MyInfluencer
Wellington Influencers - Everything you need to find ideal influencers

Wellington, the cultural heart of New Zealand, is more than just the political capital; it is a thriving hub for creativity, innovation, and digital influence. The city's unique blend of urban sophistication and natural beauty provides an ideal backdrop for influencers to craft compelling content. Wellington influencers are known for their authentic voices, their ability to engage with audiences across the globe, and their contributions to the local and international digital landscapes.

Discover the Vibrant World of Wellington Influencers

Lifestyle and Wellness

Wellington influencers often tap into the city's serene landscapes and outdoor activities to promote a balanced lifestyle. Content often revolves around the city's numerous parks, hiking trails, and wellness-focused events.

Food and Beverage

From gourmet restaurants to bustling food markets, Wellington’s culinary scene is a popular theme. Influencers regularly share their experiences at local eateries, highlighting the diverse food culture that the city has to offer.

Art and Culture

Wellington is synonymous with creativity. Influencers frequently explore and promote the city's rich arts scene, from street art in the Cuba Street district to exhibitions at Te Papa Tongarewa, New Zealand's national museum.

Fashion and Design

Wellington influencers are at the forefront of New Zealand's fashion scene. They often showcase local designers, boutiques, and craft markets, blending modern trends with the city's unique, bohemian vibe.

Travel and Adventure

Given Wellington’s proximity to natural wonders, many influencers focus on travel and adventure content. They highlight weekend trips, hidden gems, and outdoor adventures that showcase New Zealand’s striking landscapes.

Discover Wellington 's Diverse Influencers
Wellington influencers on Instagram
Download List
80%
Match Score
@Union Tattoo Wellington
Tattoo & piercing, 311 Willis street, Wellington 🌈Walk ins welcome. A professional Safe space for all. Ph-043848071 [email protected]
Followers:
19.4K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
2290
Location:
New Zealand
Fit for"briefRewrite"
Strong relevance to Wellington through tattoos and piercings. High subscriber count shows good engagement potential.
30%
Match Score
@The Whakataki Times
🇳🇿 New Zealand’s most trusted newspaper 📰🗞 📍 Whakataki, NZ.
Followers:
10.9K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
1855
Location:
New Zealand
Fit for"briefRewrite"
Although it mentions New Zealand, it does not focus specifically on Wellington. Subscriber count is moderate with limited engagement metrics.
20%
Match Score
@R&R Country
Equestrian & Country Superstore | 26 Years' Experience | Stores In Hemingbrough & Melton Mowbray 📸 Share your style #randrstyle
Followers:
18.2K|
Micro Influencer
Engagement Rate:
0.3%
Avg. View:
1873
Location:
United Kingdom
Fit for"briefRewrite"
Located in the UK and primarily focused on equestrian products, this influencer lacks direct relevance to Wellington. Their subscriber count is decent, but the content's geographical focus significantly diminishes its applicability for local businesses.
20%
Match Score
@N McHenry
Eco-friendly mum of 3 Colourful clothes | Mum life & adventures! 🔗 AC - @family_fun_days_out 📧 [email protected]
Followers:
14.6K|
Micro Influencer
Engagement Rate:
4.7%
Avg. View:
1652
Location:
United Kingdom
Fit for"briefRewrite"
UK-based influencer with minimal relevance to Wellington; moderate engagement at 14594 subscribers.
15%
Match Score
@Outdoor and Country
Home of contemporary country and outdoor style, with fantastic customer service. Tag your look with #OutdoorAndCountry  [email protected]
Followers:
31.9K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
1844
Location:
United Kingdom
Fit for"briefRewrite"
Based in the UK, this influencer's content on country and outdoor style does not align with Wellington's local interests. Engagement metrics are moderate.
15%
Match Score
@Peek a Boo Store®
Premier destination for modern parents seeking unique baby & kids' gear and gifts. Peek-a-Boo! Discover us and be surprised!
Followers:
30.6K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
1198
Location:
Jordan
Fit for"briefRewrite"
The influencer is based in Jordan, which is far from Wellington. Their focus on baby and kids' gear does not align with local interests.
Wellington influencers on TikTok
Download List
95%
Match Score
@wellingtonlivenz
#WellingtonLive 🐝
Followers:
23.6K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
8763
Location:
NZ
Fit for"briefRewrite"
Located in New Zealand and explicitly relevant to Wellington. High engagement with 23,599 subscribers and focused local content.
95%
Match Score
@wellingtonnz
Your go-to guide for all things Wellington. #wellingtonnz
Followers:
16.6K|
Micro Influencer
Engagement Rate:
0.7%
Avg. View:
2810
Location:
NZ
Fit for"briefRewrite"
Directly focused on Wellington with high engagement metrics. Multiple relevant hashtags ensure a strong local presence.
90%
Match Score
@Roady New Zealand
New Zealand's #1 travel app for finding epic things to do 👇
Followers:
166.4K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
6432
Location:
NZ
Fit for"briefRewrite"
As New Zealand's #1 travel app, this influencer is highly relevant to Wellington, boasting a substantial subscriber count and strong engagement through travel-related content.
85%
Match Score
@rnztok
NZ’s public broadcaster🎙️
Followers:
38.8K|
Micro Influencer
Engagement Rate:
0.8%
Avg. View:
4833
Location:
NZ
Fit for"briefRewrite"
High relevance as a public broadcaster in NZ, providing news and culture that resonate locally. High subscriber count indicates strong engagement.
75%
Match Score
@Jade Fox
Just a young māmā living her life 💕 Collabs: [email protected]
Followers:
51.1K|
Micro Influencer
Engagement Rate:
4.6%
Avg. View:
36512
Location:
NZ
Fit for"briefRewrite"
NZ-based and engages well with family-related content but not specifically tied to Wellington.
50%
Match Score
@Shan
🧿 Aotearoa 🇼🇸 🇳🇿 all views are my own 🫶🏽
Followers:
25.9K|
Micro Influencer
Engagement Rate:
1.2%
Avg. View:
7368
Location:
NZ
Fit for"briefRewrite"
Although based in New Zealand, this influencer's content doesn't specifically highlight Wellington. They have a significant following of 25,894 but lack strong engagement metrics.
30%
Match Score
@Martyn Baxter
Thank you all for following me on my journey! 💪🏻🧡🙌🏻
Followers:
91.0K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
6830
Location:
GB
Fit for"briefRewrite"
This influencer's location is in GB, making it only loosely relevant to Wellington. They focus on weight loss motivation, which might have a broader appeal but lacks specific connections to the region.
25%
Match Score
@Marisia Wood✨️
IG LINKED👇🇿🇦 Travel | Makeup | Plugs | UGC | FOOD [email protected]
Followers:
301.9K|
Macro Influencer
Engagement Rate:
0.1%
Avg. View:
5642
Location:
ZA
Fit for"briefRewrite"
Based in South Africa, this influencer focuses on travel and makeup without any ties to Wellington. The high subscriber count does not translate into relevance for local brands.
25%
Match Score
@BX_prol
peace love and communism
Followers:
20.4K|
Micro Influencer
Engagement Rate:
0.4%
Avg. View:
528
Location:
US
Fit for"briefRewrite"
This US-based influencer has some engagement but lacks relevance to Wellington. Their content focuses on leftist politics, which may not appeal to the local audience.
20%
Match Score
@rex orange county
rex orange county new album "The Alexander Technique" out September 6
Followers:
615.4K|
Macro Influencer
Engagement Rate:
1.4%
Avg. View:
53415
Location:
GB
Fit for"briefRewrite"
The influencer is based in Great Britain and has no connection to Wellington. Their music-focused content does not relate to the location or lifestyle of Wellington.
Wellington influencers on YouTube
Download List
30%
Match Score
@SugarBunnyHops
Hey there Sugar Bunnies! 💜🍭🐇 On my channel you’ll see lots of BLIND BAG unboxing videos of toys like ~ 💕 LOL Surprise 💕 🎀 JoJo Siwa 🎀 🐰 Squishies 🐰 🛒 Shopkins 🛒 🍬 Num Noms 🍬 🍭 Pikmi Pops 🍭 🐾 Littlest Pet Shop 🐾 🌈 My Little Pony 🦄 🐣 Hatchimals 🐣 👱🏻‍♀️ Barbie 💅🏽 👑 Disney Princess 👗 ~ and so many others! I LOVE to CUSTOMIZE toys, so you’ll see a lot of your toys being transformed into something NEW, even your favorite YouTubers like CookieSwirlC, Wengie, and JoJo Siwa!
Followers:
42.4K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
6097
Location:
US
Fit for"briefRewrite"
Located in New Zealand and promoting organic wines, this influencer is somewhat relevant to Wellington but focuses on a niche market. Engagement metrics are modest.
30%
Match Score
@Wiltshire Byways
I enjoy exploring Britain's 'green roads' by motorcycle in a legal, lawful and responsible way. I publish trail footage where vehicular rights of way subsist at the time of filming. I support adherence to the Countryside Code and mutual respect amongst other users of public rights of way. I support TRF and TET: https://www.trf.org.uk/ https://transeurotrail.org/ I have used ContourHD, Contour+ and Contour+2 cameras for recording, Satmap Active 10, 12 and 20 GPS/ViewRanger with OS data for navigation and Adobe Premiere Elements 8, 12 & After Effects for digital video editing, enhancement and manipulation. Please contact me via YouTube for commercial enquiries and do look out for me on the byway!
Followers:
10.3K|
Micro Influencer
Engagement Rate:
0.1%
Avg. View:
208
Location:
Fit for"briefRewrite"
This influencer focuses on motorcycle trails in the UK and does not have a location relevant to Wellington. Although they have a high subscriber count of 10,300, their content does not align with the key term.
20%
Match Score
@Cub Sport
Jesus At The Gay Bar out now! Vinyls + merch here - https://linktr.ee/cubsport For their entire career, Cub Sport have been searching for some kind of absolution. To listen to the Brisbane band’s music is to see a process of unburdening and unlearning in slow motion: their four albums to date plot a progression away from shame and towards joy, celebration and pure euphoria. On their resplendent, forthcoming fifth album Jesus At The Gay Bar – the title, inspired by writer Jay Hulme’s poem of the same name – Cub Sport reach that point of ecstatic lightness, or at least somewhere close to it. Using the language of bright, crystalline dance music as shorthand for a kind of hard-won spiritual freedom – with nods to house, 2-step and UK garage, while retaining the lush fragility of Cub Sport music past – Jesus At The Gay Bar finds the group largely shedding hangups and celebrating love and life in all its manifestations.
Followers:
22.6K|
Micro Influencer
Engagement Rate:
0.2%
Avg. View:
649
Location:
AU
Fit for"briefRewrite"
Location is Australia, which is not directly relevant to Wellington. Content quality is decent but lacks specific ties to the location. Subscriber count indicates a moderate level of influence.
10%
Match Score
@tripleinc.
Cologne/Fragrance Reviews, insights & advice I'm here to help you make sure you purchase the RIGHT fragrance by providing educational reviews, fast + fun top tens, and general fragrance tips & advice.
Followers:
16.7K|
Micro Influencer
Engagement Rate:
1.8%
Avg. View:
5466
Location:
Fit for"briefRewrite"
No location relevance to Wellington; content on fragrances doesn't align with local interests.
10%
Match Score
@JapanSocietyNYC
Japan Society is the leading U.S. organization committed to deepening mutual understanding between the United States and Japan in a global context. Now in its second century, the Society serves audiences across the United States and abroad through innovative programs in arts and culture, public policy, business, language and education. Japan Society's YouTube channel strives to continue these missions, providing those interested in Japanese culture with resources and information to help further their bond with Japan.
Followers:
474.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
817
Location:
US
Fit for"briefRewrite"
Influencer is based in the US and focuses on Japanese culture. No relevance to Wellington.
10%
Match Score
@Justin Wellington- (JW-MyBestie)
In recent years his name and his music have taken the Pacific by storm. The Papua New Guinean born singer has emerged at the very forefront of the music scene throughout the islands and beyond. His charm and charisma have captured the hearts and minds of scores of adoring fans, and his beloved songs have become household favourites time and time again. Justin's unique style and sound is an irresistible blend of pop, reggae, R&B, dancehall and island music. His music is of course heavily stemmed from his diverse musical influences, but it is also undoubtedly a result of his life experiences in his home nation Papua New Guinea, and also from many years of living, travelling and performing abroad in North America, the South Pacific and South-East Asia.
Followers:
270.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
0
Location:
AU
Fit for"briefRewrite"
Based in Australia with no relevance to Wellington; content focuses on music from Papua New Guinea without local ties.
10%
Match Score
@HuntleyFilmArchives
A selection of films from the collections of Huntley Film Archives. Huntley Film Archives is one of the largest independent film libraries in the UK, with a collection of more than 80,000 titles. We are a commercial archive, providing film clips to broadcasters and other production companies. We can currently digitise our films in a variety of ways, our youtube uploads being a mixture of H.D and low res previews of the films, which will be vastly improved upon when transferred to master for broadcast. Due to Youtube's character limit some of the film descriptions are cut short - do search our website for the full catalogue entry for each film. John Huntley and his daughter Amanda established the company in 1984, and the archive continues to grow as we discover more hidden gems in the new collections that we represent.
Followers:
95.3K|
Micro Influencer
Engagement Rate:
0.0%
Avg. View:
212
Location:
GB
Fit for"briefRewrite"
Located in the UK, which is not relevant to Wellington. Content focuses on historical films with no connection to the location.
5%
Match Score
@Cheeky Boxing
My name is Daniel and I love martial arts. Boxing and MMA. I have been following the world of martial arts for a long time and want to share my videos with you. Subscribe and get a new video every week! Business: [email protected]
Followers:
103.0K|
Macro Influencer
Engagement Rate:
0.9%
Avg. View:
198228
Location:
UA
Fit for"briefRewrite"
No location relevance; focus on martial arts which does not connect with Wellington's local interests.
5%
Match Score
@WCPO 9
Cincinnati breaking news, sports, weather, traffic & more from the official YouTube channel for WCPO 9 News, the ABC affiliate in Cincinnati. Subscribe to our video channel for Cincinnati breaking news, sports, weather, traffic & more.
Followers:
327.0K|
Macro Influencer
Engagement Rate:
0.0%
Avg. View:
1962
Location:
US
Fit for"briefRewrite"
The influencer covers Cincinnati news and weather, with no relevance to Wellington. The audience is primarily local to Cincinnati, making it unlikely to attract viewers from Wellington.
5%
Match Score
@Opéra national de Paris
Find the whole world of the Opera Bastille and the Palais Garnier on video. Operas, ballets, concerts, trailers and extracts from the performances, interviews, backstage, web documentaries...
Followers:
151.0K|
Macro Influencer
Engagement Rate:
0.4%
Avg. View:
42117
Location:
FR
Fit for"briefRewrite"
Focused on the Paris Opera with no ties to Wellington, leading to a low score despite high engagement metrics.

Wellington-Specific Local Regulations Relevant with Influencer Marketing

Navigating the regulatory landscape is crucial for Wellington influencers. The Advertising Standards Authority (ASA) and Commerce Commission of New Zealand provide guidelines to ensure transparency and trust in digital marketing. Influencers based in Wellington must:

  • Disclose Sponsored Content: Clearly label all sponsored posts, partnerships, and paid promotions to maintain transparency with their audience.
  • Authenticity and Accuracy: Ensure that all content, especially those involving product reviews, are truthful and reflective of their genuine experiences.
  • Consumer Protection: Avoid deceptive practices by making sure their endorsements do not mislead consumers about products or services.

By adhering to these regulations, Wellington influencers can maintain credibility and foster trust with their followers.

Other Topics Relevant to Wellington Influencers

Community Engagement

Wellington influencers are deeply embedded in their local communities. They often collaborate with local businesses, participate in community events, and contribute to social causes, reflecting their commitment to the city's vibrancy and well-being.

Sustainable Practices

Sustainability is a significant focus for Wellington influencers, who frequently advocate for environmental responsibility. This includes promoting eco-friendly products, supporting local sustainable initiatives, and educating their audiences on green practices.

Networking and Collaboration

The tight-knit nature of Wellington’s influencer community encourages frequent collaboration. This can range from joint content creation to co-hosting events, significantly boosting each influencer’s reach and engagement.

Top 5 Authentic Local Hashtags to Find Wellington-Based Influencers

  1. #WellingtonLive
    • Capturing the essence of daily life and events in Wellington.
  2. #WellyEats
    • Showcasing the vibrant food and drink scene in the capital.
  3. #WellingtonViews
    • Highlighting the stunning landscapes and scenic spots around the city.
  4. #WellyWeather
    • Sharing the city's ever-changing weather phenomena and how locals creatively adapt.
  5. #CubaStreetCulture
    • Focused on urban culture, street art, and the eclectic vibe of one of Wellington's most famous streets.

By leveraging these hashtags, brands and individuals can easily discover and connect with Wellington influencers, gaining insights into the city's dynamic lifestyle and rich cultural tapestry.

Wellington influencers continue to shape the digital landscape with their distinctive voices and creative content. By understanding the popular themes, local regulations, and engaging with the community, both influencers and brands can thrive in this vibrant city.

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