surf coach! Offering exciting surfing adventures and tips, this influencer is perfect for brands seeking to connect with beach lovers and outdoor enthusiasts in Australia.
#10
Ron mushoul
Ron mushoul
@UCjVPqIaIEUpDzEOvaA-IH6A
AU
I travel for food Follow me on Instagram wogboyeats
Followers
125.0K
Macro Influencer
Engagement Rate
0.0%
Experience luxury living at Bondi Beach with this serviced apartments channel! Ideal for travelers seeking comfortable stays in Sydney, this influencer provides valuable insights into local attractions and accommodations.

Sydney-Specific Local Regulations Relevant to Influencer Marketing

Influencer marketing in Sydney is subject to specific regulations to ensure transparency and consumer protection. Sydney influencers must adhere to guidelines set by the Australian Competition and Consumer Commission (ACCC). These guidelines mandate:

  • Clear disclosure of sponsored content and partnerships.
  • Honest representation of products and services without exaggeration.
  • Compliance with advertising standards to prevent misleading promotions.

Understanding these regulations is crucial for both influencers and brands to maintain trust and credibility with their audience.

Other Topics Relevant to Sydney Influencers

1. Collaborations with Local Businesses

Sydney influencers often collaborate with local businesses, from niche boutiques to well-known brands. These partnerships help promote local enterprises and foster community support.

2. Participation in Local Events

Attending and promoting local events, such as Vivid Sydney or the Sydney Festival, allows influencers to connect with their audience on a more personal level. These events provide unique content opportunities that highlight the city’s vibrant cultural scene.

3. Sustainable Practices

Sustainability is a growing trend among Sydney influencers. Many advocate for eco-friendly practices, promote sustainable products, and highlight green initiatives within the city. This aligns with Sydney’s push towards becoming an environmentally conscious city.

Top 5 Authentic Local Hashtags to Find Sydney-Based Influencers

To find and connect with Sydney influencers, utilizing local hashtags is essential. Here are the top five:

  1. #Sydneysiders – A popular hashtag for locals sharing their daily lives and experiences in Sydney.
  2. #SydneyLife – Perfect for discovering lifestyle influencers who capture the essence of living in Sydney.
  3. #BondiBeach – Ideal for finding influencers who frequent Sydney’s iconic beach and share beach-related content.
  4. #SydneyEats – Used by food influencers showcasing the best dining spots and culinary delights in Sydney.
  5. #VividSydney – Widely used during the Vivid Sydney festival, featuring influencers who cover this spectacular event.

By exploring these hashtags, brands and followers can easily discover content from authentic Sydney influencers dedicated to sharing the spirit and lifestyle of this vibrant city.

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